It is only the beginning of understanding technology users to know how many people have which types of devices. It is important to know how users use their devices and integrate them into their everyday lives. Use cases are at the heart of truly understanding the market.
This TUP lens details a range of activities, from shopping and staying in touch, to fun, photos, searching, and productivity. Furthermore, it details which devices users use to enjoy the activity.
Summary of subjects covered in the Activities lens tables
| Subjects | Examples of TUP Questions Answered |
|---|---|
| Social Networks | Which social networks were visited in the prior 30 days |
| Social Networking Activities | Social networking activities regularly used on connected devices, such as commenting on posts |
| Shopping Activities | Shopping activities regularly used on connected devices, such as online shopping or at retail locations |
| Communication Activities | Communication activities regularly used on basic cell phones, such as email, phone calls, video calls, or group chats |
| Entertainment Activities | Entertainment activities regularly used on connected devices, such as games, music, books, or TV |
| Graphics/Image Activities | Graphics/image activities regularly used on connected devices, such as editing photos or videos |
| Information/Search Activities | Information/search activities regularly used on connected devices, such as sports, news, or searching for health information |
| Cloud Storage/Sharing Activities | Cloud storage/sharing activities regularly used on connected devices, such as online collaboration or file sharing |
| Productivity/Personal Activities | Productivity/personal activities regularly used on connected devices, such as calendars, hobbies or children’s education |
| Device Activities | Activities by all categories across Device #1 to Device #4 |
Links to Activities lens tables
This content is for subscribers only. For more information about TUP and its research results for insights professionals with technology companies, please visit MetaFacts or contact us.
Recent findings from the TUP Activities lens
- Profile of Copilot+ PC early adopters – their AI attitudes, use cases, activity trends, and profile
- The sizzle is fizzling in game-specific devices while gamers find ways to play with whatever they have
- Home printer market growth quadrants & long-term trends
- The connection between AI-assisted activities and home printing
- Gen Z and Millennials are the least negative about AI in many countries
- American employees and AI-assisted use cases – an emerging yet complicated work relationship
- Pro and con attitudes make AI a pushmi-pullyu
- Profile of Americans who sell things online
- The size of the active creative class
- Work done with a home computer declines across countries and generations
- How American generations use smartphones
- Most digital work collaboration progress is supported by Gen Z and Millennials
- Game console usage sags among each generation; not game over among Gen Z
- Employers lag in home computer provisioning
- Home printer brand user profile
- Productivity is increasingly lead by smartphones and younger adults
- Printer market highlights and trends
- Game playing is widespread, although platform choices vary by generation
- Smartphone hours exceed computer hours in most countries
- Half of Americans use a smartphone for work
For more information about TUP, MetaFacts deliverables
This content is for subscribers only. For more information about TUP and its research results for insights professionals with technology companies, please visit MetaFacts or contact us.