Employment role – MetaFacts TUP Client Portal

September 24, 2024October 5, 2024

AI’s adoption easier path among American Apple and ASUS work computer users

AI (artificial intelligence, primarily generative AI tools) has received substantial market attention. Employees are strongly affected, mainly because many AI tools are marketed for productivity and work-related use cases. However, measuring the impact of the media and investor attention is essential to determine the level of interest, receptivity, and caution. There has been enough widespread awareness to measure employee sentiment. Furthermore, commercial computer makers have much of their future contingent upon how well their solutions are put into active use by employees and valued by their employers. Suitability of today’s AI tools aligns better with some occupations more so than others.
Approach: This TUPdate is based on the surveys of 1,404 respondents in the US in August 2024 as part of the MetaFacts TUP/Technology User Profile survey. Relevant to this TUPdate, we asked respondents to report their strong agreement to strong disagreement with a series of statements about AI on a five-point scale. The survey further gathered demographics, such as employee role.
Current TUP/Technology User Profile service subscribers can find these results on their client portal.

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Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. It may not be used with a generative AI system without separate licensing and express written permission. To share or quote excerpts, please contact MetaFacts.

September 20, 2024October 4, 2024

American employees and AI-assisted use cases – an emerging yet complicated work relationship

The workforce is one of the primary target markets for generative AI. From knowledge workers to front-line workers, employees of all roles have evaluated and implemented AI for various use cases. Many employers have been the driving force behind the commercial adoption of AI as they hope for productivity gains. Many employees are early adopters and find personal applications they enjoy, shaping their experience and expectations. However, broad market adoption has continued to encounter challenges. Employees and employers alike express concerns about their privacy, disappointment in what they’ve seen so far, and apprehension about getting too many wrong answers.

Approach

This TUPdate is based on the attitudes of 3,422 online employees in the US, selected and weighted to represent the online population. As part of the TUP/Technology User Profile 2024 wave, MetaFacts included questions about employees’ attitudes and expectations of generative AI tools. The survey measured attitudes around the benefits active AI users are enjoying, hopes for the future, privacy concerns, usefulness, and hardware limits. We defined active AI use as a combination of regular activities involving AI tools, specific services like ChatGPT and Copilot, or a Copilot+ PC. Among more than 80 regular use cases across all devices – smartphones, computers, or tablets – we reviewed various work-related activities, spanning communication, collaboration, creation, productivity, and others.

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June 2, 2022February 26, 2024

Highlights: Technology Ecosystems

While some device makers focus on speeds, feeds, and features, others are playing the long game to build long-term customer loyalty through ecosystems. This TUP Technology Ecosystems Highlights report reports on the size of leading technology ecosystems, which types of devices are dominating (or not), and their longer-term trends. It details the unique activities users focus on within certain ecosystems, and profiles each ecosystem’s users.

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January 22, 2022October 12, 2022

Profile of American enterprise employees using Apple/Windows work computers

How have Apple Macs done in US enterprise? Are certain American enterprise employees more Apple Mac-oriented than others? Are Macs used more in certain employer roles or industries? This TUP analysis reports on the split between Apple and Windows computers by employer role and industry, as well as the trend in same-versus-mixed OS usage among employees in American organizations with 1,000 or more employees.

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September 16, 2021October 10, 2022

Demographics of those working from home [TUPdate]

Workers working from home are younger than average, more often married or coupled than single, and more likely to be a college graduate. This TUPdate reports on the age, marital status, and educational attainment of employees regularly working from home, as well as their household demographics: household size, income, presence of children, and ownership or rental of dwelling.

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July 16, 2021November 3, 2022

Lawyer Cat and Windows 11 – home PC demand to rise [TUPdate]

What do the “Lawyer Cat” meme and Windows 11 have in common? They both require a tech upgrade. The not so tech-savvy lawyer who accidentally made his face into a cat avatar during an online meeting due to his older PC and lack of tech knowledge could be one of many who need an upgrade. Windows 11 is likely to need users to have newer home PCs than what they’re actively using today. This TUPdate reports on the age, household size, usage, and employment roles of online adults using older home PCs.

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June 17, 2021November 3, 2022

PCs for work before and through the pandemic [TUPdate]

Working remotely from a personal computer is not a new phenomenon—and it took hold long before the pandemic. Most home PCs have already been allocated to work-related activities, but the type of work differs, and has been shifting since the pandemic caused a larger variety of workers to stay at home.

This TUPdate reports on the penetration of home PCs among employees, which activities employees use their home PCs for, the prominence of work-provided PCs, the age of the home PC-using employee, and work-from-home status. It measures online adults in the US, Germany, UK, and Japan in 2019 and 2020.

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October 4, 2020November 13, 2023

Work PC and tablet use among female American employees varies by employment role [MetaFAQs]

Do most female American employees use employer-provided PCs? Which employment roles have higher use than others? This MetaFAQs reports on the percentage of American female employees that regularly use an employer-provided PC or tablet, split by work desktops and work notebooks/laptops.

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March 8, 2019January 18, 2024

Working women worldwide have broad technology usage [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, March 8, 2019 Women in nearly every employment role are using a broad mix of technology devices, from PCs to Smartphones, Printers, and Tablets. The strongest users of connected devices are among women employed in marketing, information technology, and finance or accounting roles. This is based on the results of…

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