Activities – MetaFacts TUP Client Portal

September 26, 2024October 5, 2024

The sizzle is fizzling in game-specific devices while gamers find ways to play with whatever they have

Fun is a persistent driver of technology usage, especially playing games. However, not all age generations are as interested in playing games as others are. Also, the devices people choose to play games on are evolving, with software becoming more efficient, graphics getting better, and connections getting faster. Also, the adoption of mobile devices, especially smartphones, has made game-playing more easily in reach to even casual gamers.
Approach: This MetaFAQs is based on the surveys of 52,618 respondents in the US, Germany, the UK, Japan, and China from 2021 through 2024. In the TUP/Technology User Profile questionnaire, we asked respondents to specific the activities they do regularly with their devices – smartphones, feature phones, computers, tablets, and game consoles. Among those activities are playing immersive/action games and other games. In addition, we gathered demographics such as age which allows us to group results into generations.
The results in this MetaFAQs include tables for 2021 through 2024 detailing the active use of the following activities and devices by country and generation: Online adults (000), Any smartphone, Any PC, Any home PC, Any game console, Any tablet, Any gaming desktop or laptop PC (NET), Any VR headset, Any device – play a game (NET), Any mobile device – game-playing (Net), Any smartphone – game-playing (Net) , Any PC game-playing or gaming PC (Net), Any PC – game-playing (Net), Any home PC – game-playing (Net), Any game console – game-playing (Net), Any tablet – play a game (NET), Any gaming PC – game-playing (Net)

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Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. It may not be used with a generative AI system without separate licensing and express written permission. To share or quote excerpts, please contact MetaFacts.

September 20, 2024October 4, 2024

American employees and AI-assisted use cases – an emerging yet complicated work relationship

The workforce is one of the primary target markets for generative AI. From knowledge workers to front-line workers, employees of all roles have evaluated and implemented AI for various use cases. Many employers have been the driving force behind the commercial adoption of AI as they hope for productivity gains. Many employees are early adopters and find personal applications they enjoy, shaping their experience and expectations. However, broad market adoption has continued to encounter challenges. Employees and employers alike express concerns about their privacy, disappointment in what they’ve seen so far, and apprehension about getting too many wrong answers.

Approach

This TUPdate is based on the attitudes of 3,422 online employees in the US, selected and weighted to represent the online population. As part of the TUP/Technology User Profile 2024 wave, MetaFacts included questions about employees’ attitudes and expectations of generative AI tools. The survey measured attitudes around the benefits active AI users are enjoying, hopes for the future, privacy concerns, usefulness, and hardware limits. We defined active AI use as a combination of regular activities involving AI tools, specific services like ChatGPT and Copilot, or a Copilot+ PC. Among more than 80 regular use cases across all devices – smartphones, computers, or tablets – we reviewed various work-related activities, spanning communication, collaboration, creation, productivity, and others.

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March 29, 2024September 25, 2024

Gen Z and Millennials continue trend as most substantial consumers of print services

People find ways to get documents printed even if they don’t have access to a printer at home or in their workplace. Print services at retail outlets have been joined by online services as being one alternative. However, these services have only reached a small percentage of adults. Later generations have been the main ones to use these print services, even continuing after an early pandemic surge.

This MetaFAQs reports on the percentage of online adults who regularly use a print service: a self-serve store kiosk, retail printing outlet, and online printing service. The results are split by age generation and country: US, Germany, UK, Japan, and China. Report [TUP_doc_2024_0329_sert] in TUP Lenses: Printers; User Profile

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March 6, 2024September 25, 2024

Profile of Americans who sell things online

Nearly a fourth of online Americans regularly sell things online, making it widespread enough to be of interest, yet rare enough not to be mainstream. The type of people selling things online tend to be younger, from later generations, and gainfully employed.

This MetaFAQs reports on the percentage of online Americans who regularly sell things online split by sociodemographic characteristics: employment status, presence of children, age group, generation, gender, and generational life phase. Report [TUP_doc_2024_0306_sell] in TUP Lenses: Activities; User Profile

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February 26, 2024September 25, 2024

Gen Z and millennials continue to lead voice assistant adoption

The active use of a voice assistant through one’s primary device is still a niche activity, although it is trending upwards after a decline following the onset of the pandemic. There is a generational bias in that Gen Z and millennial adults have the highest rates in most countries surveyed.
This MetaFAQs reports on the percentage of online adults who have used a voice assistant through their primary connected device – a smartphone, computer, or tablet – within the last month. The results are split by country and age generation. Report [TUP_doc_2024_0226_yvot] in TUP Lenses: Mobile Phones; Consumer Electronics; User Profile; Activities; Technology Ecosystems; Wearables, Hearables, Listening, and Speaking

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February 22, 2024September 27, 2024

The size of the active creative class

Renewed attention on AI (Artificial Intelligence) includes substantial promises to enhance the creative output of everyday users, something millions of people are already doing. Decades before widespread AI capabilities were incorporated into apps or hardware or even touted as feature enhancements, creative activities have been a regular part of many computer users’ lives and careers. The earliest adopters of any AI technology – and those that will continue to use and value the services – will be the already active creators. Non-creatives will show some initial curiosity, followed by disengagement. The extent of AI use by non-creatives will be is as a free or bundled enhancement service.

This MetaFAQs reports on the percentage of online adults who regularly create graphics or presentations or use professional creative software. Each activity is further split by personal versus work-related use and age generation. The research results are based on 12,003 US, German, UK, and Japanese respondents. Report [TUP_doc_2024_0222_crea] in TUP Lenses: Activities; User Profile; Devices

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February 21, 2024September 25, 2024

Work done with a home computer declines across countries and generations

A large portion of online adults use a home computer to get work done. Currently, more than a fourth of online adults regularly do so across all countries surveyed. Home computer use for work-related activities reached its peak with the onset of the pandemic. Now, current rates among all generations are lower than in 2019.

This MetaFAQs reports on the percentage of online adults who regularly use a home-owned computer for work-related activities split by country and age generation. Report [TUP_doc_2024_0221_yhwt] in TUP Lenses: User Profile; Households; Activities; Work/Life Balance; PCs

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February 12, 2024September 25, 2024

How American generations use smartphones

People continue to engrain smartphones further into their lives, relying on them for communication and many other activities. No single communication mode has reached singularity, and instead the top activities include text messaging, personal email, and even personal phone calls. Later generations have the highest regular use of social networking activity, while earlier generations are increasingly using smartphones for online shopping and banking. Video calls have only emerged as a top activity among one generational group.

This MetaFAQ reports on how Americans use smartphones. It shows the percentage of Americans doing any of the top ten smartphone activities. Further, it compares these percentages to how smartphone users use them worldwide. For Americans, it also splits these activities by generational group, identifying each group’s top ten activities and the three activities that have expanded the most since 2019. Report [TUP_doc_2024_0212_spac] in TUP Lenses: Devices; PCs; Mobile Phones; Activities; Communication

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February 4, 2024September 25, 2024

Most digital work collaboration progress is supported by Gen Z and Millennials

The practice of working across the web using collaborative platforms such as Google Docs has remained largely unchanged since 2018. Among millennials in China and the US, the activity has even decreased. Gen Z adults across most countries surveyed have the highest or second-highest penetration rates.

This MetaFAQs reports on the percentage of online adults who regularly collaborate on work files in the US, Germany, the UK, Japan, and China split by age generation. Report [TUP_doc_2024_0204_colt] in TUP Lenses: User Profile; Activities; Work/Life Balance

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February 2, 2024September 25, 2024

The top American page makers

The most active users of printers are generations in the middle, even while overall printer penetration is higher among earlier generations. Older millennial Americans have the very highest share of those who print more than 100 pages per month. Socioeconomic groups with higher incomes, further educational attainment, or children in the household include some of the busiest printer users.

This MetaFAQs reports on the percentage of Americans printing 100 or more pages per month, split by generation and detailing penetration among many historically advantaged and disadvantaged socioeconomic groups. Report [TUP_doc_2024_0202_page] in TUP Lenses: Printers; User Profile

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