Activities Lenses – Page 2 – MetaFacts TUP Client Portal

January 25, 2024March 4, 2024

Printer market highlights and trends

The printer market enjoyed an early pandemic bump, but the long-term decline in printer use has returned, following the decline in computer use and the increase in smartphone, cloud, and social network usage. The latest generation – Gen Z – has not embraced printing, and when they do print, it’s often with a borrowed printer or printing service. A focus on certain groups of productivity and classic printing activities may renew attention to printing.

This TUPdate presentation highlights trends in the market demand for printers and printing, drawing on results from TUP in 2010 to the present, which are based on surveys of over 105,000 American online adults. In addition to printer-specific brands and printing activities, it includes the long-term trends affecting printers. These trends include: the growing shift to smartphone use, the declining use of personal computers, and the habits and preferences of later generations (Gen Z) versus those of earlier generations (Boomers and Silent Generation). It provides a review of printers in the market, who’s using them, why they’re using them (or not), and how forces in the economy and long-term trends in technology usage have an impact on the printer market. Report [TUP_doc_2024_0125_prtr] in TUP Lenses: Printers; Activities; User Profile

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January 24, 2024May 20, 2024

Game playing is widespread, although platform choices vary by generation

Playing games on an active, if casual, basis continues to be widespread, even as the choice of platforms is shifting. The worldwide and American trend away from regular PC use is affecting game playing and entertainment as much as productivity and creative activities. This year marks the first time that more American game players use a game console than a home PC.

This MetaFAQs reports on the number and percentage of online adults who regularly play immersive/action or other games using connected devices: a game console, home PC, gaming PC, primary PC, or smartphone. American adults are detailed by age generation and life phase: comprised of generation with educational and employment status. Report [TUP_doc_2024_0124_gami] in TUP Lenses: Activities, Game Consoles, Gaming PCs, and Game-Playing

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January 23, 2024December 5, 2023

Smartphone hours exceed computer hours in most countries

Adults spend more time using smartphones than computers in most countries surveyed. Online Americans use their smartphones for 5.1 billion hours per week and computers – at home, work, school, or others – for 4.5 billion hours per week. In Germany, online adults use their smartphones, computers, and tablets for a total of 2.8 billion weekly hours, half of which are while using computers.

This MetaFAQs reports on the billions of weekly hours adults use their smartphones, computers, and tablets in the US, UK, Germany, Japan, and China. Report [TUP_doc_2024_0123_hour] in TUP Lenses: Devices; PCs; Mobile Phones; Tablets; Activities

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January 23, 2024February 22, 2024

Half of Americans use a smartphone for work

During the pandemic, the rapid flight to health, safety, and remote work caught many employers’ IT departments unprepared. Many workers did not have employer-provided computers or even home-owned ones, although the majority had smartphones. At the same time, much of the online population was already migrating many of their everyday activities away from computers to smartphones. Consequently, roughly half of online adults in the US and UK, and over 40% of those in Germany and Japan, regularly use their smartphones for work-related activities.
This MetaFAQ reports on the percentage of online adults that use a smartphone for a range of work-related activities, from checking email and participating in online meetings to phone and video calls. Report [TUP_doc_2024_0123_spwt] in TUP Lenses: Mobile Phones; Activities; Communication; Work/Life Balance

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January 22, 2024May 20, 2024

Creative activities niche may underpin AI for some

Generative AI has received much attention, and much of the hyperbole around widespread adoption rests on the assumption that people will suddenly become creative. A more likely adoption scenario is that the users already actively creating content will be the first to incorporate any AI into their workflows.

This MetaFAQs reports on the percentage of online adults worldwide and in the US who regularly do any of a set of selected creative activities—creating graphics or presentations or using professional creative software—further split by whether the activities are for personal or work-related needs. This is split by device type, age, and generation and trended from 2020 to 2023. Report [TUP_doc_2024_0122_crea] in TUP Lenses: Activities, User Profile

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January 13, 2024February 1, 2024

Home PCs shine again for remote work

The rapid spread of the pandemic caught many employers and employees by surprise. Most were unprepared to work remotely and many were uncertain how long they might be working remotely. Consequently, many workers simply used their personally-owned home computers to get work done. Although 2020 saw high levels of home PC use for work which then shrunk markedly in 2021, we’re now seeing a return to broad home PC use for work. Using a home PC for work activities is a widespread practice, even among workers who may have an employer-provided PC available to them when they are in the workplace. Although work email is a major activity for home PCs, there is a long list of work activities regularly done by many remote workers.

This MetaFAQ reports on the percentage of remote workers and workers who never work remotely that use a home computer for work-related activities. This is split by country. Further, this report details the list of work-related activities that remote workers regularly do with their home PC. Report [TUP_doc_2024_0113_hwrt] in TUP Lenses: PCs; User Profile; Households; Activities; Work/Life Balance

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January 13, 2024June 28, 2024

Gen Z and millennial voices are heard, by assistants

Voice commands preceded the hype of AI with the promise that technology users would be able to get things done with their voices. Market reception was robust initially, then sagged, and has since returned to moderate levels among certain age groups. A skew toward higher market penetration among younger adults is apparent in the US and UK but less in Germany and China.
This MetaFAQs reports on the percentage of online adults who use a voice assistant through their primary connected device – a smartphone, computer, tablet, or game console, divided by age group and country. Report [TUP_doc_2024_0113_yvoi] in TUP Lenses: Mobile Phones; Consumer Electronics; User Profile; Activities; Technology Ecosystems; Wearables, Hearables, Listening, and Speaking

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January 12, 2024March 1, 2024

Employee PC hours sag, although IT/FIRE/Professional industries still lead

Employees in IT/FIRE/Professional use computers for the most hours – Many employees rely on PCs to get their work done, whether it’s using intensive software tailored to their profession or generic software used across many industries. The most intensive use of PCs among employees is within the IT/FIRE/Professional industries, those jobs that include Information Technology, Finance, Insurance, Real Estate, or professions such as legal, medical, or others. Other industries, such as the Service industries, account for the largest total PC hours mostly due to the many employees within their ranks. Across nearly all industries and countries surveyed, PC hours among employees has been declining.

This MetaFAQ reports on the mean and total number of weekly hours employees use PCs, split by industry group and country, detailing the trend from 2020 through 2023. Report [TUP_doc_2024_0104_firt] in TUP Lenses: Devices; User Profile

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January 7, 2024December 5, 2023

Generation gap in home computer use for work

Following the onset of the pandemic, remote working suddenly became more widespread. Varied levels of remote working continue, although the situation continues to be in flux as employers shift their policies. To continue to be productive, many remote workers pressed their home computers into the service of their employer, regularly using them for work-related activities. Interestingly, in most countries surveyed, a higher share of younger adults use home computers for work than older adults do.
This MetaFAQs reports on the percentage of online adults using a home computer for work-related activities, from videoconferencing to preparing reports or presentations. Report [TUP_doc_2024_0107_yhwk] in TUP Lenses: User Profile; Households; Activities; Work/Life Balance

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January 3, 2024February 12, 2024

Smaller employers rely on workers’ home PCs

During the pandemic, as workers began to work from home, they shifted rapidly to use whatever technology they had. Even after many employees have returned to the workplace, whether on a regular or hybrid basis, the share of workers using a home PC for work continues to outnumber those using an employer-provided PC. The trend in the gap between home and work PCs has narrowed within some sectors, namely in the US and Japan among larger employers, and remains wide among smaller employers around the world.
This MetaFAQ reports on the percentage of workers – full-time, part-time, or self-employed – who use a home PC for work-related activities as compared to those using a work PC for work-related activities, split by the size of the employer. Report [TUP_doc_2024_0103_byot] in TUP Lenses: PCs; User Profile; Activities; Work/Life Balance

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