Dan Ness, Principal Analyst, MetaFacts, February 2, 2024
Summary
Anchoring Apple’s market strength is its technology ecosystem, primarily when more than one Apple device is used with another. One of the most basic market metrics of Apple’s progress is whether an adult is using at least one Apple OS device – an iPhone, an iPad, or a Mac.
This MetaFAQs reports on the percentage of online adults actively using at least one Apple OS device, split by country and age generation.
Apple’s growing market penetration, especially among later generations
- Over half of all Gen Z and millennial adults in the US, UK, Japan, and China use at least one Apple device – an iPhone, iPad, or Mac
- Among Gen Z adults in the US and Japan, Apple is approaching the three-quarter level in the market penetration of any of their key devices
- The lowest level is among early generation Germans, those Boomers/Silent Generation Germans born in 1964 or earlier, where the share is two in nine. Even though this share is the lowest of all of the countries and generations surveyed, Apple’s penetration has risen within this group since 2020
Tables – Apple OS devices by age generation – APPLDEVxAGEGEN
About MetaFAQs
MetaFAQs are answers to frequently asked questions about technology users. The research results showcase the TUP/Technology User Profile study, MetaFacts’ survey of a representative sample of online adults profiling the full market’s use of technology products and services. The current wave of TUP is TUP/Technology User Profile 2023, which is TUP’s 41st annual.
Current subscribers may use the comprehensive TUP datasets to obtain even more results or tailor these results to fit their chosen segments, services, or products. As subscribers choose, they may use the TUP inquiry service, online interactive tools, or analysis previously published by MetaFacts.
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Indexing
Lenses: User Profile; Technology Ecosystems; Devices; Mobile Phones; Tablets; PCs
Tables: APPLEOSxAGEGEN Apple OS devices by age generation
Tags: Age, Age groups, Apple, Apple Mac, Computers, Devices, Ecosystems, iOS, iPad, iPadOS, Macbooks, MacOS, Market penetration, Operating Systems, Penetration, Tablets, Technology ecosystems, Trends, Youth
Waves: TUP 2020; TUP 2021; TUP 2022; TUP 2023
Item: TUP_doc_2024_0202_appt
Three-fourths-of-American-Gen-Z-adults-use-an-Apple-device-up-from-two-thirds-while-the-UK-has-the-reverse-trend-TUP-2023-TUP_doc_2024_0202_appt-20240420