All it takes is one—especially when it comes to joining an ecosystems or brand footprint. A basic measure of ecosystem strength or brand footprint is how many customers are using at least one of its products or services.
This MetaFAQs reports on the use of one or more products or services by online adults spanning: Microsoft Windows and Xbox; Facebook networks or Portals; HP PCs or printers; Amazon shoppers and Alexa users; Apple iPhones, iPads, Watches, and Macs; Google Android/ChromeOS smartphones and tablets; and Samsung smartphones, PCs, and tablets. This report measures online adults in the US, Germany, the UK, Japan, China, and India from TUP/Technology User Profile 2020, which is TUP’s 38th annual.
Smartphone activities by watch OS [TUPdate]
Dan Ness, Principal Analyst, MetaFacts, November 19, 2020
The Smartphone-smartwatch connection
Smartwatches offer the promise to extend the user’s experiences. Most are tightly coupled with a smartphone and its ecosystem. We looked into whether smartwatch user’s behaviors are different between iPhones and Android smartphones. Drilling into the MetaFacts TUP/Technology User Profile 2020 results, showed there is not only a gap between OS but also between countries.
Apple’s share of active smartwatches [MetaFAQs]
Dan Ness, Principal Analyst, MetaFacts, November 17, 2020 What is Apple’s share of actively used smartwatches? How does this vary between the US, the UK, Germany, and Japan? How has this changed in recent years? This MetaFAQs reports on Apple’s share of the active installed base across four countries and four years. About MetaFAQs MetaFAQs…
How has Samsung’s and Apple’s smartphone share shifted among employees? [MetaFAQs]
Dan Ness, Principal Analyst, MetaFacts, October 21, 2020 Do more employees use Apple or Samsung smartphones? How has the active installed base share changed between 2018 and 2020? This MetaFAQs reports on the active installed base of smartphones among employees in the US, Germany, and China. About MetaFAQs MetaFAQs are answers to frequently asked questions…
Samsung – American customer profile [TUPdate]
Dan Ness, Principal Analyst, MetaFacts, February 23, 2020 Samsung has a strong number-two market position in the US, especially with smartphones, and has a distinctive customer profile from market leader Apple. This is based on our MetaFacts TUP/Technology User Profile 2019 survey and prior waves. Samsung for the not-so-young Samsung’s penetration is strongest among age…
Who are the tablet-first pioneers? [TUPdate]
Dan Ness, Principal Analyst, MetaFacts, May 2, 2019 Will tablets go mainstream, so much so that they’re the first device consumers reach for? A persistent yet small group of Americans use their tablet more than a smartphone or PC. Are the rest missing something? Might this edge group grow? The size of the tablet-first segment…
Apple & Samsung lead in multi-device loyalty [TUPdate]
Dan Ness, Principal Analyst, MetaFacts, November 29, 2018
Apple and Samsung have the highest share of their users actively using two or more of their devices.
This is based on the MetaFacts TUP/Technology User Profile 2018 survey results. Among online adults in the US, more of Apple’s and Samsung’s users have two or more of the brand’s devices than only use one of their devices.
In home mobile devices, it’s Apple and Google outnumbering Microsoft [TUPdate]
Dan Ness, Principal Analyst, MetaFacts, November 7, 2018
While pundits puzzle and debate, consumers lead the way. Is an iPad a computer, have smartphones replaced other mobile devices, and are PCs dead? Consumers continue to find their own ways and use what they choose, defying definitions, headlines, and experts. From among three dominant operating system ecosystems and three main types of mobile devices, home consumers have found their favorites.
Smart speakers more talk than action? Voice assistants across platforms [TUPdate]
Dan Ness, Principal Analyst, MetaFacts, October 19, 2018 Convenience is the surest bet to reach technology consumers. When it comes to voice assistants, convenience must be handy. It shouldn’t be surprising that consumers first choose what’s familiar and close to hand. More are actively speaking to devices they’ve already had before using smart speakers. Among…
How many connected adults use hearables? [MetaFAQs]
Dan Ness, Principal Analyst, MetaFacts, January 11, 2017 For ears, it’s an exciting time in the tech industry. Hearable technology – audio-oriented wearables spanning wireless Bluetooth headsets to VR headsets – have received a fresh round of media attention. This has stemmed from substantial recent investment in new ventures such as Oculus VR along with…