Gen Z and millennials live life on the move, and how they print is no exception. These generations are twice as likely to use retail or online printing services as Gen X adults and four times as likely as the earlier Boomer/Silent generations.
This MetaFAQs reports on the percentage of online adults in the US, Germany, UK, Japan, and China who use self-service store kiosks, retail printing outlets, or online printing services, split by generational age groups. Report [TUP_doc_2024_0227_serv] in TUP Lenses: Printers; User Profile
Printers are an actively used device by the majority of online adults around the world, although they are being used more by earlier than later generations. Gen Z adults in every country surveyed except Japan have the lowest levels of regular printer usage. The Boomer/Silent generations have the highest use in every country except Japan.
This MetaFAQs reports on the percentage of online adults actively using a printer whether in their workplace, at home, school, or other location by country and age generation. Report [TUP_doc_2024_0225_prtr] in TUP Lenses: Printers; User Profile
People continue to engrain smartphones further into their lives, relying on them for communication and many other activities. No single communication mode has reached singularity, and instead the top activities include text messaging, personal email, and even personal phone calls. Later generations have the highest regular use of social networking activity, while earlier generations are increasingly using smartphones for online shopping and banking. Video calls have only emerged as a top activity among one generational group.
This MetaFAQ reports on how Americans use smartphones. It shows the percentage of Americans doing any of the top ten smartphone activities. Further, it compares these percentages to how smartphone users use them worldwide. For Americans, it also splits these activities by generational group, identifying each group’s top ten activities and the three activities that have expanded the most since 2019. Report [TUP_doc_2024_0212_spac] in TUP Lenses: Devices; PCs; Mobile Phones; Activities; Communication
There are times when Gen Z Americans need to get something printed. They will find a way, even if they are economically challenged or so digital-first that having a printer is not top of mind. As compared to earlier generations, a much higher share of this generation relies on others for their printing. Many are the recipient of a home printer as a gift. When other Gen Z Americans print, they often rely on printers they or their employers do not own.
This MetaFAQ reports on the percentage of Americans who have a home printer that was received as a gift by generational group, and also the percentage who regularly use a public or other printer as their primary printer. Report [TUP_doc_2024_0201_pprt] in TUP Lenses: Printers; User Profile
Hopes of growth for the American home printer market are resting in the inertia of the majority who are in a holding pattern. Just over half of American home printer users have a printer and are not planning to buy another in the next year. However, those in the market to buy a printer for the first time or replace an existing printer make up close to 10% of online Americans surveyed. This shows a slow but steady progression of printer use and purchase plans, despite the many who are holding onto their existing printers.
This MetaFAQs reports on the percentage of online adults actively using a home printer or who plan to purchase a home printer in the next 12 months. Growth and replacement plans are split by the active installed base of HP, Brother, Epson, and Canon home printer users. Report [TUP_doc_2024_0128_prre] in TUP Lenses: Printers; User Profile
HP has maintained consistent brand dominance across many countries it serves, including the US, Germany, the UK, and among China’s upper-socioeconomic adults. HP’s share has wavered among Americans, having reached a peak just before the pandemic, and currently dropping to be slightly lower than it was in 2018. HP’s share has similarly dropped somewhat in Germany and the UK.
This MetaFAQ reports on the percentage of online adults using an HP printer as their primary printer, split by country and age generation group. Report [TUP_doc_2024_0118_hppt] in TUP Lenses: Printers; User Profile
Apple’s marketing has long emphasized a youthful image with high design standards, factors that have most strongly appealed to younger adults. At the same time, older generations often rely on the brands and products that they are familiar with, and in the specific case of computers, this includes a higher share of Windows computers. Gen Z, in particular, has a higher share of devices that connect through social media, and they often identify themselves as being different from other generations. These and other factors make Apple computers more popular among younger adults.
This MetaFAQs reports on the percentage of online adults in the US, UK, Germany, Japan, and China who use an Apple computer, split by age generation. Report [TUP_doc_2024_0109_ymac] in TUP Lenses: PCs; User Profile; Technology Ecosystems
The tablet market has been dominated by Apple’s iPads and a hodgepodge of Google Android tablets. There is a strong positive association between a user’s smartphone operating system and that of their tablets. Google Android tablets have their strongest share among German adults, especially those in earlier generations. Gen Z adults seem to have little appetite for Google Android tablets, even within Germany.
This MetaFAQ reports on the percentage of adult tablet users using a Google Android tablet, split by country and age generation. Report [TUP_doc_2024_0108_andt] in TUP Lenses: Tablets
Following the onset of the pandemic, remote working suddenly became more widespread. Varied levels of remote working continue, although the situation continues to be in flux as employers shift their policies. To continue to be productive, many remote workers pressed their home computers into the service of their employer, regularly using them for work-related activities. Interestingly, in most countries surveyed, a higher share of younger adults use home computers for work than older adults do.
This MetaFAQs reports on the percentage of online adults using a home computer for work-related activities, from videoconferencing to preparing reports or presentations. Report [TUP_doc_2024_0107_yhwk] in TUP Lenses: User Profile; Households; Activities; Work/Life Balance
Playing games is a regular activity for around half of online adults in the US, Germany, the UK, and Japan, a practice that has remained relatively steady since 2021. What has changed is the play platform of choice, as smartphones grow in favor while PCs and game consoles diminish. While Gen Z leads in gameplaying activity, the Boomer/Silent generations have increased their fun behavior, especially with smartphones.
This MetaFAQ reports on the percentage of online adults who regularly play games using a game console, smartphone, PC, gaming PC, or other connected device from 2021 through 2023. This information is split into generational age groups among Americans. Report [TUP_doc_2023_1227_gamt] in TUP Lenses: Mobile Phones; User Profile; Activities; Game Consoles, Gaming PCs, and Game-Playing