MetaFAQs – MetaFacts TUP Client Portal

March 6, 2024March 19, 2024

Profile of Americans who sell things online

Nearly a fourth of online Americans regularly sell things online, making it widespread enough to be of interest, yet rare enough not to be mainstream. The type of people selling things online tend to be younger, from later generations, and gainfully employed.

This MetaFAQs reports on the percentage of online Americans who regularly sell things online split by sociodemographic characteristics: employment status, presence of children, age group, generation, gender, and generational life phase. Report [TUP_doc_2024_0306_sell] in TUP Lenses: Activities; User Profile

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March 4, 2024April 15, 2024

Americans continue trend with more smartphone than computer hours

Dan Ness, Principal Analyst, MetaFacts, March 4, 2024

Summary

There is a certain stability among Americans, at least when it comes to the many hours they use connected devices. Since 2019, Americans used a collection of connected devices – computers, smartphones, and tablets – for more than 10 billion weekly hours. This number has remained largely steady in total, although it has shifted between the types of devices Americans use. Computers have continued to decline in use as Americans increasingly turn to smartphones.

This MetaFAQs reports on the millions of weekly hours Americans use smartphones, computers, and tablets, as well as the mean hours they use these devices.

A stable total with underlying shifts

The total number of hours Americans use smartphones grew strongly from 2019 through 2022, and has leveled off in 2023. Total smartphone hours surpassed hours using computers in 2022, mostly due to reduced computer usage.
Hours using tablets has remained a steady, if minor, part of the American experience.

February 27, 2024February 29, 2024

Gen Z and millennials are the strongest consumers of printing services

Gen Z and millennials live life on the move, and how they print is no exception. These generations are twice as likely to use retail or online printing services as Gen X adults and four times as likely as the earlier Boomer/Silent generations.

This MetaFAQs reports on the percentage of online adults in the US, Germany, UK, Japan, and China who use self-service store kiosks, retail printing outlets, or online printing services, split by generational age groups. Report [TUP_doc_2024_0227_serv] in TUP Lenses: Printers; User Profile

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February 26, 2024February 29, 2024

HP printers lead active base in most countries

HP leads the active installed base of printers, ahead of other brands in nearly every country surveyed. In Japan, however, other local brands dominate.

This MetaFAQs reports on the primary printer brand of online Americans by age generation. Report [TUP_doc_2024_0226_prbr] in TUP Lenses: Printers

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February 25, 2024February 29, 2024

Boomers lead, Gen Z trails in printer use

Printers are an actively used device by the majority of online adults around the world, although they are being used more by earlier than later generations. Gen Z adults in every country surveyed except Japan have the lowest levels of regular printer usage. The Boomer/Silent generations have the highest use in every country except Japan.

This MetaFAQs reports on the percentage of online adults actively using a printer whether in their workplace, at home, school, or other location by country and age generation. Report [TUP_doc_2024_0225_prtr] in TUP Lenses: Printers; User Profile

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February 23, 2024March 19, 2024

Smartphone hours highest for Gen Z and millennials

Younger smartphone users worldwide use smartphones for more hours on average than earlier generations. This is more strongly the case in Japan and among China’s elites. In the US, millennials lead or are on par with Gen Z adults. In the UK and Germany, millennials lead.

This MetaFAQs reports on the weekly average hours adults use smartphones split by age generations and countries. Report [TUP_doc_2024_0223_hour] in TUP Lenses: Devices; Mobile Phones; User Profile

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February 22, 2024March 11, 2024

The size of the active creative class

Renewed attention on AI (Artificial Intelligence) includes substantial promises to enhance the creative output of everyday users, something millions of people are already doing. Decades before widespread AI capabilities were incorporated into apps or hardware or even touted as feature enhancements, creative activities have been a regular part of many computer users’ lives and careers. The earliest adopters of any AI technology – and those that will continue to use and value the services – will be the already active creators. Non-creatives will show some initial curiosity, followed by disengagement. The extent of AI use by non-creatives will be is as a free or bundled enhancement service.

This MetaFAQs reports on the percentage of online adults who regularly create graphics or presentations or use professional creative software. Each activity is further split by personal versus work-related use and age generation. The research results are based on 12,003 US, German, UK, and Japanese respondents. Report [TUP_doc_2024_0222_crea] in TUP Lenses: Activities; User Profile; Devices

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February 19, 2024February 29, 2024

US trails in employed online users

Globally, four in ten to six in ten online adults are working full-time or part-time. The use of online devices has broadened well beyond employed persons to include adults with a wide variety of employment statuses: retired, students, self-employed, unemployed, or otherwise not employed outside of the home. Among the countries surveyed, the US has the lowest share of online adults employed full-time or part-time.
This MetaFAQs reports on the percentage of online adults employed full-time or part-time. Report [TUP_doc_2024_0219_empl] in TUP Lenses: User Profile; Households

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February 17, 2024February 29, 2024

Tech use grows with household size

Adults in larger households worldwide use more devices than those in smaller households, a trend that has been established for years. Even as people are using fewer devices, those with more people in their households continue to use more devices than the adults in smaller households. One key factor influencing a higher usage profile is the presence of children, especially school-aged kids. Also, many smaller households are composed of older adults or those not employed outside of the household. All of these are contributing factors towards the greater use of technology devices and services.

This MetaFAQs reports on the average (mean) number of devices actively used (phones, computers, tablets) by adults by household size and country. Report [TUP_doc_2024_0217_many] in TUP Lenses: User Profile; Households

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February 15, 2024February 29, 2024

Most device hours are among younger workers

Worldwide, the most active users of connected devices are younger workers. The hours people use devices like smartphones, computers, and tablets ranks second among either younger adults not employed outside of the home or older adults who are employed, varying by country.

This MetaFAQs reports on the mean weekly hours that adults use connected devices by employment status and age group by country. Report [TUP_doc_2024_0215_ybus] in TUP Lenses: Devices; PCs; Mobile Phones; Tablets; User Profile; Work/Life Balance

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