Age Groups – MetaFacts TUP Client Portal

February 28, 2025March 13, 2025

Skype call forwarding its active base

Background:

Online adults have increasingly relied on a range of connected devices to stay in touch, expanding well beyond voice calls on landline phones to voice, text, chat, and video meetings. Microsoft has been involved in part with its Skype services which have evolved over time to encompass more than voice. However, most of Skype’s growth occurred before Microsoft acquired it, and since then the service has morphed into several offerings, resulting in current plans to migrate Skype users into their Microsoft Teams service.

Skype has managed to maintain a moderately sized base despite the ubiquitous rise of the smartphone, essentially free calls, and an explosion of messaging apps.

Approach:

This one-time TUP data cut profiles active users of Skype, Microsoft Teams, both services, and neither. Along with user demographics and details about how they use their technology, these statistics reveal how Skype users differ from the general online public, although with their market size in millions of adults in the US, Germany, the UK, and Japan.

The TUP data cut features a set of standardized cross-tabulations from TUP/Technology User Profile 2024 in Excel format.

This content is for subscribers only.
Join Now

Already a member? Log in here

Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. It may not be used with a generative AI system without separate licensing and express written permission. To share or quote excerpts, please contact MetaFacts.

January 17, 2025May 9, 2025

Brother home printer successes may lead to future challenges

Background:

Printer users and printing shifted dramatically during the pandemic and ensuing economic changes. As many employees worked remotely for the first time, many struggled to establish a functional workspace at home, most often with little support from their employers. Students also adapted to many changes, with many shifting to virtual classrooms, including both adult and K-12 students. During this same time, the wave of digital transformation sped up, as employees and consumers alike found ways to product and share documents and information with less paper.

During these broad shifts, printer manufacturers found ways to adapt and position their offerings to unique sets of customers, many times ousting their entrenched competitors.

Approach:

For this one-time TUP data cut, MetaFacts tapped into the TUP/Technology User Profile 2024 wave to profile the users of home printers, specifically those using Brother home printers. MetaFacts also includes detailed data on user’s attitudes about AI, how they use their printers, details on their printing volume, and the printer consumables they use. In addition, MetaFacts has included their printer purchase intentions for the next 12 months.

The one-time TUP data cut features a set of standardized cross-tabulations from TUP/Technology User Profile 2024 in Excel format.

This content is for subscribers only.
Join Now

Already a member? Log in here

January 16, 2025May 9, 2025

Inertia and tradition defend Epson home printer installed base

Background:
Printer users and printing shifted dramatically during the pandemic and ensuing economic changes. As many employees worked remotely for the first time, many struggled to establish a functional workspace at home, most often with little support from their employers. Students also adapted to many changes, with many shifting to virtual classrooms, including both adult and K-12 students. During this same time, the wave of digital transformation sped up, as employees and consumers alike found ways to produce and share documents and information with less paper.

During these broad shifts, printer manufacturers found ways to adapt and position their offerings to unique sets of customers, many times ousting their entrenched competitors.

Approach:
For this one-time TUP data cut, MetaFacts tapped into the TUP/Technology User Profile 2024 wave to profile the users of home printers, specifically those using Epson home printers. MetaFacts also includes detailed data on users’ attitudes about AI, how they use their printers, details on their printing volume, and the printer consumables they use. In addition, MetaFacts has included their printer purchase intentions for the next 12 months.

The one-time TUP data cut features a set of standardized cross-tabulations from TUP/Technology User Profile 2024 in Excel format.

This content is for subscribers only.
Join Now

Already a member? Log in here

October 23, 2024November 6, 2024

Profile of Copilot+ PC early adopters – their AI attitudes, use cases, activity trends, and profile

Background:
Many major PC makers have recently launched AI Copilot+ PCs, enabling consumers and employees to make the most of many AI tools. The earliest brands include HP, Acer, ASUS, Lenovo, Microsoft, Dell, and Samsung, including Qualcomm technology. With so much promotional hype and confusion around AI, getting a reality check from users is essential.

Are early adopters of Copilot+ PCs very different from users of non-Copilot+ Windows 11 PCs? Windows 10 PCs? Apple Macs? The general online public?

Who are these newest buyers?

Which types of use cases are the early adopters getting AI assistance with?

How are their attitudes about AI different from the rest of the online world? Are they more positive, or are they more negative?

What are their concerns? Privacy? Wrong answers? Are they underwhelmed? And how strongly are they concerned?

What do they enjoy about using AI assistance? Creativity? Productivity? Learning new things?

Why did they buy a Copilot+ PC?

Approach:
This research is based on a survey of 11,852 online adults in the US, Germany, UK, and Japan, drawn and weighted to be representative of the online population. From this dataset, MetaFacts screened and profiled 3,131 respondents who use AI assistance with their regular activities. These use cases most used with Copilot+ PCs include personal creativity, professional creative software for work purposes, creating videos for work purposes, writing, and using professional creative software for personal purposes. Furthermore, the study details more than 80 activities, the share that are regularly done, and the percentage that are done using AI tools.

This content is for subscribers only.
Join Now

Already a member? Log in here

October 11, 2024November 6, 2024

Employees expect remote work arrangements to endure

Background:

How long will remote work continue? Will the hybrid arrangements persist, or will we be back to all or nothing? Working remotely suddenly expanded into the mainstream in early 2020 in response to the COVID-19 pandemic. In each subsequent year, employees and employers have been adapting to shifting conditions, each wondering about the road ahead. The unknowns hold many implications, including the type of technology employees will use, buy, or that employers may provide to them.

Approach:

This MetaFAQs is based on the responses of 23,671 employees over three years from the MetaFacts TUP/Technology User Profile 2022 through 2024 waves, spanning the US, Germany, the UK, Japan, and China. It reports the percentage of online adults expecting to work remotely in the next 12 months—ranging from never, to occasionally, and up to always. This is further split by age group (18-39 and 40+) and global and US views. These results are drawn from the standard published TUP tables named 200 WFHxEMPAGE.

This content is for subscribers only.
Join Now

Already a member? Log in here

September 26, 2024January 31, 2025

The sizzle is fizzling in game-specific devices while gamers find ways to play with whatever they have

Fun is a persistent driver of technology usage, especially playing games. However, not all age generations are as interested in playing games as others are. Also, the devices people choose to play games on are evolving, with software becoming more efficient, graphics getting better, and connections getting faster. Also, the adoption of mobile devices, especially smartphones, has made game-playing more easily in reach to even casual gamers.
Approach: This MetaFAQs is based on the surveys of 52,618 respondents in the US, Germany, the UK, Japan, and China from 2021 through 2024. In the TUP/Technology User Profile questionnaire, we asked respondents to specific the activities they do regularly with their devices – smartphones, feature phones, computers, tablets, and game consoles. Among those activities are playing immersive/action games and other games. In addition, we gathered demographics such as age which allows us to group results into generations.
The results in this MetaFAQs include tables for 2021 through 2024 detailing the active use of the following activities and devices by country and generation: Online adults (000), Any smartphone, Any PC, Any home PC, Any game console, Any tablet, Any gaming desktop or laptop PC (NET), Any VR headset, Any device – play a game (NET), Any mobile device – game-playing (Net), Any smartphone – game-playing (Net) , Any PC game-playing or gaming PC (Net), Any PC – game-playing (Net), Any home PC – game-playing (Net), Any game console – game-playing (Net), Any tablet – play a game (NET), Any gaming PC – game-playing (Net)

This content is for subscribers only.
Join Now

Already a member? Log in here

September 24, 2024November 14, 2024

Home printer market growth quadrants & long-term trends

Background:

The use of home printers has declined as a growing share of technology users increasingly transform their images, documents and interactions to digital. Furthermore, users have migrated many activities away from home computers. This TUPdate identifies the areas with the highest potential for growth and near-term acquisition of home printers.

Approach:

This research measures the active market penetration rates among global and American adults. Results are based on a survey of 13,561 online adults in the US, Germany, UK, Japan, and China, drawn and weighted to be representative of the online population. From this dataset, MetaFacts screened and profiled 6,609 respondents who are using a home printer or plan to acquire one within the next 12 months. This analysis reports on the market based on user’s current and planned use of a home printer in four quadrants: growth, replacement, holding, and uninvolved. MetaFacts also tapped into its surveys of 109,946 respondents from 2017 through 2024 to detail trends in active home printer and home computer usage. This analysis uses data on home printer brand, home printing activities, current and expected remote work status, employment status, respondent age, and home printer age.

This content is for subscribers only.
Join Now

Already a member? Log in here

September 17, 2024November 1, 2024

Pro and con attitudes make AI a pushmi-pullyu

Awesome and shiny new technology is not enough to gain rapid, active, or sustained market acceptance. Even widely touted technological phenoms are not guaranteed to be as widely accepted, as we’ve seen with smart homes, smart speakers, 3D printers, IoT, and others. Also, even broad initial acceptance does not translate into engaged or sustained use. Gauging consumer sentiment is one measure of generative AI’s challenges and opportunities ahead, especially by comparing the views of those with hands-on experience to those waiting or avoiding.
Approach: This TUPdate is based on the attitudes of 12,032 online adults in the US, Germany, the UK, and Japan, selected and weighted to be representative of the online population. As part of the TUP/Technology User Profile 2024 wave, MetaFacts included questions about consumers’ attitudes and expectations of generative AI tools. The survey measured attitudes around the benefits active AI users are enjoying, hopes for the future, privacy concerns, usefulness, and hardware limits. We defined active AI use as a combination of regular activities involving AI tools, specific services like ChatGPT and Copilot, or a Copilot+ PC.

This content is for subscribers only.
Join Now

Already a member? Log in here

March 29, 2024May 9, 2025

Gen Z and Millennials continue trend as most substantial consumers of print services

People find ways to get documents printed even if they don’t have access to a printer at home or in their workplace. Print services at retail outlets have been joined by online services as being one alternative. However, these services have only reached a small percentage of adults. Later generations have been the main ones to use these print services, even continuing after an early pandemic surge.

This MetaFAQs reports on the percentage of online adults who regularly use a print service: a self-serve store kiosk, retail printing outlet, and online printing service. The results are split by age generation and country: US, Germany, UK, Japan, and China. Report [TUP_doc_2024_0329_sert] in TUP Lenses: Printers; User Profile

This content is for subscribers only.
Join Now

Already a member? Log in here

March 28, 2024May 9, 2025

Printer usage declines among most countries and generations with Gen Z unlikely to restart

In most countries surveyed, Gen Z began adulthood actively including printers among their technological devices. As they have matured, however, their printer usage has dropped at similar rates to millennials and Gen X. Adults in Germany have maintained the highest printer penetration rates among the countries surveyed, and those in the UK are the lowest.

This MetaFAQs reports on the percentage of online adults actively using at least one printer. This information is split by country (US, Germany, UK, Japan, China) and age generation (Gen Z, millennial, Gen X, Boomer/Silent Generation). Report [TUP_doc_2024_0328_prtt] in TUP Lenses: Printers; User Profile

This content is for subscribers only.
Join Now

Already a member? Log in here