The number of America’s online retirees has been on a steady incline–increasing by 5% each year since 2018—and retirees’ enthusiasm for tech has steadily increased, too. But just how active are American retirees, and how do their attitudes and values impact usage? This TUPdate reports on the unique attitudes and tech habits of American retirees, a group which is made up of 48.8 million Americans. This analysis splits American retirees into 6 segments based on their attitudes and values. Report [TUP_doc_2022_0630_reti] in TUP Lenses: User Profile, PCs, Mobile Phones, Households, Activities.
Profile of Americans actively using wireless item trackers
Technology consumers have stuff, lots of stuff. The expansion of wireless networks has enabled a broader mesh that promises better to locate one’s items. This MetaFAQs profiles the early adopters – the 14% of online Americans actively using wireless item trackers, detailing the critical demographic and behavioral factors distinctive from the average American online adult: age group and age within gender, employment status, household size, life stage, number of home PCs used, and mix of technology ecosystems.
Profile of Americans actively using Apple Siri voice assistant
Controlling one’s environment by simply speaking has been the stuff of science fiction for decades. Apple was an early entrant with its PlainTalk speech recognition technology on certain Macintoshes in the 1990’s. Since its renewed entrance with Apple Siri on iPhones a decade ago, active market penetration has climbed to exceed one in five online Americans. This MetaFAQs profiles American active Apple Siri users by several critical demographic and behavioral factors distinctive from the average American online adult: age group and age within gender, employment status, household size, life stage, and number of PCs used.
Highlights: Households
American households have embraced technology products and services in a big way for home entertainment, finances, shopping, and even working from home. This TUP Highlights report reports on important usage shifts and trends among American households: game consoles, smartwatches, printers, streaming music, video doorbells, VR headsets, and much more. Further, this report identifies the changes from 2019 to 2021 among socioeconomic groups that have been historically advantaged or disadvantaged. Included are the shifts in penetration rates for smartphones, PCs, home PCs, tablets, and home printers for the total market as well as within major market segments.
Highlights: User Profile
Sociodemographically distinct groups vary in composition, technology devices and services, and how they use what they have. Most advantaged groups have bolstered their technology collection during the pandemic and increased their usage levels. Most disadvantaged segments, meanwhile, have used what they have at hand more so than acquiring newer technology. Older millennials have the wealthiest collection of technology devices, well above that of every other age group. This TUP Highlights report includes the following sections: usage segments, segments, and trends in segments.
Highlights: Technology Ecosystems
While some device makers focus on speeds, feeds, and features, others are playing the long game to build long-term customer loyalty through ecosystems. This TUP Technology Ecosystems Highlights report reports on the size of leading technology ecosystems, which types of devices are dominating (or not), and their longer-term trends. It details the unique activities users focus on within certain ecosystems, and profiles each ecosystem’s users.
Highlights: PCs
PCs continue to hold a central role among online adults, especially as a substantial number work from home or find ways to stay connected. However, PC users are not all the same in the type of PC they use nor how they use them. This TUP Highlights report details the shifting market penetration of PCs, how ownership has changed, and which brands are leading. It details how often PCs are being used as well as how they are being used for everything from remote work to communication, shopping, and entertainment.
Tablets – Highlights
Tablets continue to seek a solid home, major use cases, and most vital segments. Currently, the largest groups of users are passive, older, or entrenched in the Apple or Google ecosystem. While Apple continues to lead and increase its share, other makers like Samsung are seeing withering penetration. Incidental and passive activities from web browsing, shopping, movie-watching, and checking email haven’t been unique enough on tablets to entice users away from their smartphones or computers.
This TUP Highlights report includes the following sections: the profile of tablet users, trends in tablets, top tablet brands, top tablet activities, unique tablet activities, and trends in technology ecosystems.
Highlights: Activities
What we do paints a richer picture than what we carry or own. All computers are not used the same and nor are smartphones or tablets. Each user has their preference about how they spend their time. Also, each user expresses their choices about which connected devices they turn to for each type of activity. While some see their tablets as passive movie screens, others rely on them as communication hubs. Some users prefer to shop on a computer, while others rely more on their smartphones.
This TUP Highlights report includes the following sections: main activities across all tech devices, major activities for each device type, activities unique to which device type, cross-device activities, the profile of activity type users, major activities for a market segment, home entertainment activities, the profile by key activities, and listening activities.
Highlights: Mobile Phones
This TUP Highlights Report profiles smartphones – their market penetration, user demographic profile, their regular activities, usage profile, key competitors, and purchase plans.