MetaFacts TUP Client Portal – MetaFacts TUP/Technology User Profile analysis results for subscribers

September 23, 2022October 13, 2022

Welcome to the MetaFacts TUP client portal

“We shall not cease from exploration,
And the end of all our exploring
Will be to arrive where we started
And know the place for the first time.”
– T. S. Eliot

We can agree that much of the world has changed.

But, what has changed and what has not changed?

Since your company is creating the future, and you want key decisions supported by solid data and fewer assumptions, you have come to the right place. MetaFacts helps leading technology firms measure their current and future customers with empirical research through its TUP/Technology User Profile service. This site describes the many answers that TUP supports and links you to the TUP deliverables.

TUP is the longest-running continuous study of technology users, now in its 40th year

There are many ways to effectively use this portal, by choosing from the menus above, using the open-ended search box, or choosing from the selections of keywords on the right. Also, the menu above has even more instructions on navigating the TUP client portal.

Welcome to the client subscriber portal for the MetaFacts TUP/Technology User Profile service. Subscribers are able to log in and get access to the latest research results and deliverables of the TUP service.

Insights professionals at technology companies with interest in learning more about TUP are encouraged to visit our main website MetaFacts.com. There you can find samples of our work and details about the TUP service. Or, please feel free to contact MetaFacts.

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March 17, 2023April 9, 2023

Microsoft CoPilot – generative AI as an enterprise Office 365 service for creatives

Microsoft announced an upcoming service for its Microsoft 365 service that integrates the user’s data using generative AI. Called Microsoft CoPilot, the service will first be offered to enterprises. This TUPdate measures the potential market of those most likely to adopt and benefit from the service.

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March 17, 2023April 9, 2023

Long-term printing trends and generational shifts – 2011 to 2022 – US

Most Americans use a printer at home, school, or in a workplace. However, market penetration has sagged over the last five years, and the divide between printer users and non-users has widened.

This TUPdate looks at the long-term trend of printer usage among each generation of Americans. It addresses the question of whether people born around the same time and having grown up with certain technology are increasing or decreasing their printer usage more or less than other generations. The analysis is based on twelve years of TUP user surveys (TUP 2011 through 2022) as each successive generation grows, evolves, and chooses the technology products and services that they use.

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February 13, 2023March 30, 2023

Technology wealth of American generations

Which American generation has the largest collection of connected devices? How much does each generation have of the active installed base? How has this shifted between 2021 and 2022?

This TUP analysis reports on the total number of connected devices – mobile phones, PCs, tablets, and game consoles – by generational cohort – Gen Z, Younger/Older Millennials, Younger/Older Gen X, Younger/Older Boomers, and before.

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February 8, 2023March 30, 2023

Apple active installed base by country and age

Apple is the envy of many technology companies, primarily for their active installed base of loyal customers. While Apple’s highest penetration is with the iPhone, there is a solid overlap with Macs, iPads, and Apple Watch.

This MetaFAQs reports on the depth of Apple’s customer loyalty as measured by the collection of Apple products they use – iPhones, iPads, and Macs. It reports on the percentage of online adults in the US, the UK, Germany, and Japan that use any of Apple’s key devices and which ones they actively use. It further splits Apple’s installed base by age group, reporting on penetration and the average number of devices used.

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January 31, 2023February 15, 2023

Replacement versus growth markets

The dynamics of replacement markets are very different from those dominated by 1st-time buyers or others that primarily include users holding onto their technology. Each technology product is in its unique phase of adoption, with very different positions for smartphones, computers, tablets, and smartwatches.

This TUPdate details consumers’ purchase intentions in the US, Germany, the UK, and Japan. The products analyzed include computers, tablets, smartwatches, printers, and others. For each product category, the analysis splits users into four categories: replacing or adding to what they have, 1st-time buyers, those actively using the technology without plans to update it, and the uninvolved.

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January 27, 2023March 30, 2023

Active game-players by platforms

Game consoles get most of the attention in the gaming market. Many more online adults actively play immersive or other games using their connected devices – smartphones, tablets, or computers – than use game consoles. Outside of the US, Windows PCs outnumber smartphones as the game-playing platform of choice, especially in Germany and Japan. This TUP analysis reports the number of online adults actively playing immersive or other games by platform type and country.

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December 6, 2022March 30, 2023

The only set of connected devices Americans use

Since 2018 and through the pandemic, fewer online Americans have been using computers, game consoles, feature phones, and tablets. Smartphones, already near saturation levels, have continued to increase market penetration.

Is the smartphone headed towards being the last device standing, or is there some other device combination that is more widely used?

This TUPdate looks at the market penetration of key devices – computers, smartphones, feature phones, game consoles, and tablets – among American adults. Beyond their overall penetration rates, this analysis dives deeper into identifying the device combinations used by three of four American adults, and profiling who uses them.

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November 13, 2022March 30, 2023

Notebook/laptop usage by socioeconomic groups

Older Americans have discovered laptops as they increasingly see the appeal of mobile computing. Americans working from home had a momentary surge in laptop usage while working at home.

Market penetration rates have dropped to pre-pandemic levels or below. Historically disadvantaged groups have had the sharpest decline in active laptop use.

This TUPdate looks at the profile of American adults who currently use a notebook/laptop along several lines: the socioeconomic group they are part of, their life stage, employment status, and age.

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November 12, 2022March 30, 2023

Smartphone usage by socioeconomic groups

A surging group of older Americans has adopted smartphones, driving up the average age of smartphone users. Market growth took place among upper and lower socioeconomic groups, balancing many past inequities. While the younger Gen Z generation is often envisioned as exclusively using newer technology, economic realities have contributed to the temporary decline in smartphone use.

This TUPdate looks at the profile of American adults who currently use a smartphone along several lines: the socioeconomic group they are part of, their life stage, employment status, and age.

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November 11, 2022March 30, 2023

Printer usage by American socioeconomic groups

Fewer Americans are using a printer, although the distribution is not even. Most groups of traditionally advantaged Americans continue to have the highest active penetration rates, while usage among the traditionally disadvantaged has faded.

This MetaFAQs profiles American online adults using a printer by their employment status and age group, life stage, age group, and generational age group.

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