Smartphones have become an essential companion to millions, going well beyond being used as a voice phone. Even so, there are numerous online adults not using a smartphone and using other devices to communicate and create. Many adults are using a basic cell phone – a feature phone – and using PCs or tablets for email, shopping, and other activities. Also, a substantial number of online adults are only using a fraction of their smartphone’s capabilities while others have adopted theirs as their primary connected device.
Sections of Mobile Phones
- Penetration of smartphones versus feature phones
- Smartphone brand share
- Top activities for smartphones
- Smartphone carrier share
- Smartphone usage profile
- Trends in technology ecosystems
- Major activities for a market segment
- Profile of smartphone users
Summary of subjects covered in the Mobile Phones lens tables
| Subjects | Examples of TUP Questions Answered |
|---|---|
| Mobile Phones | Primary mobile phone type, brand, carrier |
| Smartphones | Smartphone brand, sub-brand, carrier, acquisition date, and other details |
| Feature Phones | Basic feature phone brand, sub-brand, carrier, acquisition date, and other details |
| Smartphone Activities | Activities regularly done using a smartphone, from communications to entertainment and productivity |
| Feature Phone Activities | Activities regularly done using a basic feature phone, from communications to entertainment and productivity |
| Outlets | Purchase channels for major technology and for home and work products |
| Purchasing Plans | Intentions to purchase specific technology product types in the coming 12 months |
Links to Mobile Phones lens tables
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Recent MetaFAQs, TUPdates, and Highlights – Mobile Phones lens
- An Apple or Android future – the generations speak
- Smartphones overtake computers: Device hour shifts since pre-pandemic times
- The technology remote workers want
- iPhone and Android switchers swayed by privacy, learning, and AI attitudes
- The iPhone and Android smartphone switchers, holders, and refreshers
- The shock undermining monoculture or ecosystem dominance
- Gen Z adults and millennials continue expanding smartphone usage
- Remote workers continue paying own phone bills
- Growing use of refurbished tech varies by country and age generation
- Apple’s consistently youthful multi-product customers
- A smartphone and home computer persist as top device combo
- Americans continue trend with more smartphone than computer hours
- Used and refurbished smartphones are increasing in share, especially among the young
- Gen Z and millennials continue to lead voice assistant adoption
- Smartphone hours highest for Gen Z and millennials
- Most device hours are among younger workers
- Apple deepens its loyalty in Germany and the UK
- How American generations use smartphones
- In most countries, younger adults boost any Apple iPhone market expansion
- Remote workers pay their own phone bills
For more information about TUP, MetaFacts deliverables
This content is for subscribers only. For more information about TUP and its research results for insights professionals with technology companies, please visit MetaFacts or contact us.