Dan Ness, Principal Analyst, MetaFacts, January 22, 2024
Summary
Generative AI has received much attention, and much of the hyperbole around widespread adoption rests on the assumption that people will suddenly become creative. A more likely adoption scenario is that the users already actively creating content will be the first to incorporate any AI into their workflows.
This MetaFAQs reports on the percentage of online adults worldwide and in the US who regularly do any of a set of selected creative activities—creating graphics or presentations or using professional creative software—further split by whether the activities are for personal or work-related needs. This is split by device type, age, and generation and trended from 2020 to 2023.
No single device type is used by creatives
- Four in nine online adults regularly do any of a set of creative activities – creating graphics or presentations or using professional creative software
- Half of these users (22% of online adults) regularly use a home computer for these creative activities
- Work computers being used for creative activities only make up 15% of online adults
- A small share actively uses more than one type of device