MetaFacts TUP/Technology User Profile analysis results for subscribers
Worldwide, smartphones have grown to be the primary device used the most by nearly half of online adults. Among American adults, PC usage continues to lead, although the gap has narrowed.
Users with a choice of devices choose home PCs over smartphones more often for certain entertainment and shopping activities. Conversely, users choose smartphones over home PCs for other activities such as listening to paid streaming music. This MetaFAQs reports on which activities out of over 80 activities are done with smartphones, home PCs, or game consoles versus any of the other types of devices.
Employees expect to return to pre-pandemic levels. In one year (in August 2022), 13% of employees globally expect to be working from home always or the majority of the time. Among American employees, this share is 25%. In one year (in August 2022), 70% of employees globally expect to be working from home at least occasionally. Among American employees, this share is nearer to two-thirds (63%).
Many employees working from home need connected devices to work or to communicate. This TUPdate reports on the collection of actively used connected devices, comparing what is being used by employees working from home, employees not working from home, and adults not employed outside the home. These are split by form factor as well as operating system family.
Employees who have had prior experience working from home have different and more intense technology purchase plans than those who are new to working from home or that have never worked from home. This TUPdate identifies purchase plans for a selection of home office products among employees comparing their previous experience working from home.
Fifty percent more online Americans plan to buy an iPhone than an Android smartphone.
Apple’s customers with many Apple OS devices (iPhones, iPads, Macs) have a higher than average socioeconomic profile and use of connected devices.
Working from home is wholly new to some people, old hat to others, and not experienced by yet others. Seasoned workers – those who ever worked from home before the pandemic and do so now – make up the largest segment of online adults. The second-largest group is diametrically opposed – having never worked from home and not currently doing so. This MetaFAQs reports on the size of four segments by their prior and current experience of working from home.
While smartphone adoption has grown to dominance, market penetration has not been equal across all demographic groups. This MetaFAQs reports on the penetration of active smartphone use by employment status, age group, and work-from-home status for the US and globally (US, Germany, UK, Japan, China-upper-educated).
College students are visible users of technology devices. During the pandemic, their collection of actively used devices has shifted slightly. Worldwide, Windows PCs are the leading device followed by iPhones, which are reaching more students. Among Americans, Apple OS devices top the list, partly due to broader iPhone penetration.