Voice commands preceded the hype of AI with the promise that technology users would be able to get things done with their voices. Market reception was robust initially, then sagged, and has since returned to moderate levels among certain age groups. A skew toward higher market penetration among younger adults is apparent in the US and UK but less in Germany and China.
This MetaFAQs reports on the percentage of online adults who use a voice assistant through their primary connected device – a smartphone, computer, tablet, or game console, divided by age group and country. Report [TUP_doc_2024_0113_yvoi] in TUP Lenses: Mobile Phones; Consumer Electronics; User Profile; Activities; Technology Ecosystems; Wearables, Hearables, Listening, and Speaking
Profile of Americans using smart home security/climate/lighting
The Internet of Things (IoT) has promised for decades to herald a fully-connected and well-managed world. Americans, however, have not fully embraced the inherent possibilities and have instead been stymied by shifting standards and complexity. Current market penetration is just barely under one in four online American adults. This MetaFAQs profiles American smart home control users by several critical demographic and behavioral factors distinctive from the average American online adult: age group and age within gender, employment status, life stage, number of home PCs used, and mix of technology ecosystems.
Highlights: Consumer Electronics
Hearables are having a tumultuous time during the pandemic, and users adapt to shifting situations. Webcams are a significant force, as are wireless Bluetooth headsets, both pivotal for users working or schooling from home. Meanwhile, voice-enabled speakers have reached a plateau, reaching their largest share among neither the youngest nor oldest adults. Smartwatches have made inroads across nearly all age groups, especially younger employed adults.
This TUP Highlights report includes the following sections: purchase plans for wearables, hearables penetration, wearables penetration, trends in consumer electronics, the profile of hearables users, the profile of wearables users, the profile of key consumer electronics users, and device activities compared to consumer electronics.
US adult voice assistant/speaker users by brand platform and number of Apple devices [MetaFAQs]
Just how prevalent is voice assistant technology? Does the amount of devices an individual owns impact their use of Apple Siri, Google Assistant, and Amazon Alexa—and does brand loyalty play a role?
This MetaFAQs reports on the number of adults in the US who actively use a voice assistant on a smartphone, tablet, or PC, or use a voice-enabled speaker from Apple, Google, or Amazon. This is split by the voice assistant platform’s brand and the number of Apple devices they use – spanning iPhones, iPads, Macs, Watches, Apple TV set-top boxes, or HomePods. This MetaFAQs uses results from the TUP/Technology User Profile 2020, which is TUP’s 38th annual.
US adults with voice-enabled speakers by number of Apple devices [MetaFAQs]
When it comes to online adults who use Apple’s HomePod smart speaker, do birds of a feather flock together? The HomePod is tightly integrated with other Apple products, which benefits those who have other Apple devices.
This MetaFAQs reports on the number of adults in the US who actively use at least one Apple HomePod by the number of Apple devices they use – including iPhones, iPads, Macs, Watches, Apple TV set-top boxes, or HomePods. This MetaFAQs uses results from the TUP/Technology User Profile 2020, which is TUP’s 38th annual.
Voice-enabled wireless speakers by age group [MetaFAQs]
Which age groups use voice-enabled wireless speakers the most? Online Americans use wireless speakers to use voice commands with Siri or Alexa or to listen to music, and the penetration rates vary substantially by age. This MetaFAQs reports on the penetration of voice-enabled speakers by age group among adults the US. This MetaFAQs uses results from the TUP/Technology User Profile 2020, which is TUP’s 38th annual.
American Apple HomePod Users [MetaFAQs]
How popular is Apple’s HomePod voice-assistant smart speaker? Released in 2017, this smart speaker incorporates voice command using Apple Siri to connect with an Apple iPhone and Apple’s HomeKit home automation control hub. This MetaFAQs reports on the number of adults in the US who actively use at least one Apple HomePod between 2019 and 2020.
Broadened smart speaker usage in the US [MetaFAQs]
Are smart speakers going to set the tone for the future—or are they a niche tool? Smart speakers can be used for listening to music, news, phone calls, and for using voice assistants such as Amazon Alexa, Google Assistant, or Apple Siri. This MetaFAQs reports on the number of online adults in the US that use at least one smart speaker by the speaker’s brand between 2019 and 2020.