PCs – MetaFacts TUP Client Portal

September 10, 2024October 4, 2024

The continued decline of widespread personal computer use

Market penetration is one of the core overall measures affecting all manner of technology companies: hardware, software, services, and support. The key device types measured in this analysis are the active use of a home computer, an employer-provided “work” computer, or any other computer, such as one supplied by a university or in a library, cybercafé, or owned by a friend or neighbor. The primary measure reported in this TUPdate is the percentage of online adults in the US, Germany, the UK, Japan, or China actively using any of these computers.
Approach: This TUPdate is based on the surveys of 82,101 respondents in the US, Germany, the UK, Japan, and China from 2019 through 2024. In the TUP/Technology User Profile questionnaire, we asked respondents to identify the active installed base of connected devices they use – smartphones, feature phones, computers, tablets, and game consoles. In addition, we had them specify the source of funds for the computers they use – home, work (employer-provided), or other (public, school, library, cybercafe, friend, etc.)

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March 19, 2024June 4, 2024

Younger, not youngest, adults continue with most device hours

Before the pandemic, adults worldwide started spending less time with connected devices. Americans, Germans, Britons, and Japanese have continued that downward trend. In particular, younger adults (aged 18 to 24) have lowered their usage the most, dropping by 16% in the UK and 15% in Japan. Older adults (aged 50 and up) have also reduced usage, leaving only the adults aged 25 to 49 showing a few growth spots and otherwise cutting back.

This MetaFAQs reports the average (mean) weekly hours adults use their connected devices – smartphones, computers, and tablets – split by country and age group. Report [TUP_doc_2024_0319_yhrt] in TUP Lenses: Devices; User Profile

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March 7, 2024June 11, 2024

Apple’s consistently youthful multi-product customers

Across the US, UK, and China, adults actively use an average of 0.9 Apple OS devices (iPhones, iPads, or Macs). Users in the US consistently lead in the number of Apple devices in use, while the UK has shown the highest recent increase. Germany’s average is lower but has risen since 2017. Younger adults have more Apple devices on average, and successively older adults use fewer. Notably, German adults aged 18 to 24 have the highest mean number of devices, a sharp increase since 2021.

This MetaFAQs reports on the percentage of adults with two or more Apple OS devices from 2017 to 2023, revealing market penetration trends. The statistics are split by country and age group. Report [TUP_doc_2024_0307_2apt] in TUP Lenses: Devices; PCs; Mobile Phones; Tablets; User Profile; Technology Ecosystems

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March 6, 2024June 7, 2024

A smartphone and home computer persist as top device combo

Home computers have been challenged recently as many adults have been shifting their activities to smartphones. However, combining a home computer and a smartphone without a tablet is the most widely used combination of connected devices. This combination has reached a larger share of online adults in the US, Germany, and China than in 2018. Older adults have played a large part in sustaining home computer penetration even while more in this group are using smartphones.

This MetaFAQs reports on the percentage of adults using a smartphone, home computer, and not a tablet split by country and age group. Results are based on surveys with 66,955 respondents. Report [TUP_doc_2024_0306_comt] in TUP Lenses: Devices; PCs; Mobile Phones; Tablets

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March 4, 2024May 31, 2024

Americans continue trend with more smartphone than computer hours

There is a certain stability among Americans, at least when it comes to the many hours they use connected devices. Since 2019, Americans used a collection of connected devices – computers, smartphones, and tablets – for more than 10 billion weekly hours. This number has remained largely steady in total, although it has shifted between the types of devices Americans use. Computers have continued to decline in use as Americans increasingly turn to smartphones.

This MetaFAQs reports on the millions of weekly hours Americans use smartphones, computers, and tablets, as well as the mean hours they use these devices. Report [TUP_doc_2024_0304_hout] in TUP Lenses: Devices, Mobile Phones, PCs, Tablets

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March 1, 2024June 4, 2024

Family size continues to influence connected device usage levels

Blame the soccer moms, the helicopter parents, or the kids. Or just accept that technology is a bigger part of the lives of those in larger households–either for fun, shopping, of getting things done. Adults in larger households use their connected devices for more hours than those with only one or two persons. This pattern has been true since 2018 and across nearly all countries surveyed from 2018 through 2023.

This MetaFAQs reports the average (mean) number of weekly hours adults use their connected devices – smartphones, computers, or tablets – by country and household size.. Report [TUP_doc_2024_0301_bust] in TUP Lenses: Devices; PCs; Mobile Phones; Tablets; User Profile; Households

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February 28, 2024April 24, 2024

Computer penetration rates drop, but less so among older adults in many countries

Computer usage has declined among adults across many countries as an increasing number rely on their smartphones for activities from shopping to checking email. To the extent active computer penetration rates have been sustained, they have been supported mostly by older adults in Germany, Japan, and the US. In the UK and China, the age gap is less pronounced.

This MetaFAQs reports on the percentage of online adults who actively use a home computer, employer-provided computer, or any other computer such as one owned by a cybercafé, school, or library. The results are split by country and age category. Report [TUP_doc_2024_0228_agpt] in TUP Lenses: Devices; PCs; User Profile

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February 23, 2024May 31, 2024

The widening generational divide in Apple computer usage

If Apple hasn’t earned Boomers’ attention, despite decades of marketing and use among a strong if small core, then Apple can claim a generational victory at least among Gen Z. Over the last five years, Generation Z adults have had the highest penetration rate for Apple’s computers among every country surveyed. Furthermore, Apple’s Gen Z share has grown among Americans, Japanese, Chinese, and especially strongly among Germans. To be fair, Apple has seen gains among some other generations and countries, although these are modest compared to Gen Z’s acceptance rates.

This MetaFAQs reports on the percentage of computer users using an Apple computer split by generation and country. Report [TUP_doc_2024_0223_ymat] in TUP Lenses: PCs; User Profile; Technology Ecosystems

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February 21, 2024September 25, 2024

Work done with a home computer declines across countries and generations

A large portion of online adults use a home computer to get work done. Currently, more than a fourth of online adults regularly do so across all countries surveyed. Home computer use for work-related activities reached its peak with the onset of the pandemic. Now, current rates among all generations are lower than in 2019.

This MetaFAQs reports on the percentage of online adults who regularly use a home-owned computer for work-related activities split by country and age generation. Report [TUP_doc_2024_0221_yhwt] in TUP Lenses: User Profile; Households; Activities; Work/Life Balance; PCs

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February 17, 2024February 29, 2024

Tech use grows with household size

Adults in larger households worldwide use more devices than those in smaller households, a trend that has been established for years. Even as people are using fewer devices, those with more people in their households continue to use more devices than the adults in smaller households. One key factor influencing a higher usage profile is the presence of children, especially school-aged kids. Also, many smaller households are composed of older adults or those not employed outside of the household. All of these are contributing factors towards the greater use of technology devices and services.

This MetaFAQs reports on the average (mean) number of devices actively used (phones, computers, tablets) by adults by household size and country. Report [TUP_doc_2024_0217_many] in TUP Lenses: User Profile; Households

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