MetaFacts TUP/Technology User Profile analysis results for subscribers
While smartphone adoption has grown to dominance, market penetration has not been equal across all demographic groups. This MetaFAQs reports on the penetration of active smartphone use by employment status, age group, and work-from-home status for the US and globally (US, Germany, UK, Japan, China-upper-educated).
Smartphones are above the 50% mark for nearly every type of activity and for being used for the most activities within that type. Worldwide, over half of users mostly use a smartphone for communications, social networking, shopping, and graphics/imaging. PCs still form a primary platform for many shopping activities.
The growing market penetration of smartphones has been sustained and strong, and yet has not fully replaced the use of basic feature phones. This MetaFAQs reports on the penetration of both smartphones and basic feature phones among online adults in the US, Germany, UK, Japan, and among China’s most highly educated adults.
What do the “Lawyer Cat” meme and Windows 11 have in common? They both require a tech upgrade. The not so tech-savvy lawyer who accidentally made his face into a cat avatar during an online meeting due to his older PC and lack of tech knowledge could be one of many who need an upgrade. Windows 11 is likely to need users to have newer home PCs than what they’re actively using today. This TUPdate reports on the age, household size, usage, and employment roles of online adults using older home PCs.
Working remotely from a personal computer is not a new phenomenon—and it took hold long before the pandemic. Most home PCs have already been allocated to work-related activities, but the type of work differs, and has been shifting since the pandemic caused a larger variety of workers to stay at home.
This TUPdate reports on the penetration of home PCs among employees, which activities employees use their home PCs for, the prominence of work-provided PCs, the age of the home PC-using employee, and work-from-home status. It measures online adults in the US, Germany, UK, and Japan in 2019 and 2020.
Has the increased demand for synchronous, high-bandwidth activities—like video meetings—affected device use? Are people choosing one device over another for such activities? This TUPdate reports on synchronous and asynchronous communication levels by country alongside device type (smartphone, home PC, or tablet), activity type (phone/video calls, text message, email, and web-based group meetings), and age group. This TUPdate considers online adults in the US, UK, Germany, and Japan from TUP/Technology User Profile 2020, which is TUP’s 38th annual.
How are people keeping in touch? Which devices are used for which types of communication? Are some devices favored over others? This MetaFAQs looks at users in the US, UK, Germany, and Japan to see which types of devices (smartphones, PCs, tablets, or some combination) are used the most widely for each of a dozen communication activities including phone calls, text messaging, email, video calls, group chat/meetings, and status updates. This MetaFAQs uses results from the TUP/Technology User Profile 2020, which is TUP’s 38th annual.
How many adults actively use Facebook, Instagram, or WhatsApp? How does this vary by country? How has their share shifted over time? This MetaFAQs shows the number of online adults who reported using these social networks in the previous 30 days in the US, Germany, and the UK.
Dan Ness, Principal Analyst, MetaFacts, December 23, 2020 The power of social networks comes alive with its connections, so people want to be where their friends and contacts are. However, not all networks are the same and some people choose different ones. How many social networking platforms do Americans actively use? Are they broadly connected…
During the pandemic and with many employees working from home, much of communicating with coworkers and managers has shifted online. Employees have many options and are using most of them.