How new are home notebooks? [TUPdate]

Dan Ness, Principal Analyst, MetaFacts, December 13, 2018

Home consumers are moving to newer Notebook PCs, although in some countries, older ones get used longer. Getting optimum value from one’s technology investment is a laudable goal, although at odds with having the latest and greatest.

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Facebook users hop, skip, or jump? [TUPdate]

Dan Ness, Principal Analyst, MetaFacts, December 6, 2018

The share of online Americans using any of Facebook’s sites has dropped in the last year. The % of online adults using Facebook, Instagram, or WhatsApp, as well as any of these three, is lower than one year prior. This is based on the 2018 wave of Technology User Profile (TUP), a survey of technology users now in its 36th year.

Three in four online adults (76%) report having used Facebook in the prior 30 days, down from 84% in the prior year.

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Apple & Samsung lead in multi-device loyalty [TUPdate]

Dan Ness, Principal Analyst, MetaFacts, November 29, 2018

Apple and Samsung have the highest share of their users actively using two or more of their devices.

This is based on the MetaFacts TUP/Technology User Profile 2018 survey results. Among online adults in the US, more of Apple’s and Samsung’s users have two or more of the brand’s devices than only use one of their devices.

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Are tablets and computers being used the same? [TUPdate]

Dan Ness, Principal Analyst, November 14, 2018

Is an iPad a computer? Is a Microsoft Surface a tablet? What about Chromebooks – how do they fit into the user’s uses? The major tech marketers are working to shift perceptions, such as Apple’s positioning of the iPad as a computer. Even though perceptions do shift buying decisions, user innovation and inertia are a force to reckon with. Many users have already pioneered ways to use their devices. We went straight to the users to see if they’re using tablets and notebooks the same, using iPads differently from Android tablets, and Windows notebooks from Chromebooks. Our basic hypothesis is that perceived differences, if substantial, can be confirmed by measuring user behavior.

Top Activities for New Home Tablets

iPads are more useful – based on users doing more with them. A higher share of users of recently-acquired home-owned tablets utilizes their Apple iPads for more of the major tablet activities than users of new Windows tablets or new home Android tablets. This is based on results from the MetaFacts TUP 2018 survey, conducted among 14,273 respondents across the US, UK, Germany, India, and China.

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In home mobile devices, it’s Apple and Google outnumbering Microsoft [TUPdate]

Dan Ness, Principal Analyst, MetaFacts, November 7, 2018

While pundits puzzle and debate, consumers lead the way. Is an iPad a computer, have smartphones replaced other mobile devices, and are PCs dead? Consumers continue to find their own ways and use what they choose, defying definitions, headlines, and experts. From among three dominant operating system ecosystems and three main types of mobile devices, home consumers have found their favorites.

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Retro to the future? Turntable players as predictors [TUPdate]

Dan Ness, Principal Analyst, MetaFacts, October 30, 2018 Vinyl turntables?! Windows XP?! Basic cell phones?! Is it true that users of older technology are uninterested in new technology? We tested that hypothesis using several indicators, and found that this stereotype is partly true, and partly not true. We’ve found an interesting group that spans the…

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Smart speakers more talk than action? Voice assistants across platforms [TUPdate]

Dan Ness, Principal Analyst, MetaFacts, October 19, 2018 Convenience is the surest bet to reach technology consumers. When it comes to voice assistants, convenience must be handy. It shouldn’t be surprising that consumers first choose what’s familiar and close to hand. More are actively speaking to devices they’ve already had before using smart speakers. Among…

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Google+ … reversing the polarity? [TUPdate]

Dan Ness, Principal Analyst, MetaFacts, October 10, 2018 This week, Google announced they’ll be pulling the plug on the consumer-facing Google+, although after unreported widening abandonment. Google’s social network rocket never quite left orbit and was already on its way down. Although the decision was partly portrayed as protecting user’s privacy, recently a substantial number…

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News and adblocking – a persistent challenge [TUPdate]

Dan Ness, Principal Analyst, MetaFacts, April 13, 2018

Keep stopping the ads!

So say a large and growing group of consumers.

There are multiple ways consumers are expressing this, from actively using ad blockers, to moving beyond “freemium” sites and content to those offering an ad-free experience with a paid subscription, or simply reducing their media consumption.

Ad blockers are being used by a substantial share of online adults in the US. Based on our 2017 wave of TUP/Technology User Profile throughout the US, 40% of Connected Adults are actively using an ad blocking app on at least one of their connected devices.

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