Smartphones are above the 50% mark for nearly every type of activity and for being used for the most activities within that type. Worldwide, over half of users mostly use a smartphone for communications, social networking, shopping, and graphics/imaging. PCs still form a primary platform for many shopping activities.
Working from home mutates to double hybrid [TUPdate]
Worldwide, 15% of employed or self-employed online adults are working from home always or the majority of the time, versus 32% in the US. Worldwide, this rate is lower than one year earlier and in the US is effectively the same.
Usage hours rise and subside slightly [MetaFAQs]
Globally, smartphone hours increased in 2020 and returned to prior levels in 2021. In the US, average weekly hours subsided with PCs while slightly increasing with smartphones and tablets.
Lawyer Cat and Windows 11 – home PC demand to rise [TUPdate]
What do the “Lawyer Cat” meme and Windows 11 have in common? They both require a tech upgrade. The not so tech-savvy lawyer who accidentally made his face into a cat avatar during an online meeting due to his older PC and lack of tech knowledge could be one of many who need an upgrade. Windows 11 is likely to need users to have newer home PCs than what they’re actively using today. This TUPdate reports on the age, household size, usage, and employment roles of online adults using older home PCs.
Highlights: Printers
Who’s printing—and what are they printing? TUP Highlights include a broad and deep dive into an essential technology usage topic.
This highlights report focuses on printers, including: top printer brands, purchase plans for printers, top printing activities, profile of intensive printer users, ink use, trends in printing, major activities for a market segment, top printer form factors, and profile of printer user by activity. The research results showcase the TUP/Technology User Profile study, MetaFacts’ survey of a representative sample of online adults profiling the full market’s use of technology products and services during the wave of TUP/Technology User Profile 2021, which is TUP’s 39th annual. TUP Highlights typically also include results from previous waves of TUP.
Preferences for tablet or home PC for activities [MetaFAQs]
How differently are tablets and home PCs being used? Among users with both tablets and home PCs, which activities are being used on both? Which activities are more unique to home PCs and which with tablets?
This MetaFAQs details the activities in common between home PC-centric, and tablet-centric users in the US, UK, Germany, and Japan in 2020. Activities measured include internet and email use, document storage, videos/movies, ad-blocking software, finance, collaboration, presentations, reading books, and taking pictures.
Broad creativity with tablets [MetaFAQs]
Much marketing surrounding tablets has focused on the creative capabilities of these devices. This MetaFAQs considers: Are many tablets being used for creativity-supporting activities? Is there a standout creative activity used most often with tablets? This MetaFAQs details the percentage of adults in 2020 using tablets for a range of creative activities (personal creativity, video creation, graphics/presentations, and creative software use) in the US, UK, Germany, and Japan.
Tablets used for educational activities [MetaFAQs]
How prevalent are educational activities with tablets? Are more adults’ tablets being used for educational activities for adults or for children?
This MetaFAQs details the percentage of online adults in 2020 who report using their tablets for adults’ and/or children’s educational activities in the US, UK, Germany, and Japan.
Schoolwork and younger children’s education by device type [MetaFAQs]
To what extent did at-home education impact device use during 2020? During pandemic times, many school-aged children, especially younger ones, were getting their education at home. This MetaFAQs reports on adults’ connected devices for children’s schoolwork and other educational activities. We have split the results by device type – home PC, smartphone, tablet, or work PC – and country – the US, Germany, the UK, and Japan. This MetaFAQs uses results from the TUP/Technology User Profile 2020, which is TUP’s 38th annual.
Active use of Instagram by age group and country [MetaFAQs]
Dan Ness, Principal Analyst, MetaFacts, December 18, 2020 How many adults regularly use Instagram? Is there an age skew? How does any age skew vary by country? This MetaFAQs reports on the active use of Instagram by age group and country. About MetaFAQs MetaFAQs are answers to frequently asked questions about technology users. The research…