Gen Z and millennials live life on the move, and how they print is no exception. These generations are twice as likely to use retail or online printing services as Gen X adults and four times as likely as the earlier Boomer/Silent generations.
This MetaFAQs reports on the percentage of online adults in the US, Germany, UK, Japan, and China who use self-service store kiosks, retail printing outlets, or online printing services, split by generational age groups. Report [TUP_doc_2024_0227_serv] in TUP Lenses: Printers; User Profile
HP leads the active installed base of printers, ahead of other brands in nearly every country surveyed. In Japan, however, other local brands dominate.
This MetaFAQs reports on the primary printer brand of online Americans by age generation. Report [TUP_doc_2024_0226_prbr] in TUP Lenses: Printers
Printers are an actively used device by the majority of online adults around the world, although they are being used more by earlier than later generations. Gen Z adults in every country surveyed except Japan have the lowest levels of regular printer usage. The Boomer/Silent generations have the highest use in every country except Japan.
This MetaFAQs reports on the percentage of online adults actively using a printer whether in their workplace, at home, school, or other location by country and age generation. Report [TUP_doc_2024_0225_prtr] in TUP Lenses: Printers; User Profile
The unbundling of American home PCs and home printers – One of the biggest home technology shifts among American adults involves their use (or non-use) of home computers and home printers. Only a decade ago, it was widespread practice to have both a home computer and home printer, and often to buy them at the same time. That has changed dramatically, as the number of Americans using both has plummeted. Instead, there has been substantial growth in the share of Americans using only a home printer or neither a home computer nor a home printer. This shift has played out differently among Gen Z and millennial Americans than among Gen X or Silent/Greatest generations.
This MetaFAQs reports on the number and percentage of Americans by their combination of use and non-use of home computers and home printers. These are split by generational age group. Report [TUP_doc_2024_0205_core] in TUP Lenses: PCs; Printers; User Profile
The most active users of printers are generations in the middle, even while overall printer penetration is higher among earlier generations. Older millennial Americans have the very highest share of those who print more than 100 pages per month. Socioeconomic groups with higher incomes, further educational attainment, or children in the household include some of the busiest printer users.
This MetaFAQs reports on the percentage of Americans printing 100 or more pages per month, split by generation and detailing penetration among many historically advantaged and disadvantaged socioeconomic groups. Report [TUP_doc_2024_0202_page] in TUP Lenses: Printers; User Profile
There are times when Gen Z Americans need to get something printed. They will find a way, even if they are economically challenged or so digital-first that having a printer is not top of mind. As compared to earlier generations, a much higher share of this generation relies on others for their printing. Many are the recipient of a home printer as a gift. When other Gen Z Americans print, they often rely on printers they or their employers do not own.
This MetaFAQ reports on the percentage of Americans who have a home printer that was received as a gift by generational group, and also the percentage who regularly use a public or other printer as their primary printer. Report [TUP_doc_2024_0201_pprt] in TUP Lenses: Printers; User Profile
Earlier generations are using older printers than later generations. This is not completely due to the more recent household formation of Gen Z and millennial Americans, and instead is reflecting the inertia of earlier generations in home printer purchases and repurchases.
This MetaFAQs reports on the age of home printers being used by American adults, split by detailed generational age groups, including Gen Z adults, younger and older millennials, Gen X, and Boomer Americans, as well as the Silent+Greatest generations. Report [TUP_doc_2024_0131_prag] in TUP Lenses: Printers; User Profile
The American home printer market is not monolithic, and there are, instead, differences in who uses home printers and how they use them. Some brands have targeted or attracted certain demographic groups. HP home printers, in particular, are being used by a higher-than-average share of older Americans and retirees, a group less penetrated by Canon. Brother and Epson have a higher-than-average share of college graduates or post-graduate users. Canon and Epson are used more often than average for printing photos and documents from tablets and mobile phones.
This MetaFAQs reports on the demographic profile of American home printer users, highlighting the distinct characteristics of Brother, Canon, Epson, and HP home printer users based on their age, gender, life stage, employment status, and educational attainment. It also identifies the unique printing activities for each major home printer brand. Report [TUP_doc_2024_0129_prep] in TUP Lenses: Printers; Activities; User Profile
Hopes of growth for the American home printer market are resting in the inertia of the majority who are in a holding pattern. Just over half of American home printer users have a printer and are not planning to buy another in the next year. However, those in the market to buy a printer for the first time or replace an existing printer make up close to 10% of online Americans surveyed. This shows a slow but steady progression of printer use and purchase plans, despite the many who are holding onto their existing printers.
This MetaFAQs reports on the percentage of online adults actively using a home printer or who plan to purchase a home printer in the next 12 months. Growth and replacement plans are split by the active installed base of HP, Brother, Epson, and Canon home printer users. Report [TUP_doc_2024_0128_prre] in TUP Lenses: Printers; User Profile
HP has maintained consistent brand dominance across many countries it serves, including the US, Germany, the UK, and among China’s upper-socioeconomic adults. HP’s share has wavered among Americans, having reached a peak just before the pandemic, and currently dropping to be slightly lower than it was in 2018. HP’s share has similarly dropped somewhat in Germany and the UK.
This MetaFAQ reports on the percentage of online adults using an HP printer as their primary printer, split by country and age generation group. Report [TUP_doc_2024_0118_hppt] in TUP Lenses: Printers; User Profile