It is only the beginning of understanding technology users to know how many people have which types of devices. It is important to know how users use their devices and integrate them into their everyday lives.
This TUP lens details a range of activities, from shopping and staying in touch, to fun, photos, searching, and productivity. Furthermore, it details which devices users use to enjoy the activity.
Summary of subjects covered in the Activities lens tables
| Subjects | Examples of TUP Questions Answered |
|---|---|
| Social Networks | Which social networks were visited in the prior 30 days |
| Social Networking Activities | Social networking activities regularly used on connected devices, such as commenting on posts |
| Shopping Activities | Shopping activities regularly used on connected devices, such as online shopping or at retail locations |
| Communication Activities | Communication activities regularly used on basic cell phones, such as email, phone calls, video calls, or group chats |
| Entertainment Activities | Entertainment activities regularly used on connected devices, such as games, music, books, or TV |
| Graphics/Image Activities | Graphics/image activities regularly used on connected devices, such as editing photos or videos |
| Information/Search Activities | Information/search activities regularly used on connected devices, such as sports, news, or searching for health information |
| Cloud Storage/Sharing Activities | Cloud storage/sharing activities regularly used on connected devices, such as online collaboration or file sharing |
| Productivity/Personal Activities | Productivity/personal activities regularly used on connected devices, such as calendars, hobbies or children’s education |
| Device Activities | Activities by all categories across Device #1 to Device #4 |
Links to Activities lens tables
This content is for subscribers only. For more information about TUP and its research results for insights professionals with technology companies, please visit MetaFacts or contact us.
Recent findings from the TUP Activities lens
- Brief profile of American game console users
- What the busiest American home printer users print
- How employees working from home are balancing their activities
- Declining use of home computers for work
- Which activities are primarily done using smartphones, computers, or game consoles?
- College students aged 18-24 are uniquely creative
- Work follows employees home, although less so than last year
- Smartphones achieve usage primacy
- Hybrid work from home arrangement likely to continue
- Trends in webcam and video calls/meetings usage
For more information about TUP, please contact MetaFacts.
This content is for subscribers only. For more information about TUP and its research results for insights professionals with technology companies, please visit MetaFacts or contact us.