Stop (or limit) the ads! So say nearly a third of Americans consistently since 2019. While advertising drives much of the Internet, a substantial number of online adults use ad-blocking apps on their computers, smartphones, or tablets. This MetaFAQs reports on the levels since 2019, on which platforms ad-blocking apps are being used and which market segments use the apps more or less than others. The segments span the vulnerable to the advantaged, and details differences by racial/ethnic groups, employment status, the mix of technology ecosystems in use, and other characteristics.
Dan Ness, Principal Analyst, MetaFacts, April 13, 2018
Keep stopping the ads!
So say a large and growing group of consumers.
There are multiple ways consumers are expressing this, from actively using ad blockers, to moving beyond “freemium” sites and content to those offering an ad-free experience with a paid subscription, or simply reducing their media consumption.
Ad blockers are being used by a substantial share of online adults in the US. Based on our 2017 wave of TUP/Technology User Profile throughout the US, 40% of Connected Adults are actively using an ad blocking app on at least one of their connected devices.
Dan Ness, Principal Analyst, MetaFacts, March 28, 2020 Getting things done. Isn’t it one of the main explanations we offer when we’re buying our tech devices? While much of actual tech device usage is about entertainment, communication, and shopping, productivity has its solid place in everyday use. Whether using a PC, smartphone, tablet, or some…