Home tower desktop computers have declined in active usage during the pandemic. Most remaining current users are older Americans or not employed outside the household. That may change soon. Purchase plans show strong interest growth among users with the lowest active usage rates.
This TUPdate looks at the profile of American adults who currently use and plan to purchase a home tower desktop computer along several lines: the socioeconomic group they are part of, their life stage, employment status, and age.
The active use of home desktop computers has declined during the pandemic. The largest group of users are older Americans or not employed outside the household. That may change soon. Purchase plans show strong interest growth among younger adults – those with the lowest active usage rates.
This TUPdate looks at the profile of American adults who currently use and plan to purchase a home desktop computer along several lines: traditionally advantaged and disadvantaged socioeconomic groups, life stage, employment status, and age.
PCs continue to hold a central role among online adults, especially as a substantial number work from home or find ways to stay connected. However, PC users are not all the same in the type of PC they use nor how they use them. This TUP Highlights report details the shifting market penetration of PCs, how ownership has changed, and which brands are leading. It details how often PCs are being used as well as how they are being used for everything from remote work to communication, shopping, and entertainment.
How loyal are customers to their operating systems?
This TUPdate reports on market penetration status of broad technology ecosystems—that is, how loyal (or not) customers are when it comes to their operating system. In this analysis, MetaFacts measures the market’s adoption of the three prominent operating system families: Microsoft Windows, Google Android/Chrome OS, and Apple iOS/iPadOS/MacOS.
Which PCs are the most widely used across the globe? How widely accepted are AiO (All-in-One desktop) and Mini PCs? How does their market penetration compare to laptops and tower desktops? How has this market penetration changed?
This MetaFAQs details the penetration of notebook/laptop PCs, tower desktop PCs, AiO PCs, and Mini PCs from 2017 through 2020 in the US, UK, Germany, and China.
Are younger Americans embracing or avoiding home PCs? Have some home PC brands attracted a younger or an older clientele?
This MetaFAQs reports on the age of American home PC users by brand. The specific home PC brands are Dell, HP, Lenovo, Apple, Acer, and ASUS. This report measures online adults in the United States from TUP/Technology User Profile 2020, which is TUP’s 38th annual.
Sometimes having “it all” is not indicative of popularity. This MetaFAQs considers: Are desktop AiOs (All-in-One desktop PCs) being widely used? Who is the installed base share leader among leading brands Apple, HP, Dell, Lenovo, and Fujitsu?
This MetaFAQs details the percentage of adults using any of the major brands of AiOs (All-in-One desktop PCs) in the US, UK, Germany, and Japan in 2020.
As the boundaries between work and home become more blurred, are more home PCs being used for work? When employees do use their home PCs for work, what devices do employees use most—and what for? This TUPdate looks at how widespread work-related activities with home PCs are among employees. It specifies each of those activities for home PCs, home desktops, and home notebooks and reports on work-related activities including email, finance, cloud storage, collaboration, meetings, calendars, calls, presentations, and videos. This TUPdate considers online adults in the US, UK, Germany, Japan, China, and India from TUP/Technology User Profile 2019 and 2020.
Many employees who work only from home have plans to purchase new technology. This MetaFAQs reports on employees who work only from home who plan to purchase a desktop or mobile PC, notebook/laptop PC, desktop PC, Chromebook, tablet, smartphone, Apple iPhone, or Android Smartphone in the US, UK, Germany, Japan, China, and India in 2020.
Dan Ness, Principal Analyst, MetaFacts, September 22, 2020
Are many employees using home desktops for work-related activities? What are the major work-related activities they regularly do? How does this vary by country? This MetaFAQs reports on the regular work-related activities being used on home desktops among employees in the US, UK, Germany, Japan, China, and India.