Smartphones have become an essential companion to millions, going well beyond being used as a voice phone. Even so, there are numerous online adults not using a smartphone and using other devices to communicate and create. Many adults are using a basic cell phone – a feature phone – and using PCs or tablets for email, shopping, and other activities. Also, a substantial number of online adults are only using a fraction of their smartphone’s capabilities while others have adopted theirs as their primary connected device.
Sections of Mobile Phones
- Penetration of smartphones versus feature phones
- Smartphone brand share
- Top activities for smartphones
- Smartphone carrier share
- Smartphone usage profile
- Trends in technology ecosystems
- Major activities for a market segment
- Profile of smartphone users
Summary of subjects covered in the Mobile Phones lens tables
| Subjects | Examples of TUP Questions Answered |
|---|---|
| Mobile Phones | Primary mobile phone type, brand, carrier |
| Smartphones | Smartphone brand, sub-brand, carrier, acquisition date, and other details |
| Feature Phones | Basic feature phone brand, sub-brand, carrier, acquisition date, and other details |
| Smartphone Activities | Activities regularly done using a smartphone, from communications to entertainment and productivity |
| Feature Phone Activities | Activities regularly done using a basic feature phone, from communications to entertainment and productivity |
| Outlets | Purchase channels for major technology and for home and work products |
| Purchasing Plans | Intentions to purchase specific technology product types in the coming 12 months |
Links to Mobile Phones lens tables
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Recent MetaFAQs, TUPdates, and Highlights – Mobile Phones lens
- Americans continue trend with more smartphone than computer hours
- Smartphone hours highest for Gen Z and millennials
- Most device hours are among younger workers
- How American generations use smartphones
- Remote workers pay their own phone bills
- Younger adults turn to used or refurbished tech
- Apple’s younger multi-product customers
- Tech buying plan trends are stronger among remote workers
- Productivity is increasingly lead by smartphones and younger adults
- A smartphone and computer are the top combo
- Smartphone hours exceed computer hours in most countries
- Half of Americans use a smartphone for work
- Youth using used smartphones
- Family size influences connected device use
- Gen Z and Millennial voices are heard, by assistants
For more information about TUP, please contact MetaFacts.
This content is for subscribers only. For more information about TUP and its research results for insights professionals with technology companies, please visit MetaFacts or contact us.