Dan Ness, Principal Analyst, MetaFacts, January 16, 2024
Summary
The active use of a game console is primarily the domain of younger adults. However, the entertainment devices are not limited to the youngest adults as market penetration remains nearly as high among 40-somethings as among the age 18 to 24 adult. Following the onset of the pandemic, game console penetration reached new highs among most age groups and countries, only to settle back towards historical levels.
This MetaFAQs reports on the percentage of online adults actively using a game console split by age group and country.
Game console penetration by age group and country
- The active use of game consoles is skewed towards adults under age 50
- The age skew is not especially steep, as market penetration among adults aged 35 to 49 is roughly 40% in the US, Germany, the UK, and Japan
- Among most countries and age groups, game console penetration peaked in 2020 and 2021 following the onset of the pandemic and has since settled