“Every great dream begins with a dreamer. Always remember, you have within you the strength, the patience, and the passion to reach for the stars to change the world.” -Harriet Tubman
We can agree that much of the world has changed.
But, what has changed and what has not changed?
Since your company is creating the future, and you want key decisions supported by solid data and fewer assumptions, you have come to the right place. MetaFacts helps leading technology firms measure their current and future customers with empirical research through its TUP/Technology User Profile service. This site describes the many answers that TUP supports and links you to the TUP deliverables.
TUP is the longest-running continuous study of technology users
To effectively use this portal, please choose from the menus above, use the open-ended search box, or choose from the selections on the right. More instructions on navigating the TUP client portal are also available on the menu above.
Welcome to the client subscriber portal for the MetaFacts TUP/Technology User Profile service. Subscribers are able to log in and get access to the latest research results and deliverables of the TUP service.
Insights professionals at technology companies with interest in learning more about TUP are encouraged to visit our main website
MetaFacts.com. There you can find samples of our work and details about the TUP service. Or, please feel free to contact MetaFacts.
This list shows all deliverables in the portal that are part of TUP Lenses.
You may also wish to review
recent MetaFAQs, TUPdates, and Highlights or review a summary of the TUP Lenses.
Usage hours rise and subside slightly [MetaFAQs] September 3, 2021 Dominant tech device brands [MetaFAQs] September 2, 2021 Americans have big plans for tech purchases [MetaFAQs] September 1, 2021 Titles of deliverables from TUP lenses August 28, 2021 Purchase Plans-Hints from the upcoming TUP 2021 results August 20, 2021 Lawyer Cat and Windows 11 – home PC demand to rise [TUPdate] July 16, 2021 It’s a multi-ecosystem world [TUPdate] July 8, 2021 PCs for work before and through the pandemic [TUPdate] June 17, 2021 Will youthful enthusiasm drive new technology adoption? [TUPdate] June 3, 2021 Brand footprints and ecosystems – market progress update [TUPdate] May 18, 2021 Ecosystem combination concentration by country [MetaFAQs] May 11, 2021 Highest ecosystem combinations [MetaFAQs] May 4, 2021 Low scores – the decline of game-playing by Americans [MetaFAQs] May 3, 2021 Samsung laptop progress [TUPdate] April 28, 2021 Highest ecosystem combinations [MetaFAQs] April 27, 2021 Samsung and Apple users by age group and country [MetaFAQs] April 23, 2021 Samsung and Apple’s device type penetration within core [MetaFAQs] April 22, 2021 Samsung and Apple’s core penetration [MetaFAQs] April 21, 2021 Highest ecosystem penetrations [MetaFAQs] April 20, 2021 How old are home laptops? [MetaFAQs] April 17, 2021 Trends in PC form factor penetration [MetaFAQs] April 16, 2021 Tablets – Highlights April 14, 2021 Home PC users by age in the US [MetaFAQs] April 9, 2021 All-in-one desktop PCs by country [MetaFAQs] April 8, 2021 Tablet installed base by brand and country [MetaFAQs] April 6, 2021 Preferences for tablet or home PC for activities [MetaFAQs] April 5, 2021 Shifting choice of connected devices [MetaFAQs] April 4, 2021 Broad creativity with tablets [MetaFAQs] April 3, 2021 Tablets used for educational activities [MetaFAQs] April 2, 2021 Mac and iPhone market penetration among iPad users [MetaFAQs] March 29, 2021 iPad and Android tablet use by generational age group [MetaFAQs] March 28, 2021 Tablets as primary or secondary device [MetaFAQs] March 27, 2021 Children’s schoolwork and parent’s devices [TUPdate] March 26, 2021 Number of home PCs used by American adults with school-age children [MetaFAQs] March 25, 2021 Children’s schoolwork by device type-American adults with kids 6-17 by adult’s gender [MetaFAQs] March 24, 2021 Schoolwork and younger children’s education by device type [MetaFAQs] March 23, 2021 It’s a man’s world – devices used by American adults with school-age children [MetaFAQs] March 20, 2021 A HomePod shuffle – a sound path of Apple’s expansion [TUPdate] March 19, 2021 US adult voice assistant/speaker users by brand platform and number of Apple devices [MetaFAQs] March 17, 2021 US adults with voice-enabled speakers by number of Apple devices [MetaFAQs] March 16, 2021 Communication platforms – fast, now, or visible? [TUPdate] March 12, 2021 Voice-enabled wireless speakers by age group [MetaFAQs] March 9, 2021 American Apple HomePod Users [MetaFAQs] March 2, 2021 Broadened smart speaker usage in the US [MetaFAQs] February 23, 2021 The entanglement of work activities with personal technology [TUPdate] February 12, 2021 Purchase plans among employees working only from home [MetaFAQs] February 11, 2021 Device type used most often for communication [MetaFAQs] January 16, 2021 The digital device divide [TUPdate] January 15, 2021 Tablets dissolving into a split market [TUPdate] January 8, 2021 Active use of social networks Facebook, Instagram, WhatsApp by country [MetaFAQs] December 28, 2020 How many social networks do Americans actively use? [MetaFAQs] December 23, 2020 Meetings are dead. Long live meetings! Are we digitally transformed yet? [TUPdate] December 18, 2020 Active use of Instagram by age group and country [MetaFAQs] December 18, 2020 How many gamers? [MetaFAQs] December 15, 2020 Smart displays beginning with youthful interest [MetaFAQs] December 14, 2020 Active use of Facebook, Instagram, or WhatsApp by age group and country [MetaFAQs] December 13, 2020 Active use of Facebook by age group and country [MetaFAQs] December 12, 2020 Mobility for all ages [MetaFAQs] December 12, 2020 Synchronous or asynchronous communication – checking age preference [MetaFAQs] December 11, 2020 Headsets – our sound islands [TUPdate] December 10, 2020 Wireless Bluetooth headsets by smartphone operating system [MetaFAQs] December 8, 2020 Smart Displays barely visible [MetaFAQs] December 7, 2020 PC gaming by household size [MetaFAQs] December 6, 2020 Generation gap amplified by headsets [MetaFAQs] December 4, 2020 Employee’s video calls/meetings by device type [MetaFAQs] December 3, 2020 Game console brands by age group [MetaFAQs] December 2, 2020 Wireless Bluetooth headsets by country [MetaFAQs] December 1, 2020 Employees in video calls/conferences by employer size [MetaFAQs] November 30, 2020 Mobile phone game playing by household size [MetaFAQs] November 29, 2020 The mobility of tablets [MetaFAQs] November 28, 2020 Work meeting types by employer size [MetaFAQs] November 28, 2020 Game console brands by country [MetaFAQs] November 27, 2020 Smartphones primary device for many but not all activities [MetaFAQs] November 26, 2020 Contact management is a widespread activity for all ages [MetaFAQs] November 25, 2020 Tablet game playing by household size [MetaFAQs] November 24, 2020 Younger adults search for health info with smartphones more than with PCs [MetaFAQs] November 23, 2020 Young adults search for health info with smartphones more than with PCs [MetaFAQs] November 23, 2020 Rapid growth in work group chat app use [MetaFAQs] November 21, 2020 Active iPad use by country and year [MetaFAQs] November 21, 2020 Remote home control gaining acceptance [MetaFAQs] November 20, 2020 Smartphone activities by watch OS [TUPdate] November 19, 2020 iPhone users download more paid apps than Android smartphone users [MetaFAQs] November 18, 2020 Apple’s share of active smartwatches [MetaFAQs] November 17, 2020 Hey kids, keep it down! [MetaFAQs] November 15, 2020 Apple iPad use by household size and country [MetaFAQs] November 14, 2020 Notebooks midmost in mobility [TUPdate] November 13, 2020 More mobility does not mean more mobile devices [MetaFAQs] November 12, 2020 Employees across industries using home PCs for work [MetaFAQs] November 11, 2020 Industry notebooks – Windows dominate, MacBooks solid #2, few Chromebooks [MetaFAQs] November 10, 2020 Pent-up demand among notebook/laptop users [MetaFAQs] November 10, 2020 Apple MacBooks and Windows notebooks used differently by Americans [MetaFAQs] November 9, 2020 iPhone and MacBook loyalty – an ecosystem harbinger [MetaFAQs] November 9, 2020 How prevalent are listening activities? [MetaFAQs] November 8, 2020 Tablet use by household size [MetaFAQs] November 7, 2020 News, sports, and weather-for all ages, not all devices [MetaFAQs] November 5, 2020 Top listening activities by device type and country [MetaFAQs] November 1, 2020 Active tablet use by country and year [MetaFAQs] October 31, 2020 Who gets the used/refurbished Android smartphones? [MetaFAQs] October 28, 2020 Loyalty or Bundle? Wired and wireless carriers by household ISP (US) [MetaFAQs] October 27, 2020 Not Your father’s smartphone carrier – American age skew [MetaFAQs] October 27, 2020 Chromebooks make a tiny dent with parents [MetaFAQs] October 25, 2020 Home PC use declined in 2020, especially among non-White, non-Asian online Americans [MetaFAQs] October 24, 2020 Average hours using a tablet [MetaFAQs] October 24, 2020 How has Samsung’s and Apple’s smartphone share shifted among employees? [MetaFAQs] October 21, 2020 Home photo printing declining while smartphone photos are prevalent [MetaFAQs] October 20, 2020 PC use declined in 2020, especially among non-White, non-Asian online Americans [MetaFAQs] October 17, 2020 Age of actively used tablets [MetaFAQs] October 17, 2020 Top tablet activities by country [MetaFAQs] October 17, 2020 Using home printers for work activities is strongest among mid-age groups [MetaFAQs] October 16, 2020 Smartphones are workhorses [MetaFAQs] October 15, 2020 Active Facebook, Instagram, and WhatsApp users block ads above average [MetaFAQs] October 14, 2020 American iPhone carriers – a generational divide [MetaFAQs] October 13, 2020 Who has the older iPhones? [MetaFAQs] October 12, 2020 Key device usage by ethnic/Hispanic income group and household income [MetaFAQs] October 10, 2020 Top work-related tablet activities by country [MetaFAQs] October 10, 2020 Key home PC trends [Highlights] October 8, 2020 Why do Nextdoor users say “get off my lawn!”? [MetaFAQs] October 7, 2020 New work-from-home employees got new PCs in Asia – less so in Europe and the US [MetaFAQs] October 6, 2020 Work PC and tablet use among female American employees varies by employment role [MetaFAQs] October 4, 2020 Key device usage by ethnic/Hispanic group and educational status [MetaFAQs] October 3, 2020 Home notebooks – stuck at home and getting things done [TUPdate] October 2, 2020 Most home notebooks never leave home [MetaFAQs] October 2, 2020 Home notebook work activities by country [MetaFAQs] September 29, 2020 Key device usage by ethnic/Hispanic group [MetaFAQs] September 26, 2020 Work from home on the shoulders of employees, for now [TUPdate] September 25, 2020 Home desktop work activities among employees [MetaFAQs] September 22, 2020 Home desktop work activities among employees [MetaFAQs] September 22, 2020 The work from home privilege [MetaFacts Pulse Survey] May 22, 2020 Work-life balance – back to the future or the past? [TUPdate, MetaFacts Pulse Survey] May 15, 2020 Don’t let seniors fool you as they Zoom from behind [TUPdate, MetaFacts Pulse Survey] May 5, 2020 Scanners, scanning, and disappearing paper [TUPdate] May 5, 2020 Parents sharing their home technology – or not [TUPdate, MetaFacts Pulse Survey] April 24, 2020 Working from home with what you have [TUPdate, MetaFacts Pulse Survey] April 17, 2020 MetaFacts work from home study – [Highlights, MetaFacts Pulse Survey] April 9, 2020 Work from home or stay at home – ready or not! (and supported or not) [TUPdate] March 20, 2020 Samsung – American customer profile [TUPdate] February 23, 2020 The second life of home PCs [TUPdate] February 6, 2020 Generational wealth – in tech devices [TUPdate] January 24, 2020 Home PC trends – highlights from TUP/Technology User Profile 2019 – US [Highlights] January 14, 2020 Home PC penetration update [TUPdate] January 2, 2020 Watching the watches – smartwatches and fitness bands [TUPdate] December 12, 2019 Favorite device combinations – less juggling [TUPdate] November 20, 2019 Game-playing trends – convenience gamers, dedicated gamers, and device-gamers [Highlights] November 15, 2019 Home printing trends – US 2019 [TUPdate] November 7, 2019 Alone Americans – overlooked technology users? [TUPdate] June 21, 2019 The persistent PC – with a perennial core [TUPdate] June 7, 2019 Multi OS jugglers – finger foibles [TUPdate] May 30, 2019 Online Privacy – A Paradoxically Divisive Feature [TUPdate] May 22, 2019 Apple, Google, Microsoft – paths of expansion and contraction [TUPdate] May 8, 2019 Who are the tablet-first pioneers? [TUPdate] May 2, 2019 Favorite device combinations – flexibility and juggling [TUPdate] April 26, 2019 Are we exclusive? An update on ecosystem exclusivity, dominance, and non-exclusivity [TUPdate] April 19, 2019 How central and vital are home PCs? [TUPdate] April 11, 2019 Digital publication readership – to be saved by Apple News+? [TUPdate] April 5, 2019 Which activities span many devices? [TUPdate] March 22, 2019 Streaming subscriptions – the age cliff for music [TUPdate] March 15, 2019 Working women worldwide have broad technology usage [MetaFAQs] March 8, 2019 Device jugglers stretch certain multi-platform activities [TUPdate] February 16, 2019 American screen time remains thirteen trillion hours [TUPdate] January 18, 2019 How and where PCs and tablets are used differently than smartphones [TUPdate] January 11, 2019 How new are home notebooks? [TUPdate] December 13, 2018 Work notebook users-Gender within employment role [MetaFAQs] December 13, 2018 Major sites visited in last 30 days other than Facebook [MetaFAQs] December 11, 2018 Facebook users hop, skip, or jump? [TUPdate] December 6, 2018 Apple & Samsung lead in multi-device loyalty [TUPdate] November 29, 2018 Are tablets and computers being used the same? [TUPdate] November 14, 2018 In home mobile devices, it’s Apple and Google outnumbering Microsoft [TUPdate] November 7, 2018 Retro to the future? Turntable players as predictors [TUPdate] October 30, 2018 Smart speakers more talk than action? Voice assistants across platforms [TUPdate] October 19, 2018 Google+ … reversing the polarity? [TUPdate] October 10, 2018 Digital feathernesters – it’s not only generational [TUPdate] May 3, 2018 News and adblocking – a persistent challenge [TUPdate] April 13, 2018 Facebook avoiders have strongest share among younger adults [TUPdate] April 10, 2018 Getting things done – The primary device from PCs to smartphones [TUPdate] March 28, 2018 Smartphones rise, PCs and printers float, tablets waver – user trends [TUPdate] March 23, 2018 Home printers – refilled or original? [TUPdate] March 19, 2018 Voice assistants-does age matter? [MetaFAQs] March 13, 2018 Voice assistants-what users ask about [MetaFAQs] March 9, 2018 Voice assistants-What’s listening now? [MetaFAQs] March 1, 2018 Pocket full of fun – entertainment activities [MetaFAQs] February 1, 2018 How many years do consumers use their notebook PCs? [MetaFAQs] January 29, 2018 Online and offline seniors – hidden in plain sight [TUPdate] January 26, 2018 Tech employees are youngest [TUPdate] January 10, 2018 K-12 children and technology spending [TUPdate] December 1, 2017 The Gift of a Home PC [TUPdate] November 3, 2017 Clouds forming [TUPdate] April 13, 2017 Technology spending – beyond owned gadgets [TUPdate] March 30, 2017 Every step you take – smartphone step-trackers [TUPdate] March 24, 2017 How do (they) love thee? Follow their brand footprints [TUPdate] March 17, 2017 Inexorable device trends – beyond the niche, fad, and fizzle [TUPdate] March 10, 2017 What is the penetration of home-owned computing devices? [MetaFAQs] February 22, 2017 Tablet-first. Is it a thing? [TUPdate] February 17, 2017 OS-polyglots are big tech spenders [MetaFAQs] February 15, 2017 Are most hearables being used by young males? [MetaFAQs] February 13, 2017 The most creative – PCs or smartphones? [TUPdate] February 9, 2017 Is there an age skew for using VR headsets? [MetaFAQs] February 2, 2017 Voice assistants – now we’re talking! [TUPdate] January 27, 2017 Device primacy and OS – What we hold near [TUPdate] January 18, 2017 How many connected adults use hearables? [MetaFAQs] January 11, 2017 More MetaFacts findings January 1, 2008 Continue reading “Titles of deliverables from TUP lenses”