Smartphones have become an essential companion to millions, going well beyond being used as a voice phone. Even so, there are numerous online adults not using a smartphone and using other devices to communicate and create. Many adults are using a basic cell phone – a feature phone – and using PCs or tablets for email, shopping, and other activities. Also, a substantial number of online adults are only using a fraction of their smartphone’s capabilities while others have adopted theirs as their primary connected device.
Sections of Mobile Phones Highlights
- Penetration of smartphones versus feature phones
- Smartphone brand share
- Top activities for smartphones
- Smartphone carrier share
- Smartphone usage profile
- Trends in technology ecosystems
- Major activities for a market segment
- Profile of smartphone users
Summary of subjects covered in the Mobile Phones lens tables
| Subjects | Examples of TUP Questions Answered |
|---|---|
| Mobile Phones | Primary mobile phone type, brand, carrier |
| Smartphones | Smartphone brand, sub-brand, carrier, acquisition date, and other details |
| Feature Phones | Basic feature phone brand, sub-brand, carrier, acquisition date, and other details |
| Smartphone Activities | Activities regularly done using a smartphone, from communications to entertainment and productivity |
| Feature Phone Activities | Activities regularly done using a basic feature phone, from communications to entertainment and productivity |
| Outlets | Purchase channels for major technology and for home and work products |
| Purchasing Plans | Intentions to purchase specific technology product types in the coming 12 months |
Links to Mobile Phones lens tables
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Recent MetaFAQs, TUPdates, and Highlights – Mobile Phones lens
- Apple active installed base by country and age
- Replacement versus growth markets
- The only set of connected devices Americans use
- Smartphone usage by socioeconomic groups
- American first-time and repeat buyer purchase plans
- Basic feature phone usage by socioeconomic groups
- Android smartphone usage & plans by socioeconomic groups
- iPhone usage & plans by socioeconomic groups
- Declining computer use among employees
- Shift in employee device hours and devices
- Windows and Apple computers decline in use while iPhone and Androids battle
- Smartphones continue displacing computers as primary device
- Which activities are primarily done using smartphones, computers, or game consoles?
- Work from home experience & purchase plans
- Which is winning consumer interest – iPhone or Android smartphones?
For more information about TUP, please contact MetaFacts.
This content is for subscribers only. For more information about TUP and its research results for insights professionals with technology companies, please visit MetaFacts or contact us.