Recent MetaFAQs, TUPdates, and Highlights

This page lists the most recent TUP analysis. MetaFAQs, TUPdates, and Highlights are listed below beginning with the most recent releases first.

MetaFAQs address a specific current or often-asked question. TUPdates drill more deeply into TUP to cover a topic in more detail. Highlights are broader analyses for a specific TUP lens.

Recent MetaFAQs, TUPdates, and Highlights

  • Profile of Americans using SnapChat
    Dan Ness, Principal Analyst, MetaFacts, July 29, 2022 Profile of Americans using SnapChat All online American adults who use SnapChat They number 41.3 million – 19% of all online American adults Profiled by characteristics that are distinctive Only profiled by those characteristics which have an index of 80 or below and 120 and above – …
  • Profile of Americans using smart home security/climate/lighting
    Dan Ness, Principal Analyst, MetaFacts, July 15, 2022 Profile of Americans using smart home security/climate/lighting All online American adults who are using any smart home security, climate, or lighting controls They number 51.8 million – 24% of all online American adults Profiled by characteristics that are distinctive Only profiled by those characteristics which have an …
  • Profile of Americans actively using a Google assistant
    Dan Ness, Principal Analyst, MetaFacts, July 8, 2022 Profile of Americans actively using a Google assistant All online American adults actively using a Google voice assistant They number 32.1 million – 15% of all online American adults Defined as having used a Google voice assistant with any connected device (smartphone, PC, tablet, game console) within …
  • Profile of Americans who use a smart doorbell
    Dan Ness, Principal Analyst, MetaFacts, July 8, 2022 Profile of Americans who use a smart doorbell All online American adults who are using a smart video doorbell They number 35.2 million – 16% of all online American adults Profiled by characteristics that are distinctive Only profiled by those characteristics which have an index of 80 …
  • Profile of Americans actively using Alexa voice assistant
    Dan Ness, Principal Analyst, MetaFacts, July 1, 2022 Profile of Americans actively using Alexa voice assistant All online American adults actively using Alexa voice assistant They number 12.9 million – 10% of all online American adults Defined as having used the Alexa voice assistant with any connected device (smartphone, PC, tablet, game console) within the …
  • Profile of Americans actively using wireless item trackers
    Dan Ness, Principal Analyst, MetaFacts, June 22, 2022 Profile of Americans actively using wireless item trackers All online American adults who actively use a wireless item tracker such as Tile or Apple AirTags They number 29.9 million – 14% of all online American adults Profiled by distinctive characteristics Only profiled by those characteristics which have …
  • Profile of Americans actively using Apple Siri voice assistant
    Dan Ness, Principal Analyst, MetaFacts, June 15, 2022 Profile of Americans actively using Apple Siri voice assistant All online American adults who actively use the Apple Siri voice assistant They number 45.9 million – 21% of all online American adults Profiled by distinctive characteristics Only profiled by those characteristics which have an index of 80 …
  • Work/Life Balance TUP Lens [Highlights]
    With the pandemic, many more employees are working from home. This TUP Highlights Report profiles employees by how often they work from home and their expectations of the near future. It profiles them demographically, by their type of employer, their connected devices, and their work-related activities.
  • Highlights: Households
    American households have embraced technology products and services in a big way for home entertainment, finances, shopping, and even working from home. This TUP Highlights report reports on important usage shifts and trends among American households: game consoles, smartwatches, printers, streaming music, video doorbells, VR headsets, and much more. Further, this report identifies the changes from 2019 to 2021 among socioeconomic groups that have been historically advantaged or disadvantaged. Included are the shifts in penetration rates for smartphones, PCs, home PCs, tablets, and home printers for the total market as well as within major market segments.
  • Highlights: User Profile
    Dan Ness, Principal Analyst, MetaFacts, Published: November 22, 2021, Augmented: June 3, 2022 Sections of the User Profile Highlights Usage segments Segments Trends in segments TUP 2021 User Profile Highlights About TUP Highlights TUP Highlights include a broad and deep dive into an essential technology usage topic. The research results showcase the TUP/Technology User Profile …
  • Highlights: Technology Ecosystems
    While some device makers focus on speeds, feeds, and features, others are playing the long game to build long-term customer loyalty through ecosystems. This TUP Technology Ecosystems Highlights report reports on the size of leading technology ecosystems, which types of devices are dominating (or not), and their longer-term trends. It details the unique activities users focus on within certain ecosystems, and profiles each ecosystem’s users.
  • Highlights: Home Entertainment
    Dan Ness, Principal Analyst, MetaFacts, Published: February 24, 2022, Augmented: May 27, 2022 Sections of the Home Entertainment Highlights Profile of home entertainment users Home entertainment devices Home entertainment activities Entertainment activities by device type Trends in home entertainment Entertainment activities unique to device types About TUP Highlights TUP Highlights include a broad and deep …
  • Highlights: PCs
    PCs continue to hold a central role among online adults, especially as a substantial number work from home or find ways to stay connected. However, PC users are not all the same in the type of PC they use nor how they use them. This TUP Highlights report details the shifting market penetration of PCs, how ownership has changed, and which brands are leading. It details how often PCs are being used as well as how they are being used for everything from remote work to communication, shopping, and entertainment.
  • Tablets – Highlights
    Dan Ness, Principal Analyst, MetaFacts, Published: March 1, 2022, Augmented May 26, 2022 Sections of the Tablets Highlights Profile of tablet users Trends in tablets Top tablet brands Top tablet activities Unique tablet activities Trends in technology ecosystems TUP 2020 Tablet Lens Highlights Tablets – executive summary  Over the last five years, tablets have been …
  • Highlights: Activities
    Dan Ness, Principal Analyst, MetaFacts, Published: January 17, 2022, Augmented: May 23, 2022 Sections of the Activities Highlights Main activities across all tech devices Major activities for each device type Activities unique to which device type Cross-device activities Profile of activity type users Major activities for a market segment Home entertainment activities Profile by key …
  • Profile of American gaming notebook PC users
    Dan Ness, Principal Analyst, MetaFacts, May 20, 2022 Profile of American gaming notebook PC users All online American adults who actively use a gaming notebook/laptop PC They number 9.6 million – 4% of all online American adults Defined as using a “gaming notebook – designed for playing video games, such as with special video cards …
  • Communication TUP Lens Highlights
    Dan Ness, Principal Analyst, MetaFacts, Published: January 31, 2022, Augmented: May 20, 2022 Sections of the Communication Highlights Communication activities by device type Communication activities among those working from home Devices used for work-related communication Top communication activities About TUP Highlights TUP Highlights include a broad and deep dive into an essential technology usage topic. …
  • Highlights: Mobile Phones
    This TUP Highlights Report profiles smartphones – their market penetration, user demographic profile, their regular activities, usage profile, key competitors, and purchase plans.
  • Highlights: Wearables, Hearables, Listening & Speaking
    Dan Ness, Principal Analyst, MetaFacts, Published: March 8, 2022, Augmented: May 18, 2022 Sections of the Wearables, Hearables, Listening & Speaking Highlights Wearables penetration Hearables penetration Wearable devices used Trends in wearables and hearables Purchase plans for wearables Listening activities Penetration of voice assistant usage Profile of voice assistant users Profile of hearables users Profile …
  • Profile of American gaming desktop PC users
    Having fun and winning is essential to many Americans, and some buy specialized desktop PCs designed for optimal performance and upgradeability. This MetaFAQs profiles the small, hardy group of intensive mobile gamers, the 8% of online Americans actively using gaming desktops, detailing the critical demographic and behavioral factors distinctive from the average American online adult: age group and age within gender, employment status, household size, number of home PCs used, and mix of technology ecosystems.

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