Profile of Americans using Snapchat

Snapchat came strongly out of the gate on its inception. While it hasn’t replaced behemoth Facebook or Instagram (yet), it has managed to gain the regular attention of America’s youngest female adults. This MetaFAQs profiles American Snapchat users by several critical demographic and behavioral factors distinctive from the average American online adult: age group and age within gender, employment status, household size, life stage, and mix of technology ecosystems.

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Profile of Americans using smart home security/climate/lighting

The Internet of Things (IoT) has promised for decades to herald a fully-connected and well-managed world. Americans, however, have not fully embraced the inherent possibilities and have instead been stymied by shifting standards and complexity. Current market penetration is just barely under one in four online American adults. This MetaFAQs profiles American smart home control users by several critical demographic and behavioral factors distinctive from the average American online adult: age group and age within gender, employment status, life stage, number of home PCs used, and mix of technology ecosystems.

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Profile of Americans actively using a Google assistant

Dan Ness, Principal Analyst, MetaFacts, July 8, 2022

Profile of Americans actively using a Google assistant

  • All online American adults actively using a Google voice assistant
    • They number 32.1 million – 15% of all online American adults
    • Defined as having used a Google voice assistant with any connected device (smartphone, PC, tablet, game console) within the previous month
  • Profiled by characteristics that are distinctive
    • Only profiled by those characteristics which have an index of 80 or below and 120 and above – those which are 20% above or below the average by category 
  • Expressed as market penetration – the percentage of online adults within each group
  • Distinctive characteristics profiles
    • Age, age within gender
    • Employment status
    • Presence of children
    • Life stage (age, employment status, presence of children)
    • Number of PCs used
    • Technology ecosystems
  • Characteristics examined and not found to be distinct
    • Educational attainment

Americans who actively use a Google voice assistant by age group

  • Google voice assistant usage is strongest among middle-aged Americans, those aged 35 to 44
  • Beyond age 54, usage rates drop quickly
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Profile of Americans who use a smart doorbell

Dan Ness, Principal Analyst, MetaFacts, July 8, 2022

Profile of Americans who use a smart doorbell

  • All online American adults who are using a smart video doorbell
    • They number 35.2 million – 16% of all online American adults
  • Profiled by characteristics that are distinctive
    • Only profiled by those characteristics which have an index of 80 or below and 120 and above – those which are 20% above or below the average by category 
  • Expressed as market penetration – the percentage of online adults within each group
  • Distinctive characteristics profiles
    • Age, age within gender
    • Employment status
    • Life stage (age, employment status, presence of children)
    • Number of PCs used
    • Technology ecosystems
  • Characteristics examined and not found to be distinct
    • Educational attainment
    • Presence of children

Americans who actively use a smart video doorbell by age group

  • Smart video doorbell usage is strongest among younger Americans, those aged 18 to 44
  • Beyond age 44, usage rates drop quickly
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Profile of Americans actively using Alexa voice assistant

Being able to control one’s environment by simply speaking was well-popularized in the 1960’s through the television series Star Trek. Within the last decade, Amazon jumped in with its voice assistant and smart speaker offerings as have rivals Apple, Google, and others. Currently, only one in ten American adults regularly use Amazon Alexa. This MetaFAQs profiles American active Amazon Alexa users by several critical demographic and behavioral factors distinctive from the average American online adult: age group and age within gender, employment status, presence of children, life stage, number of home PCs used, and mix of technology ecosystems.

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Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. To share or quote excerpts, please contact MetaFacts.