Work from home experience & purchase plans

Consumer sentiment for technology purchases has faltered with uncertainty around the economy. Also, many workers are unsure about their work from home status in the future.

This TUPdate reports on the purchase plans among online adults worldwide (US, Germany, UK, Japan, China) and in the US. Four types are split out based on their current work from home status and experience before the pandemic. It specifies their plans to acquire a computer, smartphone, tablet, smartwatch, item tracker, printer, smart home technology, and display/monitor.

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The abundance of technology among workers working from home

The majority of workers working from home have a range of connected devices available to use for work-related activities, although not all are employer-provided devices. The collection of devices among workers working from home is larger and more varied than those being used by workers not working from home.
This MetaFAQs details those key technology devices that are used more often by American and global (US, Germany, UK, Japan, China) workers working from home than those not working from home.

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Profile of Americans who bought a home PC during the pandemic

The pandemic brought with it a lot of changes to how Americans live and work. Many had to adjust to working from home for the first time, and this often meant a new need for tech—especially home PCs. 56.4 million Americans—26% of all online American adults—bought a home PC during the pandemic. This MetaFAQs profiles those who bought a home PC during the pandemic by several critical demographic and behavioral factors distinctive from the average American online adult: age and gender; employment status; presence of children; household size; life stage (age, employment status, presence of children); number of home PCs; work from home status (current, expected, and before the pandemic); and
brand of home PC. Report [TUP_doc_2022_0506_pand] in TUP Lenses: Work/Life Balance, PCs.

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Profile of Americans using Samsung computers

Samsung is a leading manufacturer of various products, from smartphones and computer displays to kitchen appliances. Its personal computers have not earned widespread market acceptance among American adults, with its share of the active installed base at five percent. Male Americans aged 35 to 44 are one of Samsung’s most vital demographic groups.

This MetaFAQs profiles current American Samsung computer users by age group, age within gender, employment status, life stage, and mix of technology ecosystems.

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Profile of Americans using Windows PCs

Most online Americans use a Windows PC, although currently reaching 59% is not the same as being at everyone’s fingertips. Slightly older American adults are using Windows PCs, with market penetration somewhat higher among men than women.

This MetaFAQs details two characteristics that separate Windows PC users from the general online adult public – age within gender and the number of home PCs in active use. It also details the declining usage of Windows PCs between 2018 and 2021 by employment status and age group segments, contrasting it with the progress of Apple computers and Chromebooks.

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Profile of Americans using HP computers

21% of all online American adults regularly use an HP computer. Although not dominating the market, HP computer customers still make a significant dent in the industry. The average age of American HP computer users skews toward older men.

This MetaFAQs reports on the percentage of online Americans who regularly use an HP PC by age group, age and gender, employment status, life stage, and technology ecosystem.

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