Tablets are seen either as the ultimate mobile device or a welcome supplement to smartphones or PCs. This TUP lens details the key tablet brands, who is using which brand and OS, and how those tablets are being actively used.
Summary of subjects covered in the Tablets lens tables
| Subjects | Examples of TUP Questions Answered |
|---|---|
| Tablets | Tablet brand, sub-brand, acquisition date, and other details |
| Tablet Activities | Activities regularly done using a tablet, from communications to entertainment and productivity |
| Outlets | Purchase channels for major technology and for home and work products |
| Purchase Plans | Intentions to purchase specific technology product types in the coming 12 months |
Links to Tablets lens tables
This content is for subscribers only. For more information about TUP and its research results for insights professionals with technology companies, please visit MetaFacts or contact us.
Recent findings from the TUP Tablets lens
- Smartphones overtake computers: Device hour shifts since pre-pandemic times
- The shock undermining monoculture or ecosystem dominance
- Apple’s consistently youthful multi-product customers
- A smartphone and home computer persist as top device combo
- Americans continue trend with more smartphone than computer hours
- Most device hours are among younger workers
- Apple deepens its loyalty in Germany and the UK
- Three-fourths of American Gen Z adults use an Apple device, up from two-thirds, while the UK has the reverse trend
- Apple’s younger multi-product customers
- Tech buying plan trends are stronger among remote workers
- A smartphone and computer are the top combo
- Smartphone hours exceed computer hours in most countries
- Family size influences connected device use
- Early generations cling to Android tablets
- Apple Grows as 1st Device, Especially Among Gen Z
- iPad penetration softens with few exceptions
- UK tech buyers boost buying while China’s elites hang on
- Nearly three of four Gen Z Americans use at least one Apple device
- Stronger tech buying plans among remote workers
- Android tablets are strongest among younger adults even as iPads lead
For more information about TUP, MetaFacts deliverables
This content is for subscribers only. For more information about TUP and its research results for insights professionals with technology companies, please visit MetaFacts or contact us.