Replacement versus growth markets

The dynamics of replacement markets are very different from those dominated by 1st-time buyers or others that primarily include users holding onto their technology. Each technology product is in its unique phase of adoption, with very different positions for smartphones, computers, tablets, and smartwatches.

This TUPdate details consumers’ purchase intentions in the US, Germany, the UK, and Japan. The products analyzed include computers, tablets, smartwatches, printers, and others. For each product category, the analysis splits users into four categories: replacing or adding to what they have, 1st-time buyers, those actively using the technology without plans to update it, and the uninvolved.

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Brief profile of American game console users

American adults actively using game consoles are not all young males, even while this group dominates. Many are employed full-time or part-time and raising families. Game consoles are just one device they use for fun.

This MetaFAQs profiles active adult users of game consoles by age, gender, life stage, and employment status. It also reports on the penetration of game consoles among users of other devices for play – VR headsets, gaming computers, and everyday computers, smartphones, and tablets.

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American first-time and repeat buyer purchase plans

As economic shifts, supply chain issues, and the effects of the pandemic linger, Americans continue to express their interest in technology products. However, their current purchase plans are all over the map, with several vital products experiencing a collapse in buyer interest. Tablets and smartwatches are looking up, printers down, and wireless item trackers are flat as consumers reel through their ups and downs.
This MetaFAQs reports on the purchase plans of online Americans for a smartwatch, printer, smartphone (iPhone or Android), wireless item tracker, home computer, fitness tracker, or tablet. The analysis splits 1st-time buyers from repeat buyers while also reporting on the number of current users without plans and those out of the market.

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Youthful clamor for smartwatches

Younger adults around the world are showing stronger forward interest in smartwatches than older adults. In the US, Apple Watch leads most strongly among younger than older adults. This MetaFAQs reports on the purchase plans within the coming year for smartwatches, as well as intentions detailed by Apple Watch, Android smartwatches, other smartwatches, and fitness trackers among online adults in the US, Germany, UK, and Japan.

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Americans have big plans for tech purchases

Smartphones and computers are top of mind for near-term purchases by nearly half of American online adults. Laptops lead desktops and tablets. Purchase plans for home printers are very low. This MetaFAQs reports on the percent of American adults who are planning to buy specific types of technology products in the next 12 months. The products include home computers, smartphones, laptops, desktops, tablets, wearables, and printers.

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Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. It may not be used with a generative AI system without separate licensing and express written permission. To share or quote excerpts, please contact MetaFacts.