The long-term trend towards actively juggling many connected devices has reversed. It has even slid as users consolidate their activities on a smartphone. Furthermore, people use their devices for a narrower range of activities, simplifying their device collection and what they do with them.
Many users shifted to using a notebook and smartphone only to continue their shift using their notebooks less than before. Tablets offered to combine the best of computers and smartphones but instead have fallen into a gap between them. Meanwhile, the majority of people have migrated their activities onto their smartphones. Some of the motivation has been a quest for simplicity, although, in fact, convenience has driven more people. Economics have also played a part, spurred by the many shifts in work in response to the pandemic.
Only ten years ago, the average online adult regularly used as many as four types of devices, most frequently using a home computer, work computer, smartphone, and tablet. Although computers are still in active use, when they are being used, many have been relegated to specific tasks, such as shopping, watching videos, or intensive games.
Which American generation has the largest collection of connected devices? How much does each generation have of the active installed base? How has this shifted between 2021 and 2022?
This TUP analysis reports on the total number of connected devices – mobile phones, PCs, tablets, and game consoles – by generational cohort – Gen Z, Younger/Older Millennials, Younger/Older Gen X, Younger/Older Boomers, and before.
Since 2018 and through the pandemic, fewer online Americans have been using computers, game consoles, feature phones, and tablets. Smartphones, already near saturation levels, have continued to increase market penetration.
Is the smartphone headed towards being the last device standing, or is there some other device combination that is more widely used?
This TUPdate looks at the market penetration of key devices – computers, smartphones, feature phones, game consoles, and tablets – among American adults. Beyond their overall penetration rates, this analysis dives deeper into identifying the device combinations used by three of four American adults, and profiling who uses them.
While smartphones get most of the market attention, during the last five years with the pandemic, a surging group of Americans returned to using feature phones. The resurgence took place among both upper and lower socioeconomic groups. While younger Gen Z are often typecast as using only the newest technologies, such as smartphones, economic realities have contributed to the temporary growth in feature phone usage.
This TUPdate looks at the profile of American adults who currently use a feature phone along several lines: the socioeconomic group they are part of, their life stage, employment status, and age.
Smartphones have continued to grow in use as the primary device among many, but not all, online adults. Online adults in the US and UK reach first for their smartphones, unlike adults in Germany and Japan. This MetaFAQs reports on the primary device in use by online adults – the smartphone, feature phone, computer, tablet, or game console that they use the most often. It includes online adults in the US, Germany, the UK, and Japan.
Smartphones have nearly reached their market saturation point. Responses to the pandemic and economy boosted the use of feature phones above their long-trending decline. This MetaFacts reports on the penetration rate of smartphones and feature phones among online adults in the US, Germany, UK, Germany, and China. It also details the overlap of smartphone and feature phone use.
Every day brings a new smartphone and feature phone innovation—but which Americans are resisting the present and relying on older feature phones? 8.8 million, 4% of all online American adults, use the oldest feature phones, and age and household size play a large role in determining whether a user sticks with the old or upgrades to the new. This MetaFAQs profiles Americans who use the oldest feature phones by several critical demographic and behavioral factors distinctive from the average American online adult: Age and gender; employment status; household size; life stage (age, employment status, presence of children); and technology ecosystem involvement. Report [TUP_doc_2022_0808_old] in TUP Lenses: Devices; Mobile Phones; User Profile.
Out with the old, and in with the new? 6.1 million Americans (3% of all online American adults) recently upgraded to a new phone – a new feature phone and not a smartphone. This MetaFAQ profiles Americans who recently acquired a feature phone by several critical demographic and behavioral factors distinctive from the average American online adult: age and gender; employment status; household size; life stage (age, employment status, presence of children); technology ecosystem involvement or entrenchment; game-playing on connected devices; use of competitive game consoles; and use of a VR headset. Report [TUP_doc_2022_0807_new_] in TUP Lenses: Mobile Phones; Technology Ecosystems; Devices; User Profile.
PCs continue to hold a central role among online adults, especially as a substantial number work from home or find ways to stay connected. However, PC users are not all the same in the type of PC they use nor how they use them. This TUP Highlights report details the shifting market penetration of PCs, how ownership has changed, and which brands are leading. It details how often PCs are being used as well as how they are being used for everything from remote work to communication, shopping, and entertainment.
This TUP Highlights Report profiles smartphones – their market penetration, user demographic profile, their regular activities, usage profile, key competitors, and purchase plans.