Apple leads competitors in brand footprint dominance

Apple has continued its dominance of the brand footprint, with half of most online adults using at least one of their iPhones, Macs, or iPads. Market penetration for computer makers is shrinking.
This MetaFAQs reports on the percentage of online adults in the US, Germany, UK, Japan, and China who are using any smartphone, computer, tablet, or game console from Apple, Samsung, HP, Dell, Sony, Microsoft, Nintendo, Lenovo, Google, Acer, Asus, or LG.

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Profile of Americans actively using wireless item trackers

Technology consumers have stuff, lots of stuff. The expansion of wireless networks has enabled a broader mesh that promises better to locate one’s items. This MetaFAQs profiles the early adopters – the 14% of online Americans actively using wireless item trackers, detailing the critical demographic and behavioral factors distinctive from the average American online adult: age group and age within gender, employment status, household size, life stage, number of home PCs used, and mix of technology ecosystems.

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Profile of Americans actively using Apple Siri voice assistant

Controlling one’s environment by simply speaking has been the stuff of science fiction for decades. Apple was an early entrant with its PlainTalk speech recognition technology on certain Macintoshes in the 1990’s. Since its renewed entrance with Apple Siri on iPhones a decade ago, active market penetration has climbed to exceed one in five online Americans. This MetaFAQs profiles American active Apple Siri users by several critical demographic and behavioral factors distinctive from the average American online adult: age group and age within gender, employment status, household size, life stage, and number of PCs used.

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Work/Life Balance TUP Lens [Highlights]

With the pandemic, many more employees are working from home. This TUP Highlights Report profiles employees by how often they work from home and their expectations of the near future. It profiles them demographically, by their type of employer, their connected devices, and their work-related activities.

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Tablets – Highlights

Tablets continue to seek a solid home, major use cases, and most vital segments. Currently, the largest groups of users are passive, older, or entrenched in the Apple or Google ecosystem. While Apple continues to lead and increase its share, other makers like Samsung are seeing withering penetration. Incidental and passive activities from web browsing, shopping, movie-watching, and checking email haven’t been unique enough on tablets to entice users away from their smartphones or computers.
This TUP Highlights report includes the following sections: the profile of tablet users, trends in tablets, top tablet brands, top tablet activities, unique tablet activities, and trends in technology ecosystems.

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