American first-time and repeat buyer purchase plans

As economic shifts, supply chain issues, and the effects of the pandemic linger, Americans continue to express their interest in technology products. However, their current purchase plans are all over the map, with several vital products experiencing a collapse in buyer interest. Tablets and smartwatches are looking up, printers down, and wireless item trackers are flat as consumers reel through their ups and downs.
This MetaFAQs reports on the purchase plans of online Americans for a smartwatch, printer, smartphone (iPhone or Android), wireless item tracker, home computer, fitness tracker, or tablet. The analysis splits 1st-time buyers from repeat buyers while also reporting on the number of current users without plans and those out of the market.

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Windows and Apple computers decline in use while iPhone and Androids battle

Online adults around the world have continued to use fewer devices than in the past. Computers have been declining in use both in numbers and overall market penetration. Windows PCs have continued their trend of being used by fewer adults, as smartphones grow in their breadth of usage. This MetaFAQs reports on the percentage of online adults using Windows PCs, Apple Macs, Apple iPhones, Android smartphones, Apple iPads, Android tablets, and Windows tablets.

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Smartphones continue displacing computers as primary device

Smartphones have continued to grow in use as the primary device among many, but not all, online adults. Online adults in the US and UK reach first for their smartphones, unlike adults in Germany and Japan. This MetaFAQs reports on the primary device in use by online adults – the smartphone, feature phone, computer, tablet, or game console that they use the most often. It includes online adults in the US, Germany, the UK, and Japan.

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Declining use of home computers for work

The share of adults using home computers for work activities has declined sharply from a mid-pandemic peak. Current levels are below pre-pandemic levels. Some of the decline is due to many employees returning to their workplaces. Another factor is the long decline in the use of home computers as online adults embrace their smartphones for an increasing set of activities. This MetaFAQs reports on the percent of online adults using a home computer for any work-related activities from 2019 through 2022, both in the US as well as globally – US, Germany, UK, Japan, and China.

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Work from home experience & purchase plans

Consumer sentiment for technology purchases has faltered with uncertainty around the economy. Also, many workers are unsure about their work from home status in the future.

This TUPdate reports on the purchase plans among online adults worldwide (US, Germany, UK, Japan, China) and in the US. Four types are split out based on their current work from home status and experience before the pandemic. It specifies their plans to acquire a computer, smartphone, tablet, smartwatch, item tracker, printer, smart home technology, and display/monitor.

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The abundance of technology among workers working from home

The majority of workers working from home have a range of connected devices available to use for work-related activities, although not all are employer-provided devices. The collection of devices among workers working from home is larger and more varied than those being used by workers not working from home.
This MetaFAQs details those key technology devices that are used more often by American and global (US, Germany, UK, Japan, China) workers working from home than those not working from home.

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Work follows employees home, although less so than last year

Home computers – those acquired with personal funds – are used by most employees for work-related activities. Americans and employees in Germany, the UK, Japan, and China peaked in 2021 and subsided in 2022. This MetaFAQs reports on employees using a home computer for work-related activities. It details the work activities with home computers, from communication to collaboration and productivity. As a historical contrast, it includes comparable results from the 1987 TUP/Technology User Profile wave.

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Smartphones achieve usage primacy

Smartphone primacy over personal computers has been reached, as activities from entertainment to productivity are more widely used. Productivity and collaboration activities were the most recent to reach the broadest usage. This MetaFAQs reports on the trend in the primacy of smartphones as compared to computers across eight classes of activities: entertainment, communication, social networking, graphics, entertainment, productivity, information, and cloud. It reports on the primary device type for each class of activity for 2019 through 2022 among adult users in the US and globally: the US, Germany, the UK, Japan, and China.

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