Tablets are seen either as the ultimate mobile device or a welcome supplement to smartphones or PCs. This TUP lens details the key tablet brands, who is using which brand and OS, and how those tablets are being actively used.
Summary of subjects covered in the Tablets lens tables
| Subjects | Examples of TUP Questions Answered |
|---|---|
| Tablets | Tablet brand, sub-brand, acquisition date, and other details |
| Tablet Activities | Activities regularly done using a tablet, from communications to entertainment and productivity |
| Outlets | Purchase channels for major technology and for home and work products |
| Purchase Plans | Intentions to purchase specific technology product types in the coming 12 months |
Links to Tablets lens tables
This content is for subscribers only. For more information about TUP and its research results for insights professionals with technology companies, please visit MetaFacts or contact us.
Recent findings from the TUP Tablets lens
- TUP 2023 nearing release! (TUP’s 41st year)
- Long-term key device trends and generational shifts – 2011 to 2022 – US
- Apple active installed base by country and age
- Replacement versus growth markets
- Any home tablet usage & plans by socioeconomic groups
- American first-time and repeat buyer purchase plans
- Declining computer use among employees
- Shift in employee device hours and devices
- Which activities are primarily done using smartphones, computers, or game consoles?
- College students aged 18-24 are uniquely creative
- Device hours declined worldwide
- Apple leads competitors in brand footprint dominance
- Americans have big plans for tech purchases
- Trend in weekly hours with connected devices
- Consumer tech sentiment weakened
- Profile of Americans with the oldest tablets
- Profile of Americans who recently acquired a tablet
- Work/Life Balance TUP Lens [Highlights]
- Highlights: Technology Ecosystems
- Tablets – Highlights
For more information about TUP, please contact MetaFacts.
This content is for subscribers only. For more information about TUP and its research results for insights professionals with technology companies, please visit MetaFacts or contact us.
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