This page lists the most recent TUP analysis. MetaFAQs, TUPdates, and Highlights are listed below beginning with the most recent releases first.
For a brief summary of recent findings, please visit our What’s New page.
MetaFAQs address a specific current or often-asked question. TUPdates drill more deeply into TUP to cover a topic in more detail. Highlights are broader analyses for a specific TUP lens.
Recent MetaFAQs, TUPdates, and Highlights
- American first-time and repeat buyer purchase plansAs economic shifts, supply chain issues, and the effects of the pandemic linger, Americans continue to express their interest in technology products. However, their current purchase plans are all over the map, with several vital products experiencing a collapse in buyer interest. Tablets and smartwatches are looking up, printers down, and wireless item trackers are flat as consumers reel through their ups and downs. This MetaFAQs reports on the purchase plans of online Americans for a smartwatch, printer, smartphone (iPhone or Android), wireless item tracker, home computer, fitness tracker, or tablet. The analysis splits 1st-time buyers from repeat buyers while also reporting on the number of current users without plans and those out of the market.
- Declining computer use among employeesEmployees are more likely to be using a smartphone than either a home or work computer, as computer use has declined over the last four years. Global and US employees are also more likely to be using a home computer than one provided by an employer. Computer use is especially higher among older than younger employees, particularly those using a home computer. This MetaFAQs reports on the penetration of a smartphone, computer, home computer, work/employer-provided computer, or tablet among employees in the US and those in the US, Germany, UK, Japan, or China. Trending data spans 2019 through 2022.
- Consumer electronics penetration among American generations and employeesYounger American adults, especially those employed, use more consumer electronics products and services than other online Americans, with a few notable exceptions. This MetaFAQs reports several highlights from the published TUP tables focused on the key technology devices Americans actively use. This table set is labeled 480 CE, and the selected tables for this MetaFAQs are split by age group, household size, and work-from-home status. It specifically focuses on the key device metrics which show the penetration of consumer electronics products and services such as wearables, smart home, digital entertainment, and printing services.
- What the busiest American home printer users printThe most active American home printer users print over 100 pages each month and comprise one in six online American adults. Most of their printing activities are work-oriented, even though their printer was acquired with personal funds. This MetaFAQs profiles American online adults using a home printer by their printing activities and their printer’s technology, contrasting those who print more than 100 pages per month versus those who print fewer pages.
- Seniors drive growth in ranks of online AmericansThe number and share of online Americans continues to grow, with the youngest Americans having the highest percentage actively online. However, the fastest-growing age group of online Americans are aged 65 and up. This MetaFAQs reports on the number of Americans who are offline or online by age group. It reports the number, penetration, and year-to-year growth by age group from 2018 to 2022.
- Windows and Apple computers decline in use while iPhone and Androids battleOnline adults around the world have continued to use fewer devices than in the past. Computers have been declining in use both in numbers and overall market penetration. Windows PCs have continued their trend of being used by fewer adults, as smartphones grow in their breadth of usage. This MetaFAQs reports on the percentage of online adults using Windows PCs, Apple Macs, Apple iPhones, Android smartphones, Apple iPads, Android tablets, and Windows tablets.
- Smartphones continue displacing computers as primary deviceSmartphones have continued to grow in use as the primary device among many, but not all, online adults. Online adults in the US and UK reach first for their smartphones, unlike adults in Germany and Japan. This MetaFAQs reports on the primary device in use by online adults – the smartphone, feature phone, computer, tablet, or game console that they use the most often. It includes online adults in the US, Germany, the UK, and Japan.
- Youthful clamor for smartwatchesYounger adults around the world are showing stronger forward interest in smartwatches than older adults. In the US, Apple Watch leads most strongly among younger than older adults. This MetaFAQs reports on the purchase plans within the coming year for smartwatches, as well as intentions detailed by Apple Watch, Android smartwatches, other smartwatches, and fitness trackers among online adults in the US, Germany, UK, and Japan.
- How employees working from home are balancing their activitiesEmployees working from home have unique challenges in getting work done while often using personal and employer-provided devices. While seeking to balance their work and personal lives, they are also finding new ways to use their devices. A substantial share regularly does TikTok-type work – creating videos for work and personal purposes. This MetaFAQs reports on the top 10 activities employees that work from home do with their connected devices: smartphones, computers, and tablets. It also identifies which activities are done more often than the average online adult.
- Declining use of home computers for workThe share of adults using home computers for work activities has declined sharply from a mid-pandemic peak. Current levels are below pre-pandemic levels. Some of the decline is due to many employees returning to their workplaces. Another factor is the long decline in the use of home computers as online adults embrace their smartphones for an increasing set of activities. This MetaFAQs reports on the percent of online adults using a home computer for any work-related activities from 2019 through 2022, both in the US as well as globally – US, Germany, UK, Japan, and China.
- Most employees work from home and expect to be in one yearOnly a fraction of worldwide online employed adults always works from home. A larger group never worked from home and never expect to. The largest segment includes those who occasionally work from home, and most expect to be working from home in one year. With the COVID pandemic and ensuing economic changes, many employees worked from home for the first time. As the pandemic continues, there is a wide variation across regions and employers in their policies and support of working from home. This MetaFAQs reports on how many employees worked from home before the pandemic, how many are currently working from home, and how many expect to be working from home in one year.
- Work from home experience & purchase plansConsumer sentiment for technology purchases has faltered with uncertainty around the economy. Also, many workers are unsure about their work from home status in the future. This TUPdate reports on the purchase plans among online adults worldwide (US, Germany, UK, Japan, China) and in the US. Four types are split out based on their current work from home status and experience before the pandemic. It specifies their plans to acquire a computer, smartphone, tablet, smartwatch, item tracker, printer, smart home technology, and display/monitor.
- Home printers declining among AmericansWith each passing year since 2017, fewer Americans are using home printers. Also, the average number of home printers per person is declining. This MetaFAQs reports on the percentage of American adults regularly using a home printer and the average (mean) number of home printers they regularly use.
- The abundance of technology among workers working from homeThe majority of workers working from home have a range of connected devices available to use for work-related activities, although not all are employer-provided devices. The collection of devices among workers working from home is larger and more varied than those being used by workers not working from home. This MetaFAQs details those key technology devices that are used more often by American and global (US, Germany, UK, Japan, China) workers working from home than those not working from home.
- Which is winning consumer interest – iPhone or Android smartphones?Forward-looking interest is stronger for Apple iPhones than for Android smartphones across most countries surveyed. Apple is strongest among younger adults and adults of all ages currently working from home. This MetaFAQs reports the smartphone purchase plans for the next 12 months among online adults in the US, Germany, UK, Japan, and China.
- College students aged 18-24 are uniquely creativeYoung college students have long been a favorite for technology companies, mainly due to their eagerness to use technology, openness to experimentation, and a quest to establish brand dominance early. Younger adults are widely appreciated for their creativity, such as being exhibited on sites such as TikTok. However, the pandemic and economic shifts have impacted young adults, college students, and especially young college students. This MetaFAQs reports on the top 10 activities college students aged 18 to 24 use regularly with a smartphone, computer, or tablet, as well as those being done at a substantially higher rate among students than the average online adult. Comparisons include Americans and a global view of adults in the US, Germany, the UK, Japan, and China.
- Smartphone saturation among most age groupsThis MetaFAQs reports on the penetration of smartphones among online adults in the US and globally – US, Germany, the UK, Japan, and China. It drills down into several factors to investigate if there are any differences in market penetration with respect to employment status, age group, and work-from-home status.
- Work follows employees home, although less so than last yearHome computers – those acquired with personal funds – are used by most employees for work-related activities. Americans and employees in Germany, the UK, Japan, and China peaked in 2021 and subsided in 2022. This MetaFAQs reports on employees using a home computer for work-related activities. It details the work activities with home computers, from communication to collaboration and productivity. As a historical contrast, it includes comparable results from the 1987 TUP/Technology User Profile wave.
- Smartphones achieve usage primacySmartphone primacy over personal computers has been reached, as activities from entertainment to productivity are more widely used. Productivity and collaboration activities were the most recent to reach the broadest usage. This MetaFAQs reports on the trend in the primacy of smartphones as compared to computers across eight classes of activities: entertainment, communication, social networking, graphics, entertainment, productivity, information, and cloud. It reports on the primary device type for each class of activity for 2019 through 2022 among adult users in the US and globally: the US, Germany, the UK, Japan, and China.
- Hybrid work from home arrangement likely to continueEmployees and employers have made some of the most substantial changes since the pandemic, with many quickly shifting to working from home. The most significant expansion has been in hybrid working arrangements, unlikely to change within a year. This MetaFAQs reports on online employees, their frequency of working from home before the pandemic, and their expectations in a year.