Early generations cling to Android tablets

The tablet market has been dominated by Apple’s iPads and a hodgepodge of Google Android tablets. There is a strong positive association between a user’s smartphone operating system and that of their tablets. Google Android tablets have their strongest share among German adults, especially those in earlier generations. Gen Z adults seem to have little appetite for Google Android tablets, even within Germany.

This MetaFAQ reports on the percentage of adult tablet users using a Google Android tablet, split by country and age generation. Report [TUP_doc_2024_0108_andt] in TUP Lenses: Tablets

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Android tablets are strongest among younger adults even as iPads lead

Apple iPads dominate the market for tablets, with a higher penetration than Android tablets among online adults around the world. Among millennials and Gen Xers, however, Android tablets have their strongest foothold, especially in the US. Among online Germans, Android tablet users outnumber iPad users among millennials, Gen Xers, and Boomers, and the reverse is true among Gen Z adults.

This MetaFAQs reports on the number and percentage of online tablet users by operating system family, country, and age generation in the US, UK, Germany, Japan, and China. Report [TUP_doc_2023_1103_andp] in TUP Lenses: Tablets

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iPads gaining momentum among Germans – iPhones next?

The German saying, “Gib jemandem den kleinen Finger, so nimmt er die ganze Hand,” offers a lens into market dynamics. The phrase refers to small changes potentially growing into larger ones. In Germany’s smartphone landscape, change is on the horizon. Historically dominated by Google’s Android, Apple is gradually capturing market attention. This momentum is evident as iPads become increasingly popular among German users, especially among Gen Z adults.

The rising preference for iPads suggests that many German adults might consider iPhones appealing alternatives. This trend also reflects a broader shift in German tech inclinations. As they acquaint themselves with Apple’s ecosystem via the iPad, there’s potential for deeper interest in Apple’s extensive product suite – from iPhones to Macs, Apple TV, iCloud, AirTags, and beyond.

For professionals in tech marketing, research, analysis, and insights, it’s a pivotal period. The evolving terrain offers a rich opportunity to recalibrate strategies per emerging consumer patterns. Tapping into this shift can pave the way for informed decisions and market strategies.

The TUP data reports on the penetration of iPad users, segmented by country and generations.

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Windows and Apple computers decline in use while iPhone and Androids battle

Online adults around the world have continued to use fewer devices than in the past. Computers have been declining in use both in numbers and overall market penetration. Windows PCs have continued their trend of being used by fewer adults, as smartphones grow in their breadth of usage. This MetaFAQs reports on the percentage of online adults using Windows PCs, Apple Macs, Apple iPhones, Android smartphones, Apple iPads, Android tablets, and Windows tablets.

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Which is winning consumer interest – iPhone or Android smartphones?

Forward-looking interest is stronger for Apple iPhones than for Android smartphones across most countries surveyed. Apple is strongest among younger adults and adults of all ages currently working from home. This MetaFAQs reports the smartphone purchase plans for the next 12 months among online adults in the US, Germany, UK, Japan, and China.

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