Notebooks midmost in mobility [TUPdate]

Notebook Penetration – Now in the Middle of Mobility Notebooks have continued their long march into widespread use, fueled by the desire to get things done regardless of location. The years-long drive towards mobility continues. However, users have shown that notebooks are not their only choice to support their mobility fix. Even while notebooks have…

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Pent-up demand among notebook/laptop users [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, November 10, 2020 How enthusiastic or forward-looking are users about getting a new notebook? Are purchase plans any stronger among Windows notebook users than Apple MacBook users? Or, is it the other way around? This MetaFAQs compares notebook purchase intentions among current users or Windows notebooks and Apple MacBooks. Demand…

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Apple MacBooks and Windows notebooks used differently by Americans [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, November 9, 2020 Are notebooks really that different from each other? Do users use a Windows notebook differently than users of Apple MacBook? This MetaFAQs looks at the regular activities being done with both types to address this question. About MetaFAQs MetaFAQs are answers to frequently asked questions about technology…

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iPhone and MacBook loyalty – an ecosystem harbinger [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, November 9, 2020 Is there a relationship between iPhone and MacBook users? Similarly, is there a relationship between Android smartphone and Chromebook users? This MetaFAQs reports on the active penetration of Windows notebooks, Apple MacBooks, and Chromebooks among iPhone and Android smartphone users. About MetaFAQs MetaFAQs are answers to frequently…

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Who has the older iPhones? [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, October 12, 2020 Some users keep their iPhones longer than others. This varies by age group and country. This MetaFAQs looks at the active installed base of Apple iPhones by generational age group and country. About MetaFAQs MetaFAQs are answers to frequently asked questions about technology users. The research results…

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Samsung – American customer profile [TUPdate]

Dan Ness, Principal Analyst, MetaFacts, February 23, 2020 Samsung has a strong number-two market position in the US, especially with smartphones, and has a distinctive customer profile from market leader Apple. This is based on our MetaFacts TUP/Technology User Profile 2019 survey and prior waves. Samsung for the not-so-young Samsung’s penetration is strongest among age…

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Watching the watches – smartwatches and fitness bands [TUPdate]

Dan Ness, Principal Analyst, MetaFacts, December 12, 2019

Smartwatch and fitness band penetration tapers to 2016 levels

The race for the wrist has settled into a larger-than-niche and less-than-majority position. Over the last three years, the share of online Americans using at least one smartwatch has grown from one in six to one in five, only to settle back to the one-in-six level. This is based on the TUP/Technology User Profile 2019 survey of 8,060 online adults in the US, and from the prior three annual waves.

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Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. It may not be used with a generative AI system without separate licensing and express written permission. To share or quote excerpts, please contact MetaFacts.