While technology users can be well understood by their sociodemographic profile, TUP goes even further in this lens to detail their work-from-home status and to quantify their collection of actively used connected devices.
This lens provides a top-level overview of technology users by their respondent demographics, household demographics, and work-from-home status.
Sections in the TUP User Profile Lens
- Usage segments
- Segments
- Trends in segments
Summary of subjects covered in the User Profile lens tables
| Subjects | Examples of TUP Questions Answered |
|---|---|
| Respondent Demographics | Gender, Age, Age generations, Educational attainment, Employment status |
| Household Demographics | Household size, Household income |
| Usage Profile | Total hours using devices, User segment, ISP |
| Work from Home | Working from home only – before or after February 2020 |
| Units | Number of devices used in last 90 days, by form factor (PCs, Desktop PCs, Smartphones, etc.) |
Links to User Profile lens tables
This content is for subscribers only. For more information about TUP and its research results for insights professionals with technology companies, please visit MetaFacts or contact us.
Recent MetaFAQs, TUPdates, and Highlights – User Profile lens
- Profile of Copilot+ PC early adopters – their AI attitudes, use cases, activity trends, and profile
- Employees expect remote work arrangements to endure
- Sustained interest in smartwatches, although generations differ
- An Apple or Android future – the generations speak
- Smartphones overtake computers: Device hour shifts since pre-pandemic times
- The aging home computer installed base as most generations delay refreshing
- Home printer market growth quadrants & long-term trends
- Gen Z and Millennials are the least negative about AI in many countries
- American employees and AI-assisted use cases – an emerging yet complicated work relationship
- Pro and con attitudes make AI a pushmi-pullyu
- Home PC pricing trends by generation
- The continued decline of widespread personal computer use
- Gen Z and Millennials continue trend as most substantial consumers of print services
- Printer usage declines among most countries and generations with Gen Z unlikely to restart
- Gen Z adults and millennials continue expanding smartphone usage
- US persists in having fewer employed online adults
- Younger, not youngest, adults continue with most device hours
- Younger workers extend remote working trend
- Online workforces continue to decline
- Growing use of refurbished tech varies by country and age generation
For more information about TUP, MetaFacts deliverables
This content is for subscribers only. For more information about TUP and its research results for insights professionals with technology companies, please visit MetaFacts or contact us.