MetaFacts TUP/Technology User Profile analysis results for subscribers
Microsoft announced an upcoming service for its Microsoft 365 service that integrates the user’s data using generative AI. Called Microsoft CoPilot, the service will first be offered to enterprises. This TUPdate measures the potential market of those most likely to adopt and benefit from the service.
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Forward consumer sentiment for buying technology products has weakened substantially in the last year, impacting many products from computers to Apple Watch. This MetaFAQs reports on the change in purchase plans between 2021 and 2022 for many products: smartphones, laptops, desktops, wearables, printers, and Chromebooks.
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As iPhones continue to lead in innovation, who’s staying with the older models? Americans with the oldest iPhones make up 14% of all online American adults. This MetaFAQs profiles those with the oldest iPhones by several critical demographic and behavioral factors distinctive from the average American online adult: age and gender, household size, educational attainment, and technology ecosystem entrenchment. Report [TUP_doc_2022_0812_old_] in TUP Lenses: Mobile Phones, Devices, User Profile, Technology Ecosystems.
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In tech circles, it seems you’d be hard-pressed to find someone who doesn’t have a smartphone. But which Americans are getting the newest phones depends on various factors. 18% of all online American adults recently acquired a smartphone. This MetaFAQs profiles those with new phones by several critical demographic and behavioral factors distinctive from the average American online adult: age and gender; household composition; life stage (age, employment status, presence of children); and technology ecosystem entrenchment. Report [TUP_doc_2022_0811_new_] in TUP Lenses: Mobile Phones, Devices, User Profile.
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There’s a growing divide between those who remain up to date with their smartphones and those who cling to the older models. This report looks at those who own the oldest smartphones—29% of all online Americans. This MetaFAQs profiles online Americans with the oldest smartphones by several critical demographic and behavioral factors distinctive from the average American online adult: age and gender, employment status, and technology ecosystem entrenchment. Report [TUP_doc_2022_0804_old] in TUP Lenses: Mobile Phones, Devices, User Profile.
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As the average age of the tech-savvy increases, the face of the average technology user is shifting. A major player in the arena of tech is the American woman aged 40+. This TUPdate reports on the unique attitudes and tech habits of American women at or over 40—a group of 69.3 million Americans. This analysis splits American women aged 40 and older into four segments based on their attitudes, values, and profiles of their use of technology. Report [TUP_doc_2022_0714_fema] in TUP Lenses: User Profile, PCs, Mobile Phones, Households, Activities, Consumer Electronics.
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The number of America’s online retirees has been on a steady incline–increasing by 5% each year since 2018—and retirees’ enthusiasm for tech has steadily increased, too. But just how active are American retirees, and how do their attitudes and values impact usage? This TUPdate reports on the unique attitudes and tech habits of American retirees, a group which is made up of 48.8 million Americans. This analysis splits American retirees into 6 segments based on their attitudes and values. Report [TUP_doc_2022_0630_reti] in TUP Lenses: User Profile, PCs, Mobile Phones, Households, Activities.
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With the pandemic, many more employees are working from home. This TUP Highlights Report profiles employees by how often they work from home and their expectations of the near future. It profiles them demographically, by their type of employer, their connected devices, and their work-related activities.
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Sociodemographically distinct groups vary in composition, technology devices and services, and how they use what they have. Most advantaged groups have bolstered their technology collection during the pandemic and increased their usage levels. Most disadvantaged segments, meanwhile, have used what they have at hand more so than acquiring newer technology. Older millennials have the wealthiest collection of technology devices, well above that of every other age group. This TUP Highlights report includes the following sections: usage segments, segments, and trends in segments.
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While some device makers focus on speeds, feeds, and features, others are playing the long game to build long-term customer loyalty through ecosystems. This TUP Technology Ecosystems Highlights report reports on the size of leading technology ecosystems, which types of devices are dominating (or not), and their longer-term trends. It details the unique activities users focus on within certain ecosystems, and profiles each ecosystem’s users.
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