Nearly a fourth of online Americans regularly sell things online, making it widespread enough to be of interest, yet rare enough not to be mainstream. The type of people selling things online tend to be younger, from later generations, and gainfully employed.
This MetaFAQs reports on the percentage of online Americans who regularly sell things online split by sociodemographic characteristics: employment status, presence of children, age group, generation, gender, and generational life phase. Report [TUP_doc_2024_0306_sell] in TUP Lenses: Activities; User Profile
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Gen Z and millennials live life on the move, and how they print is no exception. These generations are twice as likely to use retail or online printing services as Gen X adults and four times as likely as the earlier Boomer/Silent generations.
This MetaFAQs reports on the percentage of online adults in the US, Germany, UK, Japan, and China who use self-service store kiosks, retail printing outlets, or online printing services, split by generational age groups. Report [TUP_doc_2024_0227_serv] in TUP Lenses: Printers; User Profile
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Dan Ness, Principal Analyst, MetaFacts, February 18, 2024
Summary
Even the most generous measure of printer use – whether any adult has used any printer in the prior 90 days – shows a substantial decline. In most countries surveyed, the deepest drop in active printer use has been among younger adults.
This MetaFAQs reports on the percentage of online adults actively using a printer split by country (US, Germany, UK, Japan, China) and age group (18-24, 25-34, 35-49, 50+).
Active printer usage by age group
Fewer online American adults of all ages are actively using a printer in 2023 as they were using one in 2018. Younger Americans aged 18 to 34 have reported the steepest decline.
Printer usage among German adults has softened among online adults aged 25 to 49, and in 2023, it returned to 2018 levels among adults aged 18 to 24 and 50+.
All age groups of adults in the UK and Japan have lowered printer usage levels below 2018 levels
In China, usage among online adults aged 50 and up in 2018 were low in large part because this cohort included adults who were relatively new to technology use. In 2023, rates are higher than the past in part because the 50+ group is starting to include a higher share of adults with technology experience. Still, this group has some of the lowest printer usage levels of any age group across all countries surveyed.
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People continue to engrain smartphones further into their lives, relying on them for communication and many other activities. No single communication mode has reached singularity, and instead the top activities include text messaging, personal email, and even personal phone calls. Later generations have the highest regular use of social networking activity, while earlier generations are increasingly using smartphones for online shopping and banking. Video calls have only emerged as a top activity among one generational group.
This MetaFAQ reports on how Americans use smartphones. It shows the percentage of Americans doing any of the top ten smartphone activities. Further, it compares these percentages to how smartphone users use them worldwide. For Americans, it also splits these activities by generational group, identifying each group’s top ten activities and the three activities that have expanded the most since 2019. Report [TUP_doc_2024_0212_spac] in TUP Lenses: Devices; PCs; Mobile Phones; Activities; Communication
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Apple’s iPhone slightly leads among American smartphone users and is approaching the halfway mark among smartphone users in the UK. However, the iPhone is losing its share in Japan, and its status in China has been mixed from 2019 through 2023. In nearly every country surveyed, the iPhone’s market penetration has been driven by younger smartphone users, while penetration rates among older smartphone users have remained relatively flat.
This MetaFAQs reports on the percentage of smartphone users using an Apple iPhone split by country and age category. Report [TUP_doc_2024_0209_ipht] in TUP Lenses: Mobile Phones; User Profile; Technology Ecosystems
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The unbundling of American home PCs and home printers – One of the biggest home technology shifts among American adults involves their use (or non-use) of home computers and home printers. Only a decade ago, it was widespread practice to have both a home computer and home printer, and often to buy them at the same time. That has changed dramatically, as the number of Americans using both has plummeted. Instead, there has been substantial growth in the share of Americans using only a home printer or neither a home computer nor a home printer. This shift has played out differently among Gen Z and millennial Americans than among Gen X or Silent/Greatest generations.
This MetaFAQs reports on the number and percentage of Americans by their combination of use and non-use of home computers and home printers. These are split by generational age group. Report [TUP_doc_2024_0205_core] in TUP Lenses: PCs; Printers; User Profile
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Younger adults are more likely to be sporting a used or refurbished device than older adults. This is especially true in the US, Germany, and the UK. Some of this practice is due to current socioeconomic challenges among younger adults.
This MetaFAQ reports on the percentage primary devices that are used or refurbished, including a smartphone, feature phone, computer, tablet, or game console. Report [TUP_doc_2024_0203_refu] in TUP Lenses: Devices; PCs; Mobile Phones; User Profile; Game Consoles, Gaming PCs, and Game-Playing
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Dan Ness, Principal Analyst, MetaFacts, February 2, 2024
Summary
Anchoring Apple’s market strength is its technology ecosystem, primarily when more than one Apple device is used with another. One of the most basic market metrics of Apple’s progress is whether an adult is using at least one Apple OS device – an iPhone, an iPad, or a Mac.
This MetaFAQs reports on the percentage of online adults actively using at least one Apple OS device, split by country and age generation.
Apple’s growing market penetration, especially among later generations
Over half of all Gen Z and millennial adults in the US, UK, Japan, and China use at least one Apple device – an iPhone, iPad, or Mac
Among Gen Z adults in the US and Japan, Apple is approaching the three-quarter level in the market penetration of any of their key devices
The lowest level is among early generation Germans, those Boomers/Silent Generation Germans born in 1964 or earlier, where the share is two in nine. Even though this share is the lowest of all of the countries and generations surveyed, Apple’s penetration has risen within this group since 2020
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The most active users of printers are generations in the middle, even while overall printer penetration is higher among earlier generations. Older millennial Americans have the very highest share of those who print more than 100 pages per month. Socioeconomic groups with higher incomes, further educational attainment, or children in the household include some of the busiest printer users.
This MetaFAQs reports on the percentage of Americans printing 100 or more pages per month, split by generation and detailing penetration among many historically advantaged and disadvantaged socioeconomic groups. Report [TUP_doc_2024_0202_page] in TUP Lenses: Printers; User Profile
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There are times when Gen Z Americans need to get something printed. They will find a way, even if they are economically challenged or so digital-first that having a printer is not top of mind. As compared to earlier generations, a much higher share of this generation relies on others for their printing. Many are the recipient of a home printer as a gift. When other Gen Z Americans print, they often rely on printers they or their employers do not own.
This MetaFAQ reports on the percentage of Americans who have a home printer that was received as a gift by generational group, and also the percentage who regularly use a public or other printer as their primary printer. Report [TUP_doc_2024_0201_pprt] in TUP Lenses: Printers; User Profile
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