Tag: Chrome OS

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Profile of American Chromebook users

Chromebooks have maintained a larger-than-life aspect, acting as a looming threat to Windows & Apple computers. However, their promise of lower price and connected collaboration has not yet been proven since the products are only being regularly used by 6% of American adults. This MetaFAQs profiles the small, hardy group of active Chromebook users, numbering 12.7 million online Americans, detailing the critical demographic and behavioral factors distinctive from the average American online adult: age group within gender, employment status, life stage, and mix of technology ecosystems.

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Key devices used by seniors 60+

Online seniors 60 and older are more active than may be expected, with nearly as high device penetration rates as online adults aged 18 to 59. This MetaFAQs reports on the percent of online adults in the US, Germany, UK, and Japan that are using key connected devices – PCs, smartphones, and tablets – in total and split out by major technology ecosystems.

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Brand footprints and ecosystems – market progress update [TUPdate]

Popularity may not matter much in life—but when it comes to device and ecosystem adoption—it can mean quite a lot.
This TUPdate measures brand footprint and ecosystem adoption by how many people are using its devices. Microsoft Windows ranks as the most successful technology ecosystem, while Google’s Android and ChromeOS devices, Facebook, Amazon, Apple’s ecosystem, and HP’s brand footprint also hold substantial penetration rates. This TUPdate reports on the progress of seven top ecosystems and brands in reaching market penetration using the wave of research from TUP/Technology User Profile 2020 across the US, Germany, the UK, Japan, China, and India.

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Highest ecosystem combinations [MetaFAQs]

Which tech ecosystems are strongest? One measure of ecosystem strength depends on how many products online adults use within that system. While Microsoft and Facebook take the lead in many countries, that is not always the case.
This MetaFAQs reports on the use of two or more products or services by online adults spanning: Microsoft Windows and Xbox, Facebook networks or Portals, HP PCs or printers, Amazon shoppers and Alexa users, Apple iPhones, iPads, Watches, and Macs, Google Android/Chrome smartphones and tablets, and Samsung smartphones, PCs, and tablets. This report measures online adults in the US, Germany, the UK, Japan, China, and India from TUP/Technology User Profile 2020, which is TUP’s 38th annual.

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Highest ecosystem penetrations [MetaFAQs]

All it takes is one—especially when it comes to joining an ecosystems or brand footprint. A basic measure of ecosystem strength or brand footprint is how many customers are using at least one of its products or services.
This MetaFAQs reports on the use of one or more products or services by online adults spanning: Microsoft Windows and Xbox; Facebook networks or Portals; HP PCs or printers; Amazon shoppers and Alexa users; Apple iPhones, iPads, Watches, and Macs; Google Android/ChromeOS smartphones and tablets; and Samsung smartphones, PCs, and tablets. This report measures online adults in the US, Germany, the UK, Japan, China, and India from TUP/Technology User Profile 2020, which is TUP’s 38th annual.

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Apple & Samsung lead in multi-device loyalty [TUPdate]

Dan Ness, Principal Analyst, MetaFacts, November 29, 2018

Apple and Samsung have the highest share of their users actively using two or more of their devices.

This is based on the MetaFacts TUP/Technology User Profile 2018 survey results. Among online adults in the US, more of Apple’s and Samsung’s users have two or more of the brand’s devices than only use one of their devices.

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Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. It may not be used with a generative AI system without separate licensing and express written permission. To share or quote excerpts, please contact MetaFacts.
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