Apple cannot claim to be the dominant primary device of adults in the US, Germany, the UK, Japan, or China. However, among Gen X adults, Apple has the clear majority, and the percentage using an iOS, iPadOS, or MacOS device has been growing. Other generational age groups – millennials, Gen X, and the Boomer/Silent generations – have also increased their share primarily using an Apple OS device.
This MetaFAQ reports on the percentage of online adults using an Apple OS device – an iPhone with iOS, an iPad with iPadOS, or an Apple computer with MacOS – split by country and generational age group. Report [TUP_doc_2023_1225_gent] in TUP Lenses: PCs; Mobile Phones; Tablets; User Profile; Technology Ecosystems
Apple Leads for 1st Device, Especially Among Gen Z – Among online adults, Apple devices are emerging as the most frequently used, surpassing Google and Windows ecosystems. This trend is particularly pronounced among Gen Z adults worldwide. Nearly 50% of global Gen Z adults rely on an Apple OS iPhone, iPad, or Mac as their main device. In the U.S., this statistic rises impressively, with two-thirds of online Gen Z adults favoring Apple. Among the highly-educated Gen Z elite in China, Apple holds a more challenged one-third share, yet this still outpaces both Google Android and Windows.
This MetaFAQs offers vital data, detailing the primary operating system choices of online adults. This information is invaluable for tech professionals, aiding them in understanding and navigating the evolving preferences of the digital population. Such insights are key for technology marketers, researchers, and analysts to strategize effectively in an ever-shifting tech landscape. Report [TUP_doc_2023_1007_genz] in TUP Lenses: PCs; Mobile Phones; Tablets; User Profile; Technology Ecosystems
Home computers are losing their preeminence among online Americans. Since 2011, home computers have fallen from near ubiquity among online Americans to being regularly used by a dwindling majority.
This TUPdate reports on the penetration rates of home computers, Windows home PCs, Apple home computers, and Google OS (Chromebook) computers and overall level detailed by age generation. It also identifies how people have changed how they use home computers since the onset of the pandemic.
Microsoft announced an upcoming service for its Microsoft 365 service that integrates the user’s data using generative AI. Called Microsoft CoPilot, the service will first be offered to enterprises. This TUPdate measures the potential market of those most likely to adopt and benefit from the service.
Game consoles get most of the attention in the gaming market. Many more online adults actively play immersive or other games using their connected devices – smartphones, tablets, or computers – than use game consoles. Outside of the US, Windows PCs outnumber smartphones as the game-playing platform of choice, especially in Germany and Japan. This TUP analysis reports the number of online adults actively playing immersive or other games by platform type and country.
Windows laptop/notebook computers have declined in use during the pandemic, especially among traditionally disadvantaged groups of Americans. No traditionally disadvantaged groups have higher market penetration rates than those historically advantaged. Employment status is a major factor associated with Windows laptop usage, less so than age.
This TUPdate looks at the profile of American adults who currently use a Windows laptop/notebook along several lines: the socioeconomic group they are part of, their life stage, employment status, and age.
Windows PCs have declined in use during the pandemic, especially among traditionally disadvantaged groups of Americans. No traditionally disadvantaged groups have higher market penetration rates than those historically advantaged. Older employed Americans have sustained their Windows PC use while rates among Gen Z adults have plummeted.
This TUPdate looks at the profile of American adults who currently use a Windows PC along several lines: the socioeconomic group they are part of, their life stage, employment status, and age.
Fewer Americans actively use a home Windows PC than in 2018 before the pandemic. With each passing year, Americans in nearly every sociodemographic group have reduced their active use of a Windows PC home computer. Seniors and traditionally advantaged Americans stand out for having the highest penetration rates.
This TUPdate looks at the profile of American adults who currently use a personally owned home Windows PC along several lines: the socioeconomic group they are part of, their life stage, employment status, and age.
Online adults around the world have continued to use fewer devices than in the past. Computers have been declining in use both in numbers and overall market penetration. Windows PCs have continued their trend of being used by fewer adults, as smartphones grow in their breadth of usage. This MetaFAQs reports on the percentage of online adults using Windows PCs, Apple Macs, Apple iPhones, Android smartphones, Apple iPads, Android tablets, and Windows tablets.
The majority of workers working from home have a range of connected devices available to use for work-related activities, although not all are employer-provided devices. The collection of devices among workers working from home is larger and more varied than those being used by workers not working from home.
This MetaFAQs details those key technology devices that are used more often by American and global (US, Germany, UK, Japan, China) workers working from home than those not working from home.