Age categories – MetaFacts TUP Client Portal

The active use of a game console is primarily the domain of younger adults. However, the entertainment devices are not limited to the youngest adults as market penetration remains nearly as high among 40-somethings as among the age 18 to 24 adult. Following the onset of the pandemic, game console penetration reached new highs among most age groups and countries, only to settle back towards historical levels.

This MetaFAQs reports on the percentage of online adults actively using a game console split by age group and country. Report [TUP_doc_2024_0216_yapt] in TUP Lenses: User Profile; Game Consoles, Gaming PCs, and Game-Playing

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Across the US, Germany, Japan, and China, a declining share of adults acquired smartphones in the prior year. Only in the UK have we seen a recent expansion of smartphone buyers. Gen Z adults are showing the widest variation, partly due to their rapidly shifting employment statuses and financial situations since the onset of the pandemic.

This MetaFAQs reports on the percentage of online adults who have acquired a smartphone in the prior 12 months split by country and age generation. Report [TUP_doc_2024_0115_spnt] in TUP Lenses: Mobile Phones; User Profile

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Tag: Age categories

Game consoles continue among the young at heart after an early pandemic surge

Smartphone replacement delays widespread across many countries and generations