Welcome to the MetaFacts TUP client portal

“Every great dream begins with a dreamer. Always remember, you have within you the strength, the patience, and the passion to reach for the stars to change the world.” -Harriet Tubman

We can agree that much of the world has changed.

But, what has changed and what has not changed?

Since your company is creating the future, and you want key decisions supported by solid data and fewer assumptions, you have come to the right place. MetaFacts helps leading technology firms measure their current and future customers with empirical research through its TUP/Technology User Profile service. This site describes the many answers that TUP supports and links you to the TUP deliverables.

TUP is the longest-running continuous study of technology users

To effectively use this portal, please choose from the menus above, use the open-ended search box, or choose from the selections on the right. More instructions on navigating the TUP client portal are also available on the menu above.

Welcome to the client subscriber portal for the MetaFacts TUP/Technology User Profile service. Subscribers are able to log in and get access to the latest research results and deliverables of the TUP service.

Insights professionals at technology companies with interest in learning more about TUP are encouraged to visit our main website MetaFacts.com. There you can find samples of our work and details about the TUP service. Or, please feel free to contact MetaFacts.

Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. To share or quote excerpts, please contact MetaFacts.

Youthful clamor for smartwatches

Younger adults around the world are showing stronger forward interest in smartwatches than older adults. In the US, Apple Watch leads most strongly among younger than older adults. This MetaFAQs reports on the purchase plans within the coming year for smartwatches, as well as intentions detailed by Apple Watch, Android smartwatches, other smartwatches, and fitness trackers among online adults in the US, Germany, UK, and Japan.

This content is for subscribers only.
Login Join Now
Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. To share or quote excerpts, please contact MetaFacts.

Most employees work from home and expect to be in one year

Only a fraction of worldwide online employed adults always works from home. A larger group never worked from home and never expect to. The largest segment includes those who occasionally work from home, and most expect to be working from home in one year. With the COVID pandemic and ensuing economic changes, many employees worked from home for the first time. As the pandemic continues, there is a wide variation across regions and employers in their policies and support of working from home.
This MetaFAQs reports on how many employees worked from home before the pandemic, how many are currently working from home, and how many expect to be working from home in one year.

This content is for subscribers only.
Login Join Now
Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. To share or quote excerpts, please contact MetaFacts.

Which is winning consumer interest – iPhone or Android smartphones?

Forward-looking interest is stronger for Apple iPhones than for Android smartphones across most countries surveyed. Apple is strongest among younger adults and adults of all ages currently working from home. This MetaFAQs reports the smartphone purchase plans for the next 12 months among online adults in the US, Germany, UK, Japan, and China.

This content is for subscribers only.
Login Join Now
Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. To share or quote excerpts, please contact MetaFacts.

Hybrid work from home arrangement likely to continue

Employees and employers have made some of the most substantial changes since the pandemic, with many quickly shifting to working from home. The most significant expansion has been in hybrid working arrangements, unlikely to change within a year. This MetaFAQs reports on online employees, their frequency of working from home before the pandemic, and their expectations in a year.

This content is for subscribers only.
Login Join Now
Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. To share or quote excerpts, please contact MetaFacts.

Device hours declined worldwide

During the COVID pandemic and its interruption to workplace patterns, online adults worldwide shifted how they use technology. Their total usage has declined, especially with computers. This MetaFAQs reports the four-year trend in the average weekly use of connected devices – computers, smartphones, and tablets.  

This content is for subscribers only.
Login Join Now
Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. To share or quote excerpts, please contact MetaFacts.

Apple leads competitors in brand footprint dominance

Apple has continued its dominance of the brand footprint, with half of most online adults using at least one of their iPhones, Macs, or iPads. Market penetration for computer makers is shrinking.
This MetaFAQs reports on the percentage of online adults in the US, Germany, UK, Japan, and China who are using any smartphone, computer, tablet, or game console from Apple, Samsung, HP, Dell, Sony, Microsoft, Nintendo, Lenovo, Google, Acer, Asus, or LG.

This content is for subscribers only.
Login Join Now
Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. To share or quote excerpts, please contact MetaFacts.

Americans have big plans for tech purchases

Smartphones and computers are top of mind for near-term purchases by nearly half of American online adults. Laptops lead desktops and tablets. Purchase plans for home printers are very low. This MetaFAQs reports on the percent of American adults who are planning to buy specific types of technology products in the next 12 months. The products include home computers, smartphones, laptops, desktops, tablets, wearables, and printers.

This content is for subscribers only.
Login Join Now
Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. To share or quote excerpts, please contact MetaFacts.

Trend in weekly hours with connected devices

In 2020, COVID-19 and related shutdowns drove up the average number of hours spent on devices around the world. Average device usage has been on a downward trend ever since. Despite this, we continue to see a strong long-term trend of 40-60 hours per week of usage. This MetaFAQs considers how frequently Americans and global device users use their PCs, smartphones, and tablets. Report [TUP_doc_2022_0827_hour] in TUP Lenses: Devices, PCs, Mobile Phones, Tablets.

This content is for subscribers only.
Login Join Now
Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. To share or quote excerpts, please contact MetaFacts.

Trends in webcam and video calls/meetings usage

Are video calls and meetings as widespread as tech media implies? How much have webcams and video calls and meetings reached into the everyday experience of the average online adult? This MetaFAQs reports on the usage trend since before the pandemic for online adults in the US, the UK, Germany, and Japan. It further splits video calling/conferencing by smartphone, home PC, or work PC. Furthermore, because change has not affected everyone the same, it details the trend among life stage segments – employment status, age group, and presence of children.

This content is for subscribers only.
Login Join Now
Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. To share or quote excerpts, please contact MetaFacts.