PCs have evolved over decades, ranging from the most-mobile and light notebooks and Chromebooks to all-in-one desktops. Home PCs and employer-provided PCs are not a given and instead are being used at different rates by differing market segments. This TUP lens details which users are using which types of PCs, and how they are using them.
This lens spans adults with home PCs as well as those using employer-provided PCs or in self-employment. While the majority of Home PCs are used within homes at least part of the time, even workplace PCs are increasingly being used at home. More importantly, one key to understanding workplace computer usage and patterns is through a full profile of the employee’s household and personal demographics coupled with their activities.
Summary of subjects covered in the PCs lens tables
| Subjects | Examples of TUP Questions Answered |
|---|---|
| Key Device Metrics | Key devices used, such as any Smartphone, any Desktop, any Game Consoles, and others |
| PCs, Desktop PCs, All-in-One/Mini PCs, Tower Desktop PCs, Notebook PCs | Brand, sub-brand, acquisition date, and other details for each form factor |
| Units | Number of devices used in last 90 days, by form factor (PCs, Desktop PCs, Smartphones, etc.) |
| PC Activities, Desktop PC Activities, All-in-One/Mini PC Activities, Tower PC Activities, Notebook PC Activities, Home PC Activities, Work PC Activities | Activities regularly done on each form factor of PC, from communications to entertainment and productivity |
| Outlets | Purchase channels for major technology and for home and work products |
| Purchase Plans | Intentions to purchase specific technology product types in the coming 12 months |
| Home PCs | Brand, sub-brand, acquisition date, and other details for each home PC |
| Work PCs | Brand, sub-brand, acquisition date, and other details for each work PC |
Links to PCs lens tables
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Recent findings from the TUP PCs lens
- Smartphones overtake computers: Device hour shifts since pre-pandemic times
- The aging home computer installed base as most generations delay refreshing
- AI’s adoption easier path among American Apple and ASUS work computer users
- Home PC pricing trends by generation
- The continued decline of widespread personal computer use
- The shock undermining monoculture or ecosystem dominance
- Growing use of refurbished tech varies by country and age generation
- Apple’s consistently youthful multi-product customers
- A smartphone and home computer persist as top device combo
- Americans continue trend with more smartphone than computer hours
- Computer penetration rates drop, but less so among older adults in many countries
- The widening generational divide in Apple computer usage
- Apple’s wavering global reach among youth
- Most device hours are among younger workers
- Work PCs still trail home PCs even as home PC usage drops
- Young adults strongly prefer Apple computers globally
- Apple deepens its loyalty in Germany and the UK
- How American generations use smartphones
- Younger adults continue to drive computer acquisition
- The unbundling of American home PCs and home printers
For more information about TUP, MetaFacts deliverables
This content is for subscribers only. For more information about TUP and its research results for insights professionals with technology companies, please visit MetaFacts or contact us.