While technology users can be well understood by their sociodemographic profile, TUP goes even further in this lens to detail their work-from-home status and to quantify their collection of actively used connected devices.
This lens provides a top-level overview of technology users by their respondent demographics, household demographics, and work-from-home status.
Sections in the TUP User Profile Lens
- Usage segments
- Segments
- Trends in segments
Summary of subjects covered in the User Profile lens tables
| Subjects | Examples of TUP Questions Answered |
|---|---|
| Respondent Demographics | Gender, Age, Age generations, Educational attainment, Employment status |
| Household Demographics | Household size, Household income |
| Usage Profile | Total hours using devices, User segment, ISP |
| Work from Home | Working from home only – before or after February 2020 |
| Units | Number of devices used in last 90 days, by form factor (PCs, Desktop PCs, Smartphones, etc.) |
Links to User Profile lens tables
This content is for subscribers only. For more information about TUP and its research results for insights professionals with technology companies, please visit MetaFacts or contact us.
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For more information about TUP, please contact MetaFacts.
This content is for subscribers only. For more information about TUP and its research results for insights professionals with technology companies, please visit MetaFacts or contact us.
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