A HomePod shuffle – a sound path of Apple’s expansion [TUPdate]

As voice-enabled speakers slowly creep into the mainstream, Apple’s HomePod is following suit. And since Apple leads in the broad totality of its customer relationships—its increasing emergence into the voice-enabled speaker market is one to watch.
This TUPdate reports on the size of Apple’s American HomePod user base between 2019 and 2020, as well as this base compared to other companies in that same time period. This report also considers voice-enabled wireless speaker use by age group and by number of Apple devices in the United States, as well as voice assistant usage by the number of Apple devices among online American adults in 2019 and 2020.

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US adult voice assistant/speaker users by brand platform and number of Apple devices [MetaFAQs]

Just how prevalent is voice assistant technology? Does the amount of devices an individual owns impact their use of Apple Siri, Google Assistant, and Amazon Alexa—and does brand loyalty play a role?
This MetaFAQs reports on the number of adults in the US who actively use a voice assistant on a smartphone, tablet, or PC, or use a voice-enabled speaker from Apple, Google, or Amazon. This is split by the voice assistant platform’s brand and the number of Apple devices they use – spanning iPhones, iPads, Macs, Watches, Apple TV set-top boxes, or HomePods. This MetaFAQs uses results from the TUP/Technology User Profile 2020, which is TUP’s 38th annual.

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US adults with voice-enabled speakers by number of Apple devices [MetaFAQs]

When it comes to online adults who use Apple’s HomePod smart speaker, do birds of a feather flock together? The HomePod is tightly integrated with other Apple products, which benefits those who have other Apple devices.
This MetaFAQs reports on the number of adults in the US who actively use at least one Apple HomePod by the number of Apple devices they use – including iPhones, iPads, Macs, Watches, Apple TV set-top boxes, or HomePods. This MetaFAQs uses results from the TUP/Technology User Profile 2020, which is TUP’s 38th annual.

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Voice-enabled wireless speakers by age group [MetaFAQs]

Which age groups use voice-enabled wireless speakers the most? Online Americans use wireless speakers to use voice commands with Siri or Alexa or to listen to music, and the penetration rates vary substantially by age. This MetaFAQs reports on the penetration of voice-enabled speakers by age group among adults the US. This MetaFAQs uses results from the TUP/Technology User Profile 2020, which is TUP’s 38th annual.

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American Apple HomePod Users [MetaFAQs]

How popular is Apple’s HomePod voice-assistant smart speaker? Released in 2017, this smart speaker incorporates voice command using Apple Siri to connect with an Apple iPhone and Apple’s HomeKit home automation control hub. This MetaFAQs reports on the number of adults in the US who actively use at least one Apple HomePod between 2019 and 2020.

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Broadened smart speaker usage in the US [MetaFAQs]

Are smart speakers going to set the tone for the future—or are they a niche tool? Smart speakers can be used for listening to music, news, phone calls, and for using voice assistants such as Amazon Alexa, Google Assistant, or Apple Siri. This MetaFAQs reports on the number of online adults in the US that use at least one smart speaker by the speaker’s brand between 2019 and 2020.

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Smart speakers more talk than action? Voice assistants across platforms [TUPdate]

Dan Ness, Principal Analyst, MetaFacts, October 19, 2018 Convenience is the surest bet to reach technology consumers. When it comes to voice assistants, convenience must be handy. It shouldn’t be surprising that consumers first choose what’s familiar and close to hand. More are actively speaking to devices they’ve already had before using smart speakers. Among…

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Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. It may not be used with a generative AI system without separate licensing and express written permission. To share or quote excerpts, please contact MetaFacts.