MetaFacts TUP Client Portal – Page 2 – MetaFacts TUP/Technology User Profile analysis results for subscribers

March 7, 2024June 11, 2024

Apple’s consistently youthful multi-product customers

Across the US, UK, and China, adults actively use an average of 0.9 Apple OS devices (iPhones, iPads, or Macs). Users in the US consistently lead in the number of Apple devices in use, while the UK has shown the highest recent increase. Germany’s average is lower but has risen since 2017. Younger adults have more Apple devices on average, and successively older adults use fewer. Notably, German adults aged 18 to 24 have the highest mean number of devices, a sharp increase since 2021.

This MetaFAQs reports on the percentage of adults with two or more Apple OS devices from 2017 to 2023, revealing market penetration trends. The statistics are split by country and age group. Report [TUP_doc_2024_0307_2apt] in TUP Lenses: Devices; PCs; Mobile Phones; Tablets; User Profile; Technology Ecosystems

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March 6, 2024March 19, 2024

Profile of Americans who sell things online

Nearly a fourth of online Americans regularly sell things online, making it widespread enough to be of interest, yet rare enough not to be mainstream. The type of people selling things online tend to be younger, from later generations, and gainfully employed.

This MetaFAQs reports on the percentage of online Americans who regularly sell things online split by sociodemographic characteristics: employment status, presence of children, age group, generation, gender, and generational life phase. Report [TUP_doc_2024_0306_sell] in TUP Lenses: Activities; User Profile

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March 6, 2024June 7, 2024

A smartphone and home computer persist as top device combo

Home computers have been challenged recently as many adults have been shifting their activities to smartphones. However, combining a home computer and a smartphone without a tablet is the most widely used combination of connected devices. This combination has reached a larger share of online adults in the US, Germany, and China than in 2018. Older adults have played a large part in sustaining home computer penetration even while more in this group are using smartphones.

This MetaFAQs reports on the percentage of adults using a smartphone, home computer, and not a tablet split by country and age group. Results are based on surveys with 66,955 respondents. Report [TUP_doc_2024_0306_comt] in TUP Lenses: Devices; PCs; Mobile Phones; Tablets

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March 4, 2024May 31, 2024

Americans continue trend with more smartphone than computer hours

There is a certain stability among Americans, at least when it comes to the many hours they use connected devices. Since 2019, Americans used a collection of connected devices – computers, smartphones, and tablets – for more than 10 billion weekly hours. This number has remained largely steady in total, although it has shifted between the types of devices Americans use. Computers have continued to decline in use as Americans increasingly turn to smartphones.

This MetaFAQs reports on the millions of weekly hours Americans use smartphones, computers, and tablets, as well as the mean hours they use these devices. Report [TUP_doc_2024_0304_hout] in TUP Lenses: Devices, Mobile Phones, PCs, Tablets

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March 2, 2024May 20, 2024

Used and refurbished smartphones are increasing in share, especially among the young

Used or refurbished smartphones are a small but growing trend across all countries surveyed. Younger adults are using them at a higher rate. In the UK, rates have also risen among smartphone users aged 50 and up. Overall rates are highest in the UK and Germany.

This MetaFAQs reports on the percentage of smartphone users actively using a used or refurbished smartphone, split by country and age group. Report [TUP_doc_2024_0302_yret] in TUP Lenses: Devices; Mobile Phones; User Profile

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March 1, 2024June 4, 2024

Family size continues to influence connected device usage levels

Blame the soccer moms, the helicopter parents, or the kids. Or just accept that technology is a bigger part of the lives of those in larger households–either for fun, shopping, of getting things done. Adults in larger households use their connected devices for more hours than those with only one or two persons. This pattern has been true since 2018 and across nearly all countries surveyed from 2018 through 2023.

This MetaFAQs reports the average (mean) number of weekly hours adults use their connected devices – smartphones, computers, or tablets – by country and household size.. Report [TUP_doc_2024_0301_bust] in TUP Lenses: Devices; PCs; Mobile Phones; Tablets; User Profile; Households

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February 28, 2024April 24, 2024

Computer penetration rates drop, but less so among older adults in many countries

Computer usage has declined among adults across many countries as an increasing number rely on their smartphones for activities from shopping to checking email. To the extent active computer penetration rates have been sustained, they have been supported mostly by older adults in Germany, Japan, and the US. In the UK and China, the age gap is less pronounced.

This MetaFAQs reports on the percentage of online adults who actively use a home computer, employer-provided computer, or any other computer such as one owned by a cybercafé, school, or library. The results are split by country and age category. Report [TUP_doc_2024_0228_agpt] in TUP Lenses: Devices; PCs; User Profile

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February 27, 2024February 29, 2024

Gen Z and millennials are the strongest consumers of printing services

Gen Z and millennials live life on the move, and how they print is no exception. These generations are twice as likely to use retail or online printing services as Gen X adults and four times as likely as the earlier Boomer/Silent generations.

This MetaFAQs reports on the percentage of online adults in the US, Germany, UK, Japan, and China who use self-service store kiosks, retail printing outlets, or online printing services, split by generational age groups. Report [TUP_doc_2024_0227_serv] in TUP Lenses: Printers; User Profile

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February 26, 2024February 29, 2024

HP printers lead active base in most countries

HP leads the active installed base of printers, ahead of other brands in nearly every country surveyed. In Japan, however, other local brands dominate.

This MetaFAQs reports on the primary printer brand of online Americans by age generation. Report [TUP_doc_2024_0226_prbr] in TUP Lenses: Printers

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February 26, 2024May 6, 2024

Gen Z and millennials continue to lead voice assistant adoption

The active use of a voice assistant through one’s primary device is still a niche activity, although it is trending upwards after a decline following the onset of the pandemic. There is a generational bias in that Gen Z and millennial adults have the highest rates in most countries surveyed.
This MetaFAQs reports on the percentage of online adults who have used a voice assistant through their primary connected device – a smartphone, computer, or tablet – within the last month. The results are split by country and age generation. Report [TUP_doc_2024_0226_yvot] in TUP Lenses: Mobile Phones; Consumer Electronics; User Profile; Activities; Technology Ecosystems; Wearables, Hearables, Listening, and Speaking

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