Hearables are having a tumultuous time during the pandemic, and users adapt to shifting situations. Webcams are a significant force, as are wireless Bluetooth headsets, both pivotal for users working or schooling from home. Meanwhile, voice-enabled speakers have reached a plateau, reaching their largest share among neither the youngest nor oldest adults. Smartwatches have made inroads across nearly all age groups, especially younger employed adults.
This TUP Highlights report includes the following sections: purchase plans for wearables, hearables penetration, wearables penetration, trends in consumer electronics, the profile of hearables users, the profile of wearables users, the profile of key consumer electronics users, and device activities compared to consumer electronics.
Profile of Americans using WhatsApp
WhatsApp is one of the cornerstone services keeping many Americans within the Meta sphere. Working Dads have the highest penetration rates. This MetaFAQs report profiles American WhatsApp users by several critical demographic and behavioral factors distinctive from the average American online adult: age group and age within gender, employment status, household size, life stage, number of home PCs used, and mix of technology ecosystems.
Profile of American iPhone users
Apple iPhones have reached nearly every type of online American, although gaps and skews persist. Younger adult students and employees have the highest penetration rates. This MetaFAQs report profiles American iPhone users by four critical demographic and behavioral factors distinctive from the average American online adult: age group, employment status, life stage, and mix of technology ecosystems.
Profile of Active American Siri or HomePod users
Apple’s Siri is enjoying steady progress where other voice assistants have not. A third or more of younger Americans – male and female – are active users. Working parents are also being listened to, if not by their children, then at least by Siri. This MetaFAQs report profiles active users of Apple Siri or who have HomePods by a range of distinctive characteristics: age group, employment status, life stage, technology ecosystems, and others.
Profile of Americans expecting to be working from home in one year
The COVID pandemic continues to change many lives, including those working from home as never before. As employers are adapting to shifting conditions, some have brought employees back to the workplace while others are still adapting. This MetaFAQs reports on the expectations by employees about whether or not they expect to be working from home in one year. The brief report is based on 2,681 employed Americans who are currently working from home at least occasionally, profiling them by their age and gender, employment status, educational attainment, and other characteristics.
Technology of single American parents
During the pandemic, parents without a spouse or partner have faced extra stresses, as they deal with school closures, childcare being less available, and other similar challenges. This TUPdate investigates this socially disadvantaged group to report on their current use of technology products and services – penetration by device type, hours of usage, number of devices, and work-from-home status.
Technology profile of Hispanic Americans aged 18-49
During the pandemic, socioeconomically advantaged groups changed their collection and usage of technology devices differently than historically disadvantaged groups. Age 18-49 Hispanic Americans have a higher-than-average share of technology devices than disadvantaged Americans as a group. This group has significantly increased its connected device usage between 2020 and 2021. This TUPdate reports on this group’s status and change in connected devices by type – PCs, home PCs, work PCs, smartphones, game consoles, tablets, and feature phones. It also reports their work-from-home status, hourly device usage, number of devices, and market size.
Technology profile of partnered American employed homeowner college graduates with children
During the pandemic, socioeconomically advantaged groups changed their collection and usage of technology devices differently than historically disadvantaged groups. Partnered American employed homeowner college graduates with children are a group that has many of the factors positively aligned with advantaged groups. This group has some of the highest penetration rates for technology products. This group significantly increased its collection of connected devices between 2020 and 2021, even while it already had more than the average advantaged American. This TUPdate reports on this group’s status and change in connected devices by type – PCs, home PCs, work PCs, smartphones, game consoles, tablets, and feature phones. It also reports their work from home status, hourly device usage, and market size.
Mobile Phones TUP Lens
Smartphones have rapidly, although not completely, replaced feature phones. Smartphone users have expanded their range of activities with new uses while also increasingly migrating activities from computers and tablets. This TUP Highlights Report profiles smartphones – their market penetration, user demographic profile, regular activities, usage profile, key competitors, and purchase plans.
This TUP Highlights report includes the following sections: penetration of smartphones versus feature phones, smartphone brand share, top activities for smartphones, smartphone carrier share, smartphone usage profile, trends in technology ecosystems, major activities for a market segment, and the profile of smartphone users.
Demographics of those working from home [TUPdate]
Workers working from home are younger than average, more often married or coupled than single, and more likely to be a college graduate. This TUPdate reports on the age, marital status, and educational attainment of employees regularly working from home, as well as their household demographics: household size, income, presence of children, and ownership or rental of dwelling.