American first-time and repeat buyer purchase plans

As economic shifts, supply chain issues, and the effects of the pandemic linger, Americans continue to express their interest in technology products. However, their current purchase plans are all over the map, with several vital products experiencing a collapse in buyer interest. Tablets and smartwatches are looking up, printers down, and wireless item trackers are flat as consumers reel through their ups and downs.
This MetaFAQs reports on the purchase plans of online Americans for a smartwatch, printer, smartphone (iPhone or Android), wireless item tracker, home computer, fitness tracker, or tablet. The analysis splits 1st-time buyers from repeat buyers while also reporting on the number of current users without plans and those out of the market.

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Device hours declined worldwide

During the COVID pandemic and its interruption to workplace patterns, online adults worldwide shifted how they use technology. Their total usage has declined, especially with computers. This MetaFAQs reports the four-year trend in the average weekly use of connected devices – computers, smartphones, and tablets.  

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Apple leads competitors in brand footprint dominance

Apple has continued its dominance of the brand footprint, with half of most online adults using at least one of their iPhones, Macs, or iPads. Market penetration for computer makers is shrinking.
This MetaFAQs reports on the percentage of online adults in the US, Germany, UK, Japan, and China who are using any smartphone, computer, tablet, or game console from Apple, Samsung, HP, Dell, Sony, Microsoft, Nintendo, Lenovo, Google, Acer, Asus, or LG.

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Americans have big plans for tech purchases

Smartphones and computers are top of mind for near-term purchases by nearly half of American online adults. Laptops lead desktops and tablets. Purchase plans for home printers are very low. This MetaFAQs reports on the percent of American adults who are planning to buy specific types of technology products in the next 12 months. The products include home computers, smartphones, laptops, desktops, tablets, wearables, and printers.

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Trend in weekly hours with connected devices

In 2020, COVID-19 and related shutdowns drove up the average number of hours spent on devices around the world. Average device usage has been on a downward trend ever since. Despite this, we continue to see a strong long-term trend of 40-60 hours per week of usage. This MetaFAQs considers how frequently Americans and global device users use their PCs, smartphones, and tablets. Report [TUP_doc_2022_0827_hour] in TUP Lenses: Devices, PCs, Mobile Phones, Tablets.

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