As economic shifts, supply chain issues, and the effects of the pandemic linger, Americans continue to express their interest in technology products. However, their current purchase plans are all over the map, with several vital products experiencing a collapse in buyer interest. Tablets and smartwatches are looking up, printers down, and wireless item trackers are flat as consumers reel through their ups and downs.
This MetaFAQs reports on the purchase plans of online Americans for a smartwatch, printer, smartphone (iPhone or Android), wireless item tracker, home computer, fitness tracker, or tablet. The analysis splits 1st-time buyers from repeat buyers while also reporting on the number of current users without plans and those out of the market.
Employees are more likely to be using a smartphone than either a home or work computer, as computer use has declined over the last four years. Global and US employees are also more likely to be using a home computer than one provided by an employer. Computer use is especially higher among older than younger employees, particularly those using a home computer.
This MetaFAQs reports on the penetration of a smartphone, computer, home computer, work/employer-provided computer, or tablet among employees in the US and those in the US, Germany, UK, Japan, or China. Trending data spans 2019 through 2022.
Online adults around the world have continued to use fewer devices than in the past. Computers have been declining in use both in numbers and overall market penetration. Windows PCs have continued their trend of being used by fewer adults, as smartphones grow in their breadth of usage. This MetaFAQs reports on the percentage of online adults using Windows PCs, Apple Macs, Apple iPhones, Android smartphones, Apple iPads, Android tablets, and Windows tablets.
Smartphones have continued to grow in use as the primary device among many, but not all, online adults. Online adults in the US and UK reach first for their smartphones, unlike adults in Germany and Japan. This MetaFAQs reports on the primary device in use by online adults – the smartphone, feature phone, computer, tablet, or game console that they use the most often. It includes online adults in the US, Germany, the UK, and Japan.
Consumer sentiment for technology purchases has faltered with uncertainty around the economy. Also, many workers are unsure about their work from home status in the future.
This TUPdate reports on the purchase plans among online adults worldwide (US, Germany, UK, Japan, China) and in the US. Four types are split out based on their current work from home status and experience before the pandemic. It specifies their plans to acquire a computer, smartphone, tablet, smartwatch, item tracker, printer, smart home technology, and display/monitor.
Forward-looking interest is stronger for Apple iPhones than for Android smartphones across most countries surveyed. Apple is strongest among younger adults and adults of all ages currently working from home. This MetaFAQs reports the smartphone purchase plans for the next 12 months among online adults in the US, Germany, UK, Japan, and China.
Young college students have long been a favorite for technology companies, mainly due to their eagerness to use technology, openness to experimentation, and a quest to establish brand dominance early. Younger adults are widely appreciated for their creativity, such as being exhibited on sites such as TikTok. However, the pandemic and economic shifts have impacted young adults, college students, and especially young college students. This MetaFAQs reports on the top 10 activities college students aged 18 to 24 use regularly with a smartphone, computer, or tablet, as well as those being done at a substantially higher rate among students than the average online adult. Comparisons include Americans and a global view of adults in the US, Germany, the UK, Japan, and China.
This MetaFAQs reports on the penetration of smartphones among online adults in the US and globally – US, Germany, the UK, Japan, and China. It drills down into several factors to investigate if there are any differences in market penetration with respect to employment status, age group, and work-from-home status.
Smartphone primacy over personal computers has been reached, as activities from entertainment to productivity are more widely used. Productivity and collaboration activities were the most recent to reach the broadest usage. This MetaFAQs reports on the trend in the primacy of smartphones as compared to computers across eight classes of activities: entertainment, communication, social networking, graphics, entertainment, productivity, information, and cloud. It reports on the primary device type for each class of activity for 2019 through 2022 among adult users in the US and globally: the US, Germany, the UK, Japan, and China.
Smartphones have nearly reached their market saturation point. Responses to the pandemic and economy boosted the use of feature phones above their long-trending decline. This MetaFacts reports on the penetration rate of smartphones and feature phones among online adults in the US, Germany, UK, Germany, and China. It also details the overlap of smartphone and feature phone use.